By Gary Symons TLL Editor in Chief Six Flags Entertainment and Cedar Fair have merged, creating the largest amusement park operator in North America. The deal marks a major shift in the Location-Based Entertainment sector, as well as for licensing, as both companies are heavily involved in the licensing of entertainment IP. Six Flags is now North America’s largest regional … [Read more...] about Six Flags x Cedar Fair Merger Creates America’s Largest Theme Park Operator
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21 Seeds Brings Out Tequila Inspired By The O.C.
By Gary Symons Editor in Chief 21SEEDS, the award-winning, female-founded infused tequila brand, is teaming up with Rachel Bilson and Fake Empire for a return to The O.C. The new campaign is being launched under license from Warner Bros. Discovery Global Consumer Products, and features Bilson reprising her role as the 2000s TV icon Summer Roberts, crafting easy-to-make … [Read more...] about 21 Seeds Brings Out Tequila Inspired By The O.C.
Sesame Street Gives The Gift of Giggles
By TLL Staff On International Joke Day, Sesame Street kicked off its Gift of Giggles campaign to share smiles, humor, and joy across the globe. The Gift of Giggles campaign is part of Sesame Workshop’s ongoing initiative to support emotional well-being and mental health awareness for young children and their families. “With its signature mix of laughter and learning, … [Read more...] about Sesame Street Gives The Gift of Giggles
LEGO Demands Suppliers Reduce GHG Emissions By 2026
By Gary Symons TLL Editor in Chief The LEGO Group is putting the building blocks in place to achieve net zero carbon emissions, by enforcing new rules for its suppliers. To meet that goal, LEGO launched a new Supplier Sustainability Program to drive down carbon emission in its global supply chain. The program recognizes the critical role that suppliers can play in helping … [Read more...] about LEGO Demands Suppliers Reduce GHG Emissions By 2026
Vineyard Vines Returns to its Roots With Licensed Jeep Collaboration
By Allison Watkinson TLL Reporter Vineyard Vines has announced a new licensing collaboration with Jeep for a limited-edition apparel collection and promotional campaign. "The Jeep brand holds a rich, truly American history that is steeped in freedom and adventure and holds a unique place deep in the hearts of our owners and enthusiasts as well as fans and followers," … [Read more...] about Vineyard Vines Returns to its Roots With Licensed Jeep Collaboration
Authentic Brands Appoints Jeff Daggett As SVP-Head of Japan
By Allison Watkinson TLL Reporter Authentic Brands Group has announced the appointment of Jeff Daggett to drive growth in Asia as Senior Vice President – Head of Japan. With more than three decades of industry experience, ABG says Daggett will play an integral role in strengthening Authentic’s foothold presence and driving brand growth within the Japanese … [Read more...] about Authentic Brands Appoints Jeff Daggett As SVP-Head of Japan
Topps Signs Trading Card Deal With Negro League Star Josh Gibson
By Gary Symons TLL Editor in Chief Just weeks after the MLB officially accepted Negro League stats, Topps and Fanatic Collectibles have signed a multi-year deal with the estate of star player Josh Gibson. As well, Topps will include Gibson in the Topps MLB at Rickwood Field series this month, ensuring the legacy of Josh Gibson will continue to be told in the form of … [Read more...] about Topps Signs Trading Card Deal With Negro League Star Josh Gibson
DiGiorno Puts Maximum Effort Into Deadpool & Wolverine Pizza
By Gary Symons TLL Editor in Chief The pizza masters at DiGiorno are using their super powers to churn out some pizza 'Marvels' for fans of Deadpool & Wolverine. The 'merc with a mouth' will find his pie hole stuffed with some pizza that "defies the laws of common decency," the partners say, as DiGiorno is offering up four new pies themed on the upcoming film, … [Read more...] about DiGiorno Puts Maximum Effort Into Deadpool & Wolverine Pizza
The McCartys Go Beyond YouTube in Deal With Wind Sun Sky Entertainment
By Allison Watkinson TLL Reporter Viral Nation Talent has partnered with Wind Sun Sky Entertainment to produce a wide range of multi-platform content for The McCartys. The McCartys are a family of online influencers that create comedic, short-form videos that are released on the family's dedicated Youtube, TikTok and Instagram social media channels. The McCarty's family … [Read more...] about The McCartys Go Beyond YouTube in Deal With Wind Sun Sky Entertainment
¡DÍOS MIO! Sofia Vergara Launches Colombian Coffee Startup
By Gary Symons' TLL Editor in Chief Latin film and television star Sofia Vergara has launched a new coffee business called ¡DÍOS MIO! The phrase, translating to 'My God!', is how Latinos typically express their appreciation for a really good cup of coffee, Vergara says. Vergara, who is also an entrepreneur involved in a number of ventures, announced her new venture this … [Read more...] about ¡DÍOS MIO! Sofia Vergara Launches Colombian Coffee Startup