By Gary Symons TLL Editor in Chief Hasbro and Kingsmen Creatives are expanding their NERF Xperience brand into China, starting with an entertainment centre in Beijing. NERF is one of the eight core division that Hasbro is focusing on under its new strategic plan, aiming to turn it into a billion dollar brand. That quest has gotten a boost with the partnership … [Read more...] about NERF XPerience Expands to China in Hasbro x Kingsmen Partnership
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Cloudco Launches Shoutouts For Personalized Messages to Fans
By Gary Symons TLL Editor in Chief Fans of the Care Bears will soon have the opportunity to enjoy personalized messages from the loveable, rainbow-hued bruins. Brand owner Cloudco Entertainment is working with 'instant animation' tech company Aquifer Motion to launch Care Bears Shoutouts, a heartwarming initiative that offers personalized animated video shorts … [Read more...] about Cloudco Launches Shoutouts For Personalized Messages to Fans
Chupa Chups Releases Personal Care Collection That’s Good Enough to Eat
By Allison Watkinson TLL Reporter Perfetti Van Melle's Chupa Chups brand has paired with Allkinds to create a personal care collaboration especially for Australian kids. In a deal brokered by leading Australian licensing agency Asembl, Allkinds shelves across Australia and online will host a first time collaboration for the Australian retailer. The collection will see … [Read more...] about Chupa Chups Releases Personal Care Collection That’s Good Enough to Eat
Princess Sam Appoints Visano Management as Agent for Tara Duncan
By Allison Watkinson TLL Reporter Princess Sam Consumer Products has appointed a licensing agent for the children’s animated adventure-comedy-fantasy hit Tara Duncan in two key markets: Canada and Mexico. Visano Management, led by respected industry figure Tanya Visano, will handle licensing for the fast-growing property in these important North American … [Read more...] about Princess Sam Appoints Visano Management as Agent for Tara Duncan
Guess Who Founders Sue Former Bandmates for ‘Fake BS Shows’
By Gary Symons The Guess Who, one of the great bands from the 1970s, is embroiled in a lawsuit between four of the original members. Guess Who founding members Burton Cummings and Randy Bachman, who wrote most of the music, are suing their former band mates Jim Kale and Garry Peterson, as well as the rest of the current lineup of The Guess Who. The two musicians accuse the … [Read more...] about Guess Who Founders Sue Former Bandmates for ‘Fake BS Shows’
Peppa Pig Theme Park Under Construction in Germany
By Allison WatkinsonTLL ReporterHasbro and Merlin Entertainments have released new information on the construction of Peppa Pig Park Günzburg.“Merlin has been a trusted partner for the last six years and we are thrilled to continue our journey with them to bring more Peppa experiences to fans globally, including this exciting addition of a new Peppa Pig Park in Gunzburg, … [Read more...] about Peppa Pig Theme Park Under Construction in Germany
See if You’re ‘Truff Enough’ For Popeye’s Spicy New Sandwich
By TLL Staff Popeyes has launched a new version of its game-changing chicken sandwich through a partnership with Truff, a California-based hot sauce brand. The sandwich features Popeyes’ original chicken sandwich topped with Truff’s Spicy Mayo, which includes red jalapeno, mayo and black winter truffle. The mayonnaise is also available for purchase on digital channels for … [Read more...] about See if You’re ‘Truff Enough’ For Popeye’s Spicy New Sandwich
Panini America Signs New NIL Partnership With Volleyball Star Lexi Rodriguez
By Allison WatkinsonTLL ReporterPanini America has signed a new NIL licensing partnership with All-America volleyball player Lexi Rodriguez from the University of Nebraska.The new partnership with Rodriguez represents Panini’s first name, image, and likeness (NIL) partnership with a female collegiate athlete.Rodriguez will be featured in a line of limited-edition collectible … [Read more...] about Panini America Signs New NIL Partnership With Volleyball Star Lexi Rodriguez
Omens Studios Announces New Content For Its Leo the Wildlife Ranger Gaming App
By Allison WatkinsonTLL ReporterOmens Studios is expanding its Leo the Wildlife Ranger gaming app with new modules based on the 3D animated adventure series.“Leo the Wildlife Ranger has become a much-loved property with audiences all over the world, who are connecting with the characters in a range of different ways—including through broadcasting, the games app and our … [Read more...] about Omens Studios Announces New Content For Its Leo the Wildlife Ranger Gaming App
Wurlitzer and Sound Leisure Join in a Harmonious Jukebox Partnership
By Gary Symons TLL Editor in Chief Music fans who love the retro sound of vinyl records, may want to look at the ultimate in music nostalgia from Wurlitzer. The venerable music company has partnered with Sound Leisure to bring jukeboxes back in a move that combines the timeless design from one, with the advanced engineering of the other. “Our shared passion for … [Read more...] about Wurlitzer and Sound Leisure Join in a Harmonious Jukebox Partnership