TLL Staff Playmate Toys has created action figures based on Teenaged Mutant Ninja Turtles that can mutate as needed. The new Mutations Mix ‘N Match Teenage Mutant Ninja Turtles action figures are based on the upcoming Paramount+ animated series Tales of the Teenage Mutant Ninja Turtles. As a terrifying new foe emerges in New York City, the Turtles have to lend a hand … [Read more...] about Teenaged Mutant Ninja Turtles Even More Mutated!
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Negosh Upgrades Its Online Licensing Marketplace
By Gary Symons TLL Editor in Chief The licensing marketplace pioneer Negosh has just unveiled major updates to its online platform. Negosh made headlines when it first revealed its licensing marketplace, originally under the name BIP, before the company rebranded. Negosh offers a licensing marketplace that is almost like a dating service for licensors and licensees. … [Read more...] about Negosh Upgrades Its Online Licensing Marketplace
Who’s News: Seven New Members Elected to Board of Toy Association
By Allison Watkinson TLL Reporter Build-A-Bear Workshop CEO Sharon Price John is the new chair at The Toy Association, as one of seven new elected directors. The Toy Association announced the election of seven new members as well as two term renewals to its Board of Directors at its annual general meeting. Price John (in photo at top) replaces Aaron Muderick, who … [Read more...] about Who’s News: Seven New Members Elected to Board of Toy Association
LEGO and Hasbro Launch Major Partnership For Peppa Pig Brand
By Allison Watkinson TLL Reporter LEGO and Hasbro are working closely on new licensing initiatives around the popular children's brand Peppa Pig. The collaboration has resulted in new LEGO and DUPLO sets for Peppa Pig, and there will be new location-based entertainment options at LEGOLAND and Merlin Entertainment locations. The LEGO Group has now unveiled its new LEGO and … [Read more...] about LEGO and Hasbro Launch Major Partnership For Peppa Pig Brand
Amazon Signs On As Sponsor & Licensee For Women’s Soccer
By Gary Symons TLL Editor in Chief The National Women’s Soccer League just announced a multi-year sponsorship and licensing deal with online retail giant Amazon. The expansive agreement is a major boost for the NWSL, but also for women's sports in general, which has been seeing rapid growth over the past few years. The agreement makes Amazon the Exclusive Retail … [Read more...] about Amazon Signs On As Sponsor & Licensee For Women’s Soccer
How Gamefam Became #1 By Combining Licensing With The Metaverse
By Gary Symons TLL Editor in Chief In 2022, The Licensing Letter did something that doesn’t happen very often; we created a new licensing category on our site. As the original licensing publication, The Licensing Letter has seen a lot of fads come and go in the industry, but the metaverse is different. As new technologies allow platforms to create entire virtual … [Read more...] about How Gamefam Became #1 By Combining Licensing With The Metaverse
What Will A TikTok Ban Mean For Brands and Licensing?
By Gary Symons TLL Editor in Chief The threat of a TikTok ban just got a lot more real, leaving brands, influencers and businesses scrambling to find a 'Plan B' for social media influence. The US House of Representatives passed a bill Wednesday, March 13, that would require TikTok's parent company ByteDance to sell the social media platform or face what amounts to a … [Read more...] about What Will A TikTok Ban Mean For Brands and Licensing?
Hit Toy Brand Magic Mixies Adds Two New Licensees
By Allison Watkinson TLL Reporter Bulldog Licensing has announced two new partners for the phenomenally successful Magic Mixies property, from innovative toymaker Moose Toys. William Lamb Group, a major name in footwear for over 130 years and an expert in design-to-delivery production, is planning a range of footwear, bags, purses and accessories for the Magic Mixies … [Read more...] about Hit Toy Brand Magic Mixies Adds Two New Licensees
A Happy 25th Anniversary to Joester Loria Group
Submitted Content The Joester Loria Group is proudly marking its 25th anniversary, celebrating a quarter-century of delivering award-winning licensing programs, brand extensions and strategic partnerships for some of the world’s most renowned and coveted brands. Founded in 1999 by Licensing International Hall of Fame honorees Debra Joester and Joanne Loria, The Joester Loria … [Read more...] about A Happy 25th Anniversary to Joester Loria Group
Miraculous Signs Multiple New and Returning Licensees
Allison Watkinson TLL Reporter The animation studio ZAG has signed a roster of multi-media deals for its award-winning global franchise, Miraculous. Jeremy Zag, Founder and CEO of ZAG, says he's been thrilled by the continuing support from licensees for Miraculous: Tales of Ladybug and Cat Noir. "I would have never imagined that one of our creations would resonate across … [Read more...] about Miraculous Signs Multiple New and Returning Licensees