By Allison Watkinson TLL Reporter Authentic Brands Group (Authentic) has officially announced its acquisition of the American footwear brand Sperry this week. Sperry is an American heritage brand that has been manufacturing high-quality casual footwear for more than 90 years. As part of the acquisition, the ALDO Group has been appointed as the exclusive North American … [Read more...] about Authentic Brands Puts Best Foot Forward With Acquisition of Sperry
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Crest + Oral B Puts Smile on Your Face With Rube Goldberg Machine Challenge
By Gary Symons TLL Editor in Chief The Rube Goldberg Institute says it's thrilled to have Crest + Oral B as sponsors for the 2024 Rube Goldberg Machine Contest. The involvement of Crest in the annual challenge truly is a special event for the Institute. This will be the 35th anniversary of the Rube Goldberg Machine Contest (RGMC), which is marking the occasion by … [Read more...] about Crest + Oral B Puts Smile on Your Face With Rube Goldberg Machine Challenge
LeBron James Joins Fanatics in Reported $5 Million Trading Card Deal
By Gary Symons TLL Editor in Chief Basketball superstar LeBron James has signed an exclusive deal to join Fanatics Collectibles, the company's trading card division. Terms of the deal were not publicly disclosed, but collectibles insiders say the deal could be worth roughly $5 million a year for James. The deal sees James stepping away from long-time trading card … [Read more...] about LeBron James Joins Fanatics in Reported $5 Million Trading Card Deal
Monterey Bay Aquarium Launches a Fishy Licensing Program With Moxie & Co.
By Allison Watkinson TLL Reporter The Monterey Bay Aquarium has appointed Moxie and Co. to manage its global consumer products licensing program. The Monterey Bay Aquarium is a public non-profit aquarium that focuses its efforts on marine science and ocean conservation. To further support its ocean conservation efforts, the Monterey Bay Aquarium works to ensure that all … [Read more...] about Monterey Bay Aquarium Launches a Fishy Licensing Program With Moxie & Co.
RHS Partners With West Design For First Licensed Arts & Crafts Collection
By Allison Watkinson TLL Reporter The Royal Horticultural Society (RHS) has partnered with West Design Products for its first licensed collection of arts and craft products. West Design Products is a family-owned design, manufacturing and distribution company that serves the UK, European and global retail markets. The company uses its expertise to produce and distribute … [Read more...] about RHS Partners With West Design For First Licensed Arts & Crafts Collection
Toikido Taps Former Sanrio Exec Sabrina Segalov as New Licensing Director
TLL Staff The high tech entertainment brand Toikido has appointed former Sanrio exec Sabrina Segalov as its new Licensing Director. Segalov will work directly with Chief Commercial Officer Will Ochoa and US managing director Darryl Lai. Segalov joins Toikido after nine years working as senior licensing manager at Sanrio Global Ltd. Prior to that time she also worked on … [Read more...] about Toikido Taps Former Sanrio Exec Sabrina Segalov as New Licensing Director
Aquifer Motion Uses AI to Allow Characters to Engage With Fans
By Gary Symons TLL Editor in Chief Advanced artificial intelligence programs from companies like Aquifer Motion are allowing fictional characters to engage directly with their fans, ushering in a new type of licensing. TLL first covered Aquifer Motion in October last year when the company signed a deal with licensor Cloudco Entertainment to create personalized messages for … [Read more...] about Aquifer Motion Uses AI to Allow Characters to Engage With Fans
Falcon’s Beyond to Create Location-Based Attractions for Hershey’s
By Allison Watkinson TLL Reporter Falcon’s Beyond Global has signed a licensing agreement with The Hershey Company to create location-based attractions based on Hershey's brand portfolio. Hershey's is a multinational snack and confectionary company that owns the rights to more than 100 culinary brands in approximately 80 countries worldwide. The company's IP portfolio … [Read more...] about Falcon’s Beyond to Create Location-Based Attractions for Hershey’s
Blonde Sheep Wins Licensing Contract With Famed Thyssen Bornemisza Museum
By Allison Watkinson TLL Reporter Blonde Sheep Licensing has been named the official global master licensee for the Thyssen Bornemisza National Museum in Madrid, Spain. Founded in 2015, Blonde Sheep is a global licensing agency and consultancy service that specializes in connecting brands with manufacturers and retailers to bring high-quality consumer products to … [Read more...] about Blonde Sheep Wins Licensing Contract With Famed Thyssen Bornemisza Museum
Furby Fashion Only in Canada, You Say? Pity.
By Gary Symons TLL Editor in Chief The Canadian fan fashion house Cakeworthy and Hasbro have released a new collection inspired by the 1990s toy sensation Furby. If you're of a certain age and had kids in the 1990s, you may recall the phenomenal Furby craze that swept North America. Furby was an early companion toy for kids that spoke, danced around, and generally interacted … [Read more...] about Furby Fashion Only in Canada, You Say? Pity.