By Allison Watkinson TLL Reporter Jewel Branding & Licensing has secured three new licensing partnerships on behalf of the Scout fashion brand. Founded in 2004, Scout is a fashion utility lifestyle brand that focuses on designing and manufacturing functional tote bags and accessories that feature colorful patterns and prints. In addition to a strong ecommerce presence, … [Read more...] about Jewel Branding & Licensing Secures New Licensees for Scout Brand
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Rovio Launches First Angry Birds Games for Legends of Learning Platform
By Allison Watkinson TLL Reporter Rovio Entertainment is launching new educational Angry Birds games as part of its previously announced licensing partnership with Legends of Learning. The first release features two STEM learning games called Angry Birds Eggstraction and Angry Birds and the Multiplication Portal.“Angry Birds is known for its physics-based gameplay, making it a … [Read more...] about Rovio Launches First Angry Birds Games for Legends of Learning Platform
Brand Central Lifts Tapatío and Myprotein into Spicy Sports Nutrition Partnership
By Allison Watkinson TLL Reporter Myprotein has entered a licensing partnership with Tapatío Hot Sauce to create a selection of limited-edition sports nutrition products. The partnership between the two brands was brokered by Tapatío's exclusive licensing agency, Brand Central. Brand Central LLC is a global licensing and brand management agency that provides comprehensive … [Read more...] about Brand Central Lifts Tapatío and Myprotein into Spicy Sports Nutrition Partnership
Licensing Deal Brings MOK’s Hyper Realistic Collectibles to North America
By Allison Watkinson TLL Reporter The Mokeng (MOK) collectibles platform has expanded into North America through a licensing partnership with the Stars Collective studio and Hana Investments China. MOK specializes in creating, producing and marketing high-quality collectible statues and toys inspired by entertainment IPs from movies, comic books, anime, TV series and … [Read more...] about Licensing Deal Brings MOK’s Hyper Realistic Collectibles to North America
Krispy Kreme x Hershey Collab Results in Serious Outbreak of Chocomania
By Allison Watkinson TLL Reporter Krispy Kreme has launched a new licensed collection of Chocomania chocolate doughnuts alongside the Hershey's brand. “For chocolate and doughnut lovers, Krispy Kreme doughnuts and Hershey's chocolate is the ultimate pairing,” said Krispy Kreme CBO, Dave Skena. “But our Chocomania Collection is on an entirely new level. These are the … [Read more...] about Krispy Kreme x Hershey Collab Results in Serious Outbreak of Chocomania
Molang in Concert With Top K-Pop Band Tomorrow x Tomorrow
By Allison Watkinson TLL Reporter Millimages and Tomorrow x Tomorrow (TXT) are hosting a live Molang and TXT-themed fan event for the K-pop band's fifth anniversary. “K-pop culture is a part of Molang’s brand identity. said Millimages director, Alexandra Algard-Mikanowski. "With TXT members being genuine fans of our Molang, it seemed only fitting to accompany this … [Read more...] about Molang in Concert With Top K-Pop Band Tomorrow x Tomorrow
Disney Shakes Hands on Major Content Licensing Deal With Sony Pictures
By Gary Symons TLL Editor in Chief Another day, another game changing licensing deal involving The Walt Disney Company. Disney and Sony Pictures have just announced a multi-year content licensing agreement that will bring Sony's box office films to streaming platforms owned by Disney. The agreement starts with all films produced by Sony since 2022, as well as rights to some … [Read more...] about Disney Shakes Hands on Major Content Licensing Deal With Sony Pictures
Fortnite Getting Some ‘Epic’ Gaming Accessories From PowerA
By Allison Watkinson TLL Reporter Epic Games has secured a licensing partnership with PowerA for new Fortnite-inspired video game accessories. PowerA is a global interactive technology company that specializes in designing and manufacturing officially licensed gaming accessories. The company's product portfolio includes a wide variety of gaming controllers, cases, … [Read more...] about Fortnite Getting Some ‘Epic’ Gaming Accessories From PowerA
Feature: How Licensing Works! Turns Classic Stories Into Valuable Modern Brands
By Gary Symons TLL Editor in Chief In the world of licensing, knowledge of the latest trends can be key to a successful business, but there are times when, in the pursuit of the latest viral trend, licensees can overlook the appeal of truly classic brands. That’s the raison d'être behind Licensing Works!, an agency that focuses on classic brands that have been around … [Read more...] about Feature: How Licensing Works! Turns Classic Stories Into Valuable Modern Brands
“Godfather of Soul” James Brown Celebrated With New Apparel Collection
By Gary Symons TLL Editor in Chief Roots of Fight is putting out a new apparel capsule collection inspired by a documentary and album release from the late James Brown. The collection from the high-end streetwear clothier Roots of Fight is being launched in collaboration with the James Brown Estate and licensing agency Perryscope Productions. The launch is timed for the just … [Read more...] about “Godfather of Soul” James Brown Celebrated With New Apparel Collection