By Gary Symons TLL Editor in Chief Universal Music Group has just signed a new, multi-dimensional licensing agreement that will see its artists return to the TikTok platform. UMG says the new deal will deliver "significant industry-leading benefits for UMG’s global family of artists, songwriters and labels and will return their music to TikTok’s billion-plus global … [Read more...] about Artists Return to Platform As Universal Signs TikTok Truce
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Brentwood Licensing to Rep French Toast School-wear
By Allison Watkinson TLL Reporter Brentwood Licensing has entered a representation partnership with the French Toast school uniform brand to extend its offerings into additional product categories. Founded in 1985, French Toast is an apparel brand that specializes in providing children, parents and educational institutions with high-quality and affordable school-wear products. … [Read more...] about Brentwood Licensing to Rep French Toast School-wear
Jazwares Signs Sweet Halloween Deal With See’s Candies
TLL Staff Squishmallows are about to get a whole lot sweeter thanks to a partnership between Jazwares and See's Candies. Jazwares, one of the world’s leading toy companies, and the California-based candy company See’s Candies, are releasing a gift set that includes co-branded plush, chocolate boxes and totes inspired by the top-selling plush brand … [Read more...] about Jazwares Signs Sweet Halloween Deal With See’s Candies
Crocs Offers the Pringles Snack Shoe You Never Knew You Needed
By Allison WatkinsonTLL ReporterPringles and Crocs are launching a global licensing collaboration that includes limited-edition Pringles-inspired Crocs footwear, Jibbitz charms and a new Pringles flavor."Pringles' first footwear collaboration delivers on what both of our brands do best, bringing ingenuity to fashion and flavor," said Pringles marketing lead, Mauricio … [Read more...] about Crocs Offers the Pringles Snack Shoe You Never Knew You Needed
Perry Ellis Launches First Licensed Collection with Quarterback Tua Tagovailoa
By Allison WatkinsonTLL ReporterPerry Ellis International has launched its first collection with Miami Dolphins quarterback Tua Tagovailoa to kick off their new multi-year licensing partnership."This partnership with Tua Tagovailoa and the Miami Dolphins marks an exciting new chapter for Perry Ellis," said Perry Ellis International CEO, Oscar Feldenkreis. "Tua embodies the … [Read more...] about Perry Ellis Launches First Licensed Collection with Quarterback Tua Tagovailoa
Who’s News: RWS Global Appoints Two Executives to Support Licensing Initiatives
By Allison WatkinsonTLL ReporterRWS Global has appointed Veronica Hart as the newest member of its board of directors and Danielle Tanton as the company's director of business development.RWS Global is a live entertainment company that offers end-to-end services for a wide range of live events, exhibits and themed attractions.The company provides its event development and … [Read more...] about Who’s News: RWS Global Appoints Two Executives to Support Licensing Initiatives
Paramount Global Announces Leadership Shakeup
Bob Bakish Stepping Down, Trio of Execs to Share CEO Role Photo: George Cheeks, Chris McCarthy and Brian Robbins will collectively replace Bakish in a new "Office of the CEO." Photo credit: Paramount Global. By Gary Symons TLL Editor in Chief Paramount Global is making major changes, as long-time CEO Bob Bakish is stepping down, to be replaced by a three-person Office … [Read more...] about Paramount Global Announces Leadership Shakeup
Crunchyroll Launches Second Annual Ani-May Celebration Event
By Allison WatkinsonTLL ReporterCrunchyroll is launching its second annual Ani-May event with licensing activations across retail, digital and streaming platforms. These activations will include exclusive anime merchandise drops and promotions at retailers across the United States, Canada, Brazil and EMEA.Throughout the month of May, fans can expect a wide range of officially … [Read more...] about Crunchyroll Launches Second Annual Ani-May Celebration Event
BrandTrends Unveils Major Improvement to Its Global IP Tracker
By Gary Symons TLL Editor in Chief BrandTrends Group has just announced major improvements to Global IP Tracker, its market research technology for licensing. BrandTrends Group is one of the most fascinating companies in the licensing technology marketplace. The company is a pioneer in marketing research that specializes in measuring the performance of brands and … [Read more...] about BrandTrends Unveils Major Improvement to Its Global IP Tracker
Merchantwise Named Activision Blizzard’s International Licensing Representative
By Allison Watkinson TLL Reporter The Merchantwise Group is expanding its partnership with Activision Blizzard to support their licensing program in several additional regions across the globe. Activision Blizzard is a video game holding company that owns the rights for global franchises such as Call of Duty, Overwatch, Diablo, Crash Bandicoot, StarCraft and more. Merchantwise … [Read more...] about Merchantwise Named Activision Blizzard’s International Licensing Representative