By Gary SymonsTLL Editor in Chief Golf legend Tiger Woods and Nike have ended their historic, half-billion dollar partnership after 27 years. The storied golfer broke barriers when he signed a $40 million contract with Nike that, at the time, many people thought was massively overvalued. But neither Nike nor Woods thought so, and over the years that partnership became … [Read more...] about Nike and Tiger Woods End Historic 27-Year Partnership
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Tommy Bahamas Bags Licensing Deal With Concept One
By Allison Watkinson TLL Reporter Tommy Bahama has signed a licensing agreement with Concept One Accessories for a collection of branded handbags, small leather goods and luggage. Tommy Bahama is a relaxed island lifestyle brand that offers men’s and women’s sportswear, swimwear, accessories, and home furnishings. The Tommy Bahama lifestyle brand is part of the larger … [Read more...] about Tommy Bahamas Bags Licensing Deal With Concept One
IMG a Good Fit As New Licensing Agency For Tetris
By Allison Watkinson TLL Reporter The Tetris Company has appointed IMG as its international licensing representative for merchandise ahead of the Tetris gaming brand's fortieth anniversary this year. The amended agreement extends The Tetris Company and IMG's existing licensing partnership in Asia and Brazil to include additional regions across North America and … [Read more...] about IMG a Good Fit As New Licensing Agency For Tetris
Back to the Future, as Flash Gordon Returns for 90th Anniversary
By Gary Symons TLL Editor in Chief Flash Gordon just turned 90-years-young, but the cartoon and film character is hotter than ever in the licensing world, with a new film coming out from director Taika Waititi. The New Zealand-born director first rose to fame through the hilarious series vampire comedy 'What We Do In The Shadows, and is now best known for his work on … [Read more...] about Back to the Future, as Flash Gordon Returns for 90th Anniversary
Arc’teryx Wins Injunction Over Adidas’ Terrex Store in Vancouver
Judge Cites Store Location on Same Block as Aggravating Factor By Gary Symons TLL Editor in Chief The Canadian outdoor company Arc'teryx just won a temporary injunction barring Adidas from using the name 'Terrex' on its flagship store in Vancouver. In what the judge in the case described as a "David vs. Goliath" battle over trademark infringement, the Supreme Court … [Read more...] about Arc’teryx Wins Injunction Over Adidas’ Terrex Store in Vancouver
Warner Bros. Is Recreating the Ready Player One Metaverse, In The Metaverse
Fiction Becomes Reality, as Warner Licenses Readyverse Studios to Create a Real Version of the Metaverse as Depicted in the Novel and Film Ready Player One By Allison Watkinson TLL Reporter Futureverse has launched a new web3 initiative called Readyverse Studios to bring Ernest Cline's Ready Player One sci-fi franchise to the metaverse. Readyverse Studios was created by … [Read more...] about Warner Bros. Is Recreating the Ready Player One Metaverse, In The Metaverse
Kraft Heinz Deal Lets You Satisfy Taco Bell Cravings at Home
By Allison Watkinson TLL Reporter Kraft Heinz and Taco Bell have launched licensed Taco Bell at Home cooking kits based on the Crunchwrap Supreme and Chipotle Chicken Quesadilla. The Crunchwrap Supreme and Chicken Quesadilla Craving Kits were inspired by a fan-driven social media movement that involved attempts to create home-cooked versions of Taco Bell menu items. This … [Read more...] about Kraft Heinz Deal Lets You Satisfy Taco Bell Cravings at Home
BBC International Takes on Design, Manufacturing, Distribution for DC Shoes
By Gary Symons TLL Editor in Chief Authentic Brands Group has engaged BBC International to design, produce and distribute products for its DC Shoes brand. The deal sees BBC partnering with one of the world's most popular brands for skateboarding, snowboarding, and 'street lifestyle' apparel. Through the agreement, BBC takes on global design and sourcing for DC Shoes footwear … [Read more...] about BBC International Takes on Design, Manufacturing, Distribution for DC Shoes
Jewel Introducing New Products and Events at Atlanta Market
By Allison Watkinson TLL Reporter Jewel Branding & Licensing (JBL) is introducing an array of new licensed products and events at the Atlanta Market. The Atlanta Market is a trade show, networking and wholesale event for members of the home furnishings, gift and design industries. The trade event features thousands of different brands, retailers and designers from more than … [Read more...] about Jewel Introducing New Products and Events at Atlanta Market
Kids Preferred and NBCUniversal Partner on New Toy Collection
By Allison Watkinson TLL Reporter Kids Preferred has partnered with Universal Products & Experiences for an infant and toddler line featuring brands from NBCUniversal's childrens' entertainment franchises.Kids Preferred is an American design and manufacturing company that offers high-quality toys, gifts and play products that are safe for infants and young children.The … [Read more...] about Kids Preferred and NBCUniversal Partner on New Toy Collection