By Gary Symons TLL Editor in Chief The new toy company Wyncor is adding to the company's bench strength, hiring two new sales executives this week. Wyncor announced the appointment of two top sales executives to join the company’s sales team. Ami Dieckman, a former executive at Entertainment One and Just Play, has been named Vice President of Sales for EMEA and APAC, while … [Read more...] about Who’s News: New Toyco Wyncor Announces Two Key Hires in Sales
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Sam Edelman Footwear Brand Signs Four New Licensees
By Allison Watkinson TLL Reporter Sam Edelman has partnered with four new licensees to expand its Sam Edelman, Circus NY and Sam & Libby brands. These newly signed licensing partnerships will expand Sam Edelman's fashion labels into additional product categories. “The addition of four new licensees is another growth milestone for Sam Edelman,” said Sam Edelman … [Read more...] about Sam Edelman Footwear Brand Signs Four New Licensees
Youth Fashion Brand Claire’s Engages IMG for Licensing Representation
By Allison Watkinson TLL Reporter The global fashion brand, Claire's Holdings, has appointed IMG as its exclusive worldwide licensing representative. Claire's Holdings is a global fashion brand and retail company that focuses on offering a convenient and affordable shopping experience that is geared towards children, teenagers and youth. The company currently operates … [Read more...] about Youth Fashion Brand Claire’s Engages IMG for Licensing Representation
Warner Music Releases Licensed Soundtrack Album From Alma’s Way
By Allison Watkinson TLL Reporter Fred Rogers Productions and Warner Music Group’s Arts Music division have launched a licensed soundtrack album for the animated children's series, Alma's Way. “I'm thrilled to continue our partnership with Fred Rogers Productions with the release of these great songs from It's Alma's Way! through Arts Music,” said Warner Music Group … [Read more...] about Warner Music Releases Licensed Soundtrack Album From Alma’s Way
Kartoon Studios Licenses Llama Llama for Books and Plush
By Allison Watkinson TLL Reporter Kartoon Studios has expanded its partnership with Penguin Young Readers to launch licensed products from the Llama Llama franchise for the KOHL’s Cares initiative. Based on the book series by author and illustrator Anna Dewdney, Kartoon Studios' Llama Llama is a Netflix Original animated preschool series about early childhood experiences … [Read more...] about Kartoon Studios Licenses Llama Llama for Books and Plush
I’m The Chef Too! Cooks Up A Hot Licensing Deal With Barbie
By Allison Watkinson TLL Reporter I’m The Chef Too! recently entered into a multi-year licensing agreement with Mattel for a collection of educational Barbie baking kits. I’m The Chef Too! is a monthly subscription and adventure kit company that specializes in at-home baking kits that incorporate STEM educational learning concepts. The I’m The Chef Too! product line … [Read more...] about I’m The Chef Too! Cooks Up A Hot Licensing Deal With Barbie
Who’s News: Warner Appoints New SVP for Consumer Products in EMEA Region
By Allison Watkinson TLL Reporter Warner Bros. Discovery has promoted Philippe Roucoule to senior vice president of EMEA consumer products. Roucoule previously held the position of VP of category and retail business development for WBD. In his new role, Roucoule will be responsible for leading all of the company's consumer products operations across EMEA (Europe, Middle … [Read more...] about Who’s News: Warner Appoints New SVP for Consumer Products in EMEA Region
Jel Sert Names Broad Street As Outbound Licensing Agency
By Gary Symons TLL Editor in Chief Food and beverage licensing specialist Broad Street Licensing Group will represent JeL Sert, one of the world's leading manufacturers of powdered drink mixes, dessert mixes, and freezer bars. The Jel Sert Company this week appointed Broad Street as its outbound licensing agency of record. Through its partnership, Broad Street … [Read more...] about Jel Sert Names Broad Street As Outbound Licensing Agency
L’Oreal Signs Global License Agreement With Prada’s Miu Miu Brand
By Gary Symons TLL Editor in Chief Beauty and fashion come together in a big way this week, as L'Oreal Groupe signed a worldwide, long-term license agreement with Miu Miu. L'Oreal is currently the world's largest cosmetics company, thanks to its market valuation soaring to $253 billion by the end of 2023, a 33% rise from its $190.5 billion valuation at the end of 2022. On … [Read more...] about L’Oreal Signs Global License Agreement With Prada’s Miu Miu Brand
Who’s News: Former Disney Exec Robin Gay Named as Brand Director for Bluey
BBC Studios has announced Robin Gay as the new Brand & Marketing Director for the global hit kids show Bluey. Reporting into Marketing Vice President of Kids & Family, Harriet Newby-Hill, this new role will see Robin leading the global brand and marketing strategy for Bluey, considered one of the top children's shows internationally. Robin’s new role will involve … [Read more...] about Who’s News: Former Disney Exec Robin Gay Named as Brand Director for Bluey