By Gary Symons TLL Editor in Chief Overtime Elite, an exciting new league for younger, pro-level players, has just announced a partnership with Paramount Nickelodeon's SpongeBob Squarepants. "We are incredibly excited to partner with Paramount’s Nickelodeon to bring this unique collaboration to life in celebration of 25 years of SpongeBob SquarePants," said Tyler … [Read more...] about Overtime B’Ball League Scores a Slam Dunk With SpongeBob Collaboration
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Theme Parks Can Now License Experiential Tech From Falcon’s Beyond
By Gary Symons TLL Editor in Chief The experiential entertainment company Falcon’s Beyond Global, Inc. is now sharing its technology with other companies. The move marks a major shift in the company's growth strategy. Formally Falcon's Beyond created experiential entertainment offerings, including entire theme parks, usually in a partnership. Now, the company is offering … [Read more...] about Theme Parks Can Now License Experiential Tech From Falcon’s Beyond
Feature: Mattel’s Huge Campaign For Barbie Anniversary Launch on March 9
By Gary Symons TLL Editor in Chief Mattel will mark the 65th anniversary of Barbie on March 9, kicking off a major licensing campaign. The campaign starts by celebrating female storytellers who have broken down barriers and inspired women and girls around the world While Barbie has hit retirement age and is in line for great discounts at the local diner, the legendary … [Read more...] about Feature: Mattel’s Huge Campaign For Barbie Anniversary Launch on March 9
Panini Signs Caitlin Clark as Its First Exclusive Female Athlete Partner
By Allison Watkinson TLL Reporter Panini America has announced an historic partnership for trading cards and autographed memorabilia with University of Iowa basketball star Caitlin Clark. The agreement makes Clark the first female athlete to be signed to an exclusive partnership with Panini, a giant in the sports and entertainment collectibles sector. The reason is … [Read more...] about Panini Signs Caitlin Clark as Its First Exclusive Female Athlete Partner
Henley Regatta Partners With British Sparkling Wine Producer
By Allison Watkinson TLL Reporter Nyetimber has signed a five-year licensing partnership with the Henley Royal Regatta to become the Regatta’s exclusive English sparkling wine partner. Nyetimber is a British sparkling wine production company that specializes in cultivating Chardonnay, Pinot Noir, and Pinot Meunier grape varieties. The company's sparkling wine products … [Read more...] about Henley Regatta Partners With British Sparkling Wine Producer
Brandgenuity to Take Post Honey Bunches of Oats Beyond the Cereal Aisle
By Gary Symons TLL Editor in Chief Brandgenuity has been selected as the exclusive licensing agency of record for Honey Bunches of Oats, the top family brand in the Post Consumer Brands Cereal portfolio and a leading family cereal in the United States. Brandgenuity will explore extending the mega brand into snack bars, baked goods (breads, muffins, cookies), on-the-go … [Read more...] about Brandgenuity to Take Post Honey Bunches of Oats Beyond the Cereal Aisle
KessCo Developing Games and Toys for One Piece and Digimon
By Allison Watkinson TLL Reporter KessCo and Toei Animation have signed a licensing partnership to create toy and game collections for One Piece and Digimon's 25th anniversary. Launched in 1997 by Toei Animation, One Piece and Digimon are Japanese multi-platform entertainment franchises that have expanded to include anime series, licensed products, digital games, movies, … [Read more...] about KessCo Developing Games and Toys for One Piece and Digimon
iPlayCo Signs Deal For Angry Birds Experiential Attractions
By Allison Watkinson TLL Reporter IPlayCo has signed a licensing partnership with Rovio Entertainment for a new line of Angry Birds-themed experiential attractions. Angry Birds is a global entertainment brand which first launched in 2009 as a popular mobile game. Using its initial success, the brand expanded to include a wide range of licensed consumer products, … [Read more...] about iPlayCo Signs Deal For Angry Birds Experiential Attractions
Masters of the Universe Return As Characters in Stumble Guys
By Allison Watkinson TLL Reporter Mattel and Scopely have entered a licensing partnership to bring Masters of the Universe to the Stumble Guys battle royale game. This new licensing collaboration is the third time a Mattel-owned franchise has been featured in the Stumble Guys online game. “Masters of the Universe marks our third franchise integration into Stumble … [Read more...] about Masters of the Universe Return As Characters in Stumble Guys
Hybrid Meta in Landmark Deal With Warner For ‘Phygital’ Merchandise
By Gary Symons TLL Editor in Chief Metaverse company Hybrid Meta is going beyond digital, offering 'phygital' products in a partnership with Warner Bros. Discovery Global Consumer Products. Phygital products are those offering both a digital and physical version of an item. For example, a consumer could buy a physical shirt for wear in real life (IRL), and a digital … [Read more...] about Hybrid Meta in Landmark Deal With Warner For ‘Phygital’ Merchandise