By Gary Symons TLL Editor in Chief SeaWorld and The Pinkfong Company are teaming up for a fintastic celebration marking a decade of the beloved children’s character Baby Shark. The collaboration will bring exclusive live character interactions, themed attractions, and the premiere of a brand-new Baby Shark music video to SeaWorld parks across the country. Starting April … [Read more...] about SeaWorld and Baby Shark Make a Splash with New Park Experience
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McDonald’s x Minecraft Collab Provides Tasty Bites and Bytes
By Gary Symons Editor in Chief McDonald’s and Minecraft are joining forces for the first time in a massive global collaboration that merges the digital and physical worlds. Timed with the highly anticipated release of A Minecraft Movie, the campaign introduces themed meals, collectibles, and exclusive in-game content inspired by the beloved gaming universe. In other … [Read more...] about McDonald’s x Minecraft Collab Provides Tasty Bites and Bytes
Two Major Makeup Collaborations, Based on the Films ‘Wicked and ‘A Minecraft Movie’
NYX Professional Makeup Launches 'A Minecraft Movie' Collection NYX Professional Makeup has introduced a new limited-edition makeup collection inspired by A Minecraft Movie, the first live-action adaptation of the best-selling video game. The beauty brand, known for its collaborations with pop culture franchises, has partnered with Warner Bros. Pictures to bring the pixelated … [Read more...] about Two Major Makeup Collaborations, Based on the Films ‘Wicked and ‘A Minecraft Movie’
Who’s News: Authentic Brands Group Appoints Sanjeet Mehta as EVP, Head of India
TLL Staff Former Disney exec Sanjeet Mehta has been appointed Head of India by the global brand and licensing giant Authentic Brands Group. Mehta brings more than 25 years of experience across retail, sales, business development and marketing. ABG says he has demonstrated a proven track record in overseeing large-scale operations, spearheading startups and working in highly … [Read more...] about Who’s News: Authentic Brands Group Appoints Sanjeet Mehta as EVP, Head of India
Toy Foundation Welcomes Kathleen Campisano as Chair of Board of Trustees
TLL Staff The Toy Foundation has appointed Kathleen Campisano, global chief marketing officer and general manager of Beacon Media Group, as the new chair of its Board of Trustees. Taking the helm on February 28, Campisano will work alongside newly appointed Vice Chair Michael Keaton and the Foundation’s Executive Director Pam Mastrota to lead philanthropic initiatives that … [Read more...] about Toy Foundation Welcomes Kathleen Campisano as Chair of Board of Trustees
OECD Report: Tariff Trade Winds to Slow Global Economic Growth
By Gary Symons TLL Editor in Chief The global economy is in for a rough ride as US trade tariffs are expected to cause a widespread decline in GDP growth. The OECD (the Organization for Economic Co-operation and Development, representing the world's richest economies) headed their interim report in March with a photo of a ship being battered by heavy seas (above), a metaphor … [Read more...] about OECD Report: Tariff Trade Winds to Slow Global Economic Growth
Surge Brands Brings the Sizzle as Licensing Agent for Bacon Up
By Gary Symons TLL Editor in Chief Bacon Up, the first national brand of ready-to-use bacon grease, is frying up new opportunities through a partnership with Surge Brands as its global licensing agent. The deal is set to bring Bacon Up into a variety of new product categories, ensuring its rich, smoky flavor extends far beyond the skillet. “Bacon Up’s rich heritage … [Read more...] about Surge Brands Brings the Sizzle as Licensing Agent for Bacon Up
Andrew Lelchuk Steps into the Licensing Battle for UFC
By Gary Symons TLL Editor in Chief The UFC is making a strategic move to bolster its merchandising power, announcing that Andrew Lelchuk has been named Director of Licensing. With this appointment, Lelchuk steps into the octagon of retail, overseeing all aspects of UFC-branded hardline and softline products across North and South America. In his new role, Lelchuk will … [Read more...] about Andrew Lelchuk Steps into the Licensing Battle for UFC
Reebok Launches Playful Sesame Street Fashion
By Allison Watkinson TLL Reporter Reebok has launched a collaborative partnership with Sesame Workshop for a licensed collection of Sesame Street childrens’ sneakers. Offered in a range of sizes that cater to infants and children, the licensed Reebok footwear designs were created to offer comfort, arch support and style to young Sesame Street fans. "Reebok and Sesame … [Read more...] about Reebok Launches Playful Sesame Street Fashion
Konami Launches Yu-Gi-Oh Collections in Anime Hotspot France
By Allison Watkinson TLL Reporter Konami Cross Media has announced several new licensing agreements for the Yu-Gi-Oh! franchise across France and continental Europe. The effort, led by Francoise Bouvet of MJA Licensing, serving as the sub-agent for Yu-Gi-Oh! in France, is headlined by deals with the leading French manufacturer Plastoys, and Paris-based Kettei Art, which … [Read more...] about Konami Launches Yu-Gi-Oh Collections in Anime Hotspot France