By Gary Symons TLL Editor in Chief Hasbro and Marvel have come together to put some magic in the hands of fans through a new Magic: The Gathering card set. It's big news for Marvel fans who are also players of the immensely popular roleplaying game, although those players will have to wait until 2025. Marvel and Hasbro announced this week they are expanding their … [Read more...] about Character Licensing: Wizards of the Coast and Marvel Form a “Magic” Partnership
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Menz and Bulla Create ‘Frozen Version’ of Australia’s Classic Violet Crumble Chocolate Bar
TLL Staff The licensing agency Asembl has brought the classic Australian brands Menz Violet Crumble and Bulla together for a new ice cream product. Menz says the resulting Violet Crumble ice cream is not only “earth shatteringly delicious,” but is also a taste of Aussie nostalgia. “When we were looking for a partner to help bring this Violet Crumble product to life, … [Read more...] about Menz and Bulla Create ‘Frozen Version’ of Australia’s Classic Violet Crumble Chocolate Bar
Mattel Partners with ABRAMS, IDW for ‘Monster High’ Novels and Comics
By Gary Symons TLL Editor in Chief Mattel is launching a publishing program for its Monster High franchise with publishers ABRAMS and IDW. The Monster High publishing program will launch with two novels from ABRAMS and a comic book series by IDW, following years of demand from the brand’s dedicated fan base. Founded in 1949, ABRAMS was the first company in the … [Read more...] about Mattel Partners with ABRAMS, IDW for ‘Monster High’ Novels and Comics
Wondery Assembles A-List Talent For New Grinch Podcast
By Gary Symons TLL Editor in Chief He started out as a mean one, and ended up as one mean podcaster. The Amazon-owned podcast network Wondery has announced a partnership with Dr. Seuss Enterprises to launch a hilarious new podcast. Called ’Tis The Grinch Holiday Talk Show’, the original new podcast series features a selection of top drawer acting … [Read more...] about Wondery Assembles A-List Talent For New Grinch Podcast
Publishing: Curtis Jumps Off the Funny Pages And Into New Book
By Gary Symons TLL Editor in Chief The award-winning comic strip Curtis will be featured in a new book in a partnership between King Features and Drawn & Quarterly. The book will be a collected edition of favorite strips over the years from the classic syndicated comic by artist and writer Ray Billingsley. The new tome is a collaboration between King Features … [Read more...] about Publishing: Curtis Jumps Off the Funny Pages And Into New Book
Ready Player Me Unveils Licenseable ‘Premium Skins Catalog’ For Developers
Program Designed Lets Developers Tap Into the Growing Market For Online Avatars By Gary Symons TLL Editor in Chief The tech company Ready Player Me (RPM) is making a big move in the growing market for online avatars with a new licensing program. RPM says it's launching a 'Premium Skins Catalog', which will include content from major players like Warner Music Group, … [Read more...] about Ready Player Me Unveils Licenseable ‘Premium Skins Catalog’ For Developers
Metrostar Trumpets Four New Partners For Elmer the Patchwork Elephant
By Gary Symons TLL Editor in Chief In the run up to Elmer’s 35th anniversary in 2024, licensing agency Metrostar has announced four new partners for the popular children’s book character. Elmer the Patchwork Elephant (often shortened to Elmer) is a children's picture book series by the British author David McKee. The first Elmer book was published by Dobson Books in … [Read more...] about Metrostar Trumpets Four New Partners For Elmer the Patchwork Elephant
The Met Launches Home Decor Based on Art and Culture
Allison Symons TLL Reporter The Metropolitan Museum of Art has partnered with leading furniture company Eichholtz to launch The Met x Eichholtz home decor collection. The collaboration will include featuring furniture, home decor and lighting that draw inspiration from over 5,000 years of history and culture from around the globe. “Creating The Met x Eichholtz … [Read more...] about The Met Launches Home Decor Based on Art and Culture
Disney Celebrates Centennial With New TikTok Destination
By Gary Symons TLL Editor in Chief Disney is 100 years young, and is celebrating its centennial hanging out with the cool kids on TikTok. Starting Oct. 16, The Walt Disney Company unveiled a first-of-its-kind destination within TikTok that invites Disney fans to a unique interactive experience where stories, magic, and memories come together. "For more than 100 … [Read more...] about Disney Celebrates Centennial With New TikTok Destination
JCPenney Launching Mexican Cookery Set With Chef Jenny Martinez
By Gary Symons TLL Editor in Chief The retail chain JCPenney is offering a new collection of Mexican-inspired cookware developed in partnership with chef Jenny Martinez. The affordable new collection, called Mesa Mia is now available in JCPenney stores and online. “JCPenney is more than a department store for me,” Martinez said. “Growing up, my mom would always take us … [Read more...] about JCPenney Launching Mexican Cookery Set With Chef Jenny Martinez