TLL Staff Sports company PUMA has appointed former H&M executive Julie Legrand as its Senior Director Global Brand Strategy. Legrand former worked with fashion brand H&M in a similar position as that company's Global Brand Director. With the move to PUMA, Legrand will be responsible for overseeing many of the critical roles in PUMA’s strategic plan to elevate the … [Read more...] about Who’s News: PUMA Appoints Julie Legrand to Lead Global Brand Strategy
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Woof Gang Pets Brand Expands With First Location in Canada
By Allison Watkinson TLL Reporter The luxury pet care brand Woof Gang Bakery & Grooming is kicking off its first Canadian location with a grand opening event. Founded in 2007, Woof Gang Bakery & Grooming is a specialty retail company that offers premium pet food, pet supplies and professional pet grooming. The brand specializes in providing dog owners with … [Read more...] about Woof Gang Pets Brand Expands With First Location in Canada
Who’s News: Paramount Global Names New VP of Consumer Products
TLL Staff Paramount Global has promoted Rebecca Jenkins to VP of Consumer Products, in charge of the UK, Ireland, Australia, New Zealand and Israel. Jamie Drew, executive VP of Paramount Consumer Products & Experiences, says Jenkin has demonstrated a strong track record in landing highly successful, global partnerships in her five-year tenure at Paramount. “Rebecca is … [Read more...] about Who’s News: Paramount Global Names New VP of Consumer Products
Licensed Rights to Represent Famed Surrealist Artist Laurel Burch
By Allison Watkinson TLL Reporter Licensed Right International has signed an agreement with Laurel Burch Studios to represent the late artist Laurel Burch. The licensing agency will be representing the art and design of Laurel Burch in North America. Laurel Burch was an American painter, entrepreneur, product designer and licensor who was active in the surrealist … [Read more...] about Licensed Rights to Represent Famed Surrealist Artist Laurel Burch
Famosa Group to Help Molang Conquer Europe and Latin America
By Allison Watkinson TLL Reporter Millimages has signed a licensing partnership with Famosa Group's PlaybyPlay division for a Molang-inspired plush toy collection in Europe and Latin America. Created by Korean illustrator Hye Ji Yoon, the global rights to Molang were acquired by Millimages in 2015 following a surge in the brand's popularity across digital … [Read more...] about Famosa Group to Help Molang Conquer Europe and Latin America
Hasbro Goes All Out to Celebrate 40 Years of Transformers
By Allison Watkinson TLL Reporter Hasbro has announced plans for an extensive array of products, promotions, experiences and content throughout 2024 for the 40th anniversary of its Transformers franchise. “Beloved since its inception in 1984, Transformers has evolved from an innovative toy line into a powerhouse franchise embraced by millions of fans around the world,” … [Read more...] about Hasbro Goes All Out to Celebrate 40 Years of Transformers
WildBrain CPLG To Rep The Fall Guys in Asia
By Allison Watkinson TLL Reporter WildBrain CPLG has entered a licensing partnership with Devolver Digital to represent the Fall Guys gaming brand in Asia. Under the terms of the partnership, WildBrain CPLG will be responsible for managing the consumer product licensing rights in multiple territories across the continent. These territories include mainland China, … [Read more...] about WildBrain CPLG To Rep The Fall Guys in Asia
Virtual Brand Group Launches Digital Fashion Line for The Voice
By Allison Watkinson TLL Reporter Virtual Brand Group (VBG) has launched a digital Hype Gear fashion line for The Voice brand on HiberWorld's Ready Player Me avatar creation platform. Ready Player Me is a digital avatar company that offers an embeddable Avatar Creator that metaverse developers can integrate into their apps and games to save time, boost engagement, and … [Read more...] about Virtual Brand Group Launches Digital Fashion Line for The Voice
London’s Savile Row Company Expanding Through Partnership With Brand Liaison
By Allison Watkinson TLL Reporter Savile Row London has appointed The Brand Liaison to expand its North American licensing program into additional product categories. Founded in 1938, Savile Row London is a ready-to-wear apparel brand that is designed and manufactured by the Savile Row Company. The Brand Liaison is a US-based agency that provides licensors and … [Read more...] about London’s Savile Row Company Expanding Through Partnership With Brand Liaison
Starwood Brands Facilitates Key Deal Between RCA and Top Tech
By Allison Watkinson TLL Reporter The RCA consumer technology brand has entered a licensing partnership with Top Tech for an audio and mobile accessories collection. RCA is an American tech brand that was initially founded in 1919 as a joint venture by General Electric, AT&T, Westinghouse and United Fruit Company. A global trademark of Established Inc., the RCA brand … [Read more...] about Starwood Brands Facilitates Key Deal Between RCA and Top Tech