The Licensing Letter

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Iconic Laura Ashley Brand Acquired by Marquee

By Gary Symons TLL Editor in Chief The global brand accelerator Marquee Brands has just acquired the British heritage lifestyle brand Laura Ashley. The Laura Ashley brand has built its business and reputation through licensing its quintessentially English designs in a wide range of products. Marquee says this strategic move, facilitated by Gordon Brothers, enhances Marquee … [Read more...] about Iconic Laura Ashley Brand Acquired by Marquee

Alice Cooper and WhistlePig Rock Out with Non-Alcohol Cocktail

By Allison Watkinson TLL Reporter WhistlePig Whiskey has partnered with Alice Cooper for a non-alcoholic cocktail titled Sex, Drugs, Rock & Dry Old Fashioned to celebrate Dry January. “I’ve been shocking audiences for years with snakes, guillotines, and enough fake blood to fill the Grand Canyon," said Alice Cooper. “But now these maniacs at WhistlePig have gone … [Read more...] about Alice Cooper and WhistlePig Rock Out with Non-Alcohol Cocktail

Nestlé Launches Beverage With Similar Effect to Ozempic

By Gary Symons TLL Editor in Chief Global food giant Nestlé is launching a new weight-loss beverage that helps suppress appetite, in a process similar to new GLP-1 drugs. The launch marks the beginning of a new and promising food and beverage category that's getting a major boost from weight-loss drugs like Ozempic, Wegovy and Zepbound. These types of drugs mimic a … [Read more...] about Nestlé Launches Beverage With Similar Effect to Ozempic

Dove and Crumbl Launch Sugary Skincare Collection

By Allison Watkinson TLL Reporter Dove has launched a licensing partnership with the Crumbl baking brand for a limited-edition bath and body collection inspired by Crumbl desserts. "The excitement of unboxing a Crumbl dessert isn't just about a sweet treat; it's about taking a break from the everyday hustle and savoring something special," said Crumbl co-founder, Sawyer … [Read more...] about Dove and Crumbl Launch Sugary Skincare Collection

Spencer’s Launches Sleep Token Merch for ‘Teeth of God’ Tour

TLL Staff Global Merchandising Services and Spencer's have released a limited-edition collection inspired by Sleep Token’s 2024 Teeth of God Tour. Starting January 2, 2025, fans can purchase exclusive apparel at select Spencer’s locations. Sleep Token, known for their atmospheric sound and enigmatic presence, blends alternative, metal, and ambient music to create … [Read more...] about Spencer’s Launches Sleep Token Merch for ‘Teeth of God’ Tour

Golden Concept and Blvck Paris Unveil Luxurious Apple Watch Case

TLL Staff Swedish luxury Apple Watch accessory leader Golden Concept and Parisian lifestyle brand Blvck Paris have launched their second joint venture: a meticulously designed Apple Watch case. The new launch follows the success of their first collaboration, said Julian O’hayon, Founder and CEO of Blvck Paris. "Our brands share a vision of bold, refined luxury," he … [Read more...] about Golden Concept and Blvck Paris Unveil Luxurious Apple Watch Case

Hasbro Partners with Marine Toys for Tots to Bring Holiday Joy to Children

TLL Staff Hasbro and Marine Toys for Tots are teaming up once again to bring holiday cheer to children in need. Together, they aim to support 11 million children this season and invite everyone to join their mission by donating at www.toysfortots.org/support-us. “At Hasbro, giving back to our local and global communities has been an integral part of our business since our … [Read more...] about Hasbro Partners with Marine Toys for Tots to Bring Holiday Joy to Children

Disney and BBC Studios Announce Animated Bluey Film

By Allison Watkinson TLL Reporter BBC Studios has partnered with The Walt Disney Company to develop an animated feature film for the Bluey entertainment franchise. “We are incredibly excited to take Bluey to cinemas given its extraordinary success on a global scale – it is some of the most popular IP in the world," said BBC Studios CEO, Tom Fussell. "It has been such a … [Read more...] about Disney and BBC Studios Announce Animated Bluey Film

Baileys and Dolci Frutta Release Chocolatey Treats

By Allison Watkinson TLL Reporter Baileys and Dulci Frutta are launching an Irish Cream-flavored addition to Dolci Frutta's line of chocolate melting wafer desserts. The licensed Baileys Irish Cream x Dulci Frutta melting wafers were designed to bring the flavor of Diageo's classic Baileys liqueur to Saco Food's existing collection of alcohol-free Dulci Frutta … [Read more...] about Baileys and Dolci Frutta Release Chocolatey Treats