By Allison Watkinson TLL Reporter Jazwares has acquired the Australian toy distribution company Big Balloon as part of its continued strategy for global expansion."The company’s leadership, combined with the cultural alignment and our mutual passion for brands, made this the natural evolution for both our businesses," said Big Balloon co-founder, Chris Loverso. "As team … [Read more...] about Jazwares Acquires Australian Toy Distribution Company
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A Goodbye Kiss Heralds the Arrival of Kiss Virtual Avatars
By Gary Symons TLL Editor in Chief The venerable glam rock band Kiss has played their final concert, but announced the band will live on indefinitely as digitized avatars. The quartet that rose from New York City decades ago returned home to play their final live concerts over the weekend at Madison Square Garden, capping a half-century of rocking all night and … [Read more...] about A Goodbye Kiss Heralds the Arrival of Kiss Virtual Avatars
Metaverse Licensing: The LEGO Group and Epic Games Announce New LEGO Fortnite Mode
By Allison Watkinson TLL Reporter The LEGO Group and Epic Games are launching a co-branded survival crafting game for the Fortnite metaverse platform called LEGO Fortnite.The co-branded online game will enable players of all ages to explore open digital worlds that feature design details from both the Fortnite game and LEGO building experiences. “The LEGO Group has captivated … [Read more...] about Metaverse Licensing: The LEGO Group and Epic Games Announce New LEGO Fortnite Mode
Hasbro Announces Free Pop-Up Event Based On Its Dedicated Toyland Amazon Store
By Allison Watkinson TLL Reporter Hasbro and Amazon are holding a free experiential holiday pop-up event in NYC featuring Hasbro-owned brands and character IPs. The three-day event will host a variety of activities including a Hasbro product showcase, a Santa Claus letter writing station, a giveaway prize wheel, complimentary snacks and photo ops with Santa Claus and Hasbro … [Read more...] about Hasbro Announces Free Pop-Up Event Based On Its Dedicated Toyland Amazon Store
Brave Bunnies’ Licensing Deals Multiply Like, Well, Bunnies
By Allison Watkinson TLL Reporter WildBrain has secured several international distribution deals for the animated preschool series, Brave Bunnies.Created by Olga Cherepanova, Brave Bunnies follows an adorable bunny family as they visit friends and travel the world in their Bunny Bus."With Brave Bunnies, I wanted to create a series that would encourage children to be curious … [Read more...] about Brave Bunnies’ Licensing Deals Multiply Like, Well, Bunnies
GrandPrix Originals USA Launches Gulf Oil Racing Apparel
By Allison Watkinson TLL Reporter GrandPrix Originals USA and Gulf Oil LP have signed an agreement to bring licensed Gulf Oil Racing apparel to the US market.Under the new licensing agreement, GrandPrix Originals USA is now offering a wide selection of officially licensed Gulf Oil Racing products that had been previously available in the European market.“Since Gulf Oil’s first … [Read more...] about GrandPrix Originals USA Launches Gulf Oil Racing Apparel
Peppa Pig To Air In Theaters For 20th Anniversary
TLL Staff Hasbro is staging a very special celebration of Peppa Pig, hosting a Peppa's Cinema Party in theaters in Australia, Canada, Ireland, the UK and the United States. The Cinema Party is being launched to help celebrate the 20th anniversary of the Peppa Pig character, which has become one of Hasbro's core brands. Peppa Pig is a British pre-school animated … [Read more...] about Peppa Pig To Air In Theaters For 20th Anniversary
Who’s News: Crayola Continues Licensing with Key Executive Hires
By Allison Watkinson TLL ReporterCrayola has appointed new executive hires to support the growth of its global licensing and LBE businesses. The new executive hires include Anna Roca, Jonathan Linn, Gabby Munoz, and Thomas Dimech.“These changes will enable new licensed promotions and partnerships, increase our focus on licensed retail development around the globe, and support … [Read more...] about Who’s News: Crayola Continues Licensing with Key Executive Hires
IHOP’s Perfectly Purple Menu Inspired by Wonka Movie
By Allison Watkinson TLL Reporter IHOP has launched a limited-edition menu as part of a promotional licensing partnership for Warner Bros. Pictures’ new feature film, Wonka. IHOP (aka the International House of Pancakes) is a global restaurant chain that offers food and beverage items based on American cuisine. While IHOP is best known for its extensive menu of breakfast and … [Read more...] about IHOP’s Perfectly Purple Menu Inspired by Wonka Movie
Google Reaches Agreement to Pay Canadian Media For News Content
By Gary Symons TLL Editor in Chief The Canadian government and Google have just reached a landmark agreement that will see the search giant paying for news content. Canadian media outlets, including CBC News, are reporting today that Google and the federal government have resolved their dispute over the Online News Act, according to sources. CBC reports … [Read more...] about Google Reaches Agreement to Pay Canadian Media For News Content