By Allison Watkinson TLL Reporter Brand Central has been selected to represent the licensing rights to the Calypso beverage brand on behalf of the King Juice Company. Created in 1985, the Calypso beverage brand offers more than a dozen flavors of shelf-stable lemonade, limeade, and zero sugar drinks.Calypso has experienced rapid expansion over the last five years and is now … [Read more...] about Brand Central Named Licensing Representative for Calypso Flavored Lemonade
Region
Feature: Markettcom Provides Licensing Expertise in the MENA Region
By Gary Symons TLL Editor in Chief Expanding a brand into a new territory can be tough at the best of times, but much more difficult when you’re in a region where you don’t speak the language, or are not familiar with the culture. That’s why many brands and licensing agencies partner with local agencies who literally grew up in the region, and know it inside out. In … [Read more...] about Feature: Markettcom Provides Licensing Expertise in the MENA Region
Brandmate 2024 Announces New Information for Attendees
By Allison WatkinsonTLL ReporterBrandmate and Spielwarenmesse eG have released new information on the third Brandmate licensing trade event that is taking place later this year.Brandmate is a business-to-business networking event that focuses on building opportunities for brand collaborations and licensing partnerships.Taking place at the Fredenhagen industrial site in … [Read more...] about Brandmate 2024 Announces New Information for Attendees
Bull Riding Legend Jonnie Jonckowski Launches Licensed Merchandise with PBR
By Allison WatkinsonTLL ReporterMontana professional bull rider Jonnie Jonckowski, is launching a new line of licensed merchandise with the Professional Bull Riders organization.The licensing partnership between Jonckowski and PBR will feature several seasonal merchandise collections that will each include a range of items such as jackets, crew necks, hoodies, t-shirts and a … [Read more...] about Bull Riding Legend Jonnie Jonckowski Launches Licensed Merchandise with PBR
Toyco Wyncor Expands With ACD Distribution Partnership
By Gary Symons TLL Editor in Chief The spanking new toy company Wyncor just took a major step to increase its distribution and sales. Established just last year with a portfolio of innovative and imaginative toys, many of them newly patented, Wyncor has not signed an agreement with ACD Distribution. ACD is a leading distributor in the toy and game industry, and the … [Read more...] about Toyco Wyncor Expands With ACD Distribution Partnership
Endeavor Launches UK Program to Increase Women’s Access in the Sports Industry
By Allison WatkinsonTLL ReporterEndeavor has launched a new virtual education and development program called NXT UK: Women in Sports as part of its Endeavor Impact initiative.The NXT UK: Women in Sports program is a six-week virtual course for young women in the UK who want to pursue careers in the sports industry.The program will provide free educational courses and live … [Read more...] about Endeavor Launches UK Program to Increase Women’s Access in the Sports Industry
Viral TikTok Sensation Sad Nuggie Enters World of Licensing
By Gary Symons TLL Editor in Chief The viral TikTok character Sad Nuggie is a little happier these days, boasting a growing fan base and success in licensing. If you've never hear of Sad Nuggie, don't be surprised. The character and brand was launched less than two years ago, in August of 2022, but is growing fast with a soaring audience on Tiktok. The brand is now … [Read more...] about Viral TikTok Sensation Sad Nuggie Enters World of Licensing
Licensing Expo Keynote Explores the Future of Gaming
By Allison WatkinsonTLL ReporterLicensing Expo's keynote presentation for this year has been revealed as Brands at Play with a special focus on the global video game industry.The opening keynote panel, Video Games: Driving Billions to Play, explores the reasons behind gaming’s massive popularity, what gamers look for in a brand and how new and existing IPs can capitalize on the … [Read more...] about Licensing Expo Keynote Explores the Future of Gaming
The Business Hub Group Named Licensing Representative for Vila Sésamo
By Allison WatkinsonTLL ReporterSesame Workshop has named the Business Hub Group its official licensing agent for Vila Sésamo in Brazil.Vila Sésamo is the Brazilian edition of the children's educational entertainment franchise, Sesame Street.“For over 50 years, Vila Sésamo has been bringing engaging content and joyful experiences to children and families with iconic characters … [Read more...] about The Business Hub Group Named Licensing Representative for Vila Sésamo
Who’s News: Xilam Animation Promotes Chloé Menier to Brand Manager
By Allison WatkinsonTLL ReporterFrench entertainment studio Xilam Animation has promoted Chloé Menier to the newly-created position of brand manager.As the new brand manager, Chloé Menier will be taking on many of the duties that Xilam’s previous licensing director, Capucine Humblot, was responsible for before she departed the company last week to pursue a new project.“We are … [Read more...] about Who’s News: Xilam Animation Promotes Chloé Menier to Brand Manager