By Gary Symons TLL Editor in Chief Toyco giant Hasbro has announced Merchantwise will be its new licensing agency for its brands in Australia and New Zealand. Merchantwise is a leading gaming and entertainment brand licensing agency headquartered in Melbourne with offices in Australia, the UK, Europe and China. The company has now been 'onboarded' as Hasbro’s agency to … [Read more...] about Merchantwise To Rep Hasbro in the Pacific Region
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C4 Debuts Creamsicle Flavored Energy Drink With 7-Eleven
TLL Staff C4 Energy launched the sweetest collaboration of the summer through a partnership with fan favorite frozen summer treat Creamsicle. Inspired by the classic popsicle flavor, the C4 Energy x Creamsicle collaboration is meant to take you back to childhood memories of summer all year long. For the first time ever, C4 will be launching a collaboration exclusively at … [Read more...] about C4 Debuts Creamsicle Flavored Energy Drink With 7-Eleven
Boss Fight Studio Launches First-Ever Garfield Action Figures
TLL Staff Boss Fight Studio, creator of fan-favorite action figures and toys, has partnered with Paramount to create the first-ever fully articulated Garfield action figures. Based on the classic comic strips and stories that have captivated audiences for over 40 years, this new product line brings Garfield and his beloved friends to life like never before. The deal was … [Read more...] about Boss Fight Studio Launches First-Ever Garfield Action Figures
Millie Bobby Brown Looking Sharp and Seeing Sharp with Mondottica Partnership
By Allison Watkinson TLL Reporter The Mondottica Group has secured a partnership with Millie Bobby Brown’s Florence by Mills lifestyle brand for a full range of licensed eyewear products. Launched in 2019 by actress and entrepreneur Millie Bobby Brown, Florence by Mills is an inclusive lifestyle brand that offers a variety of beauty and fashion products. Florence by … [Read more...] about Millie Bobby Brown Looking Sharp and Seeing Sharp with Mondottica Partnership
Art of Drag Enters Licensing Collaboration With Vampyre Cosmetics
By Allison Watkinson TLL Reporter The Art of Drag has entered a licensing partnership with Vampyre Cosmetics for the launch of a themed makeup collection. Vampyre Cosmetics is a women-owned, disabled-owned and LGBTQ-owned business whose high-quality cosmetic products are vegan, cruelty-free and talc-free. “We are thrilled to be bringing our skill and love of brilliant, … [Read more...] about Art of Drag Enters Licensing Collaboration With Vampyre Cosmetics
Six Flags Expanding Fright Fest Attractions Through New Licensing Deals
By Allison Watkinson TLL Reporter Six Flags Entertainment Corporation has announced a significant expansion to its annual Fright Fest attraction with a new slate of licensed horror properties. Sponsored and presented by Snickers, the upgraded horror event has been dubbed Fright Fest Extreme and will include a wide range of new attractions, activities and licensed terrors … [Read more...] about Six Flags Expanding Fright Fest Attractions Through New Licensing Deals
Heinz Ketchup and Kate Spade Come Up With a Saucy Collection for Summer
By Gary Symons TLL Editor in Chief Heinz and Kate Spade New York have just unveiled a limited edition collection handbags and apparel, just in time for summer. As backyard grills heat up this season, Heinz and Kate Spade are adding a little spice with a delicious new global partnership, brokered by Kraft Heinz exclusive licensing agency, Brand Central. Since its launch in … [Read more...] about Heinz Ketchup and Kate Spade Come Up With a Saucy Collection for Summer
Billabong and Bolder Industries Partner for Environmentally Sustainable Wetsuits
By Allison Watkinson TLL Reporter The Billabong surf and lifestyle brand has announced a sustainable wetsuit manufacturing project called Upcycler. Included across the brand's entire performance range, the Upcycler project uses a combination of several different technologies and updated material to reduce the environmental impact of the wetsuit creation process. This … [Read more...] about Billabong and Bolder Industries Partner for Environmentally Sustainable Wetsuits
Who’s News: Wasserman Music Announces Three New Strategic Hires
By Allison Watkinson TLL Reporter Wasserman Music has announced three new strategic hires to expand its client service offerings around the world. The three hires include Jenn Rilloraza as the new LA-based manager for brand partnerships, Oskar Muller as the Chicago-based director of pricing & ticketing, and Adam Clements as the London-based manager of tour … [Read more...] about Who’s News: Wasserman Music Announces Three New Strategic Hires
Massive Universal Studios Theme Park Proposed for the UK
By Gary Symons TLL Editor in Chief Photo above by Prayitno Hadinata Universal Studios plans to build a 192 hectare theme park in England that will bring £53 billion to the UK economy over the next 20 years. The project is being run under Universal Destinations & Experiences, owned by the US telecom company Comcast, and will be built on a site in an area known as … [Read more...] about Massive Universal Studios Theme Park Proposed for the UK