By Allison Watkinson TLL Reporter Frito-Lay Variety Packs has partnered with Hasbro for a promotional licensing campaign across TV and gaming experiences. The Hasbro x Frito-Lay Variety Packs’ campaign will include four advertising spots across TV, digital and social media platforms, as well as an interactive game that gives players a chance to win themed daily prizes. … [Read more...] about Hasbro and Frito-Lay Bring the Flavor with Interactive Promotional Campaign
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Special Report: The Growing Opportunity for Licensing in Women’s Sports
By Gary Symons TLL Editor in Chief Just a few short years ago, most experts in the sports industry would say with confidence that men’s sports would always be more popular than women’s sports, and that the primary audience for sports is made up of men. But since 2019 in particular, it’s the women who are putting the big points on the board for growth, in terms of overall … [Read more...] about Special Report: The Growing Opportunity for Licensing in Women’s Sports
Wildbrain CPLG and MetaPals Announce Digital Teletubbies AI Companions
By Allison Watkinson TLL Reporter WildBrain CPLG and MetaPals have signed a global licensing partnership to create digital Teletubbies AI companions for the franchise's 27th anniversary. MetaPals is an artificial intelligence and NFT company that primarily creates AI-driven companions through a blockchain-integrated browser extension. Metapals is financially supported by … [Read more...] about Wildbrain CPLG and MetaPals Announce Digital Teletubbies AI Companions
Sesame Workshop Launches New Resources and Collaborations for Autism Acceptance Month
By Allison Watkinson TLL Reporter Sesame Workshop has launched new Sesame Street-themed educational resources and licensing promotions in celebration of Autism Acceptance Month. The branded Autism Acceptance Month educational resources are focused on the value and importance of animal interaction for children and adults on the autism spectrum. The new bilingual resources … [Read more...] about Sesame Workshop Launches New Resources and Collaborations for Autism Acceptance Month
Who’s News: Fred Rogers Productions Names New Licensing Director
By Allison Watkinson TLL Reporter Katie Huber has joined Fred Rogers Productions as the company's new Senior Director of Licensing. “I have fond memories of Mister Rogers’ Neighborhood from my childhood and am delighted and honored to now be a part of Fred Rogers Productions,” said Huber. “I am thrilled to help extend Fred’s legacy to new generations of children and their … [Read more...] about Who’s News: Fred Rogers Productions Names New Licensing Director
Mr. Brands Reveals Licensed Weatherbeater Products at National Hardware Show
By Allison Watkinson TLL Reporter Mr. Brands is launching a new line of licensed Weatherbeater paints and stains at the 2024 National Hardware Show. Taking place from March 26 to 28 at the Las Vegas Convention Center, Mr. Brands will be showcasing twenty-five high-quality paints and stains for the Weatherbeater brand. The licensed products are intended to provide long-lasting … [Read more...] about Mr. Brands Reveals Licensed Weatherbeater Products at National Hardware Show
Fire Brands Teams Up With Mars Wrigley for Skittles Drinks
By Gary Symons TLL Editor in Chief Beverage maker Fire Brands is releasing its newest innovation, a new drink featuring the flavor of Skittles. The project is a collaboration with Fire Brands' licensing partner Mars Wrigley, which owns the Skittles Brand. The top 10 licensing agency Brand Central, which represents Mars Wrigley, brokered the agreement. Mars Wrigley, … [Read more...] about Fire Brands Teams Up With Mars Wrigley for Skittles Drinks
LMI Revving Up Licensing For Motorcycle Brand Brough Superior
By Allison Watkinson TLL Reporter The motorcycle brand Brough Superior is roaring back to life, having appointed LMI as its global licensing agency. Brough Superior is a unique brand that remains a legend among motorcycle enthusiasts more than a century after the company was founded. In fact, the most expensive motorcycle ever sold at auction was a 1929 Brough Superior … [Read more...] about LMI Revving Up Licensing For Motorcycle Brand Brough Superior
Harlem Globetrotters Pass the Ball To IMG For Centennial Licensing Campaign
By Gary Symons TLL Editor in Chief The world-famous Harlem Globetrotters hope to score a slam dunk in licensing, having signed IMG as its exclusive agency. The Globetrotters combine comedy and extreme athleticism in a style of play that has never been matched. The team, which will celebrate its 100th anniversary in 2026, originated a dazzling style of play that heavily … [Read more...] about Harlem Globetrotters Pass the Ball To IMG For Centennial Licensing Campaign
Looney Tunes Characters Going For Gold at the Olympics
By Gary Symons TLL Editor in Chief The gang from Looney Tunes will be going "faster, higher, and stronger," together with the International Olympic Committee. "Through the licensing collaboration with Warner Bros. Discovery Global Consumer Products, the timeless charm of Looney Tunes characters will add to our celebration of the Olympic values: the power of sport, the power … [Read more...] about Looney Tunes Characters Going For Gold at the Olympics