KRAFT Mac & Cheese leads Van Leeuwen’s lineup of seven brand new flavors for winter. By Gary Symons TLL Editor in Chief Van Leeuwen Ice Cream is bringing back the frozen, cheesy goodness of its KRAFT Mac & Cheese ice cream this month in a deal brokered by the Kraft Heinz licensing agency Brand Central, LLC. The NYC-born brand is known for its … [Read more...] about Van Leeuwen’s KRAFT Mac & Cheese Ice Cream Returns to Stores
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Update: Angry Shareholders Vote to Restructure Hipgnosis Song Fund
By Gary Symons TLL Editor in Chief The future of Hipgnosis Songs fund is looking bleak, as 83.2% of shareholders voted to restructure the company. As well, investors rejected a proposal by the company's senior management, including CEO Merck Mercuridadis, to prop up its finances by selling off $440 million worth of its music catalog to a sister fund backed by … [Read more...] about Update: Angry Shareholders Vote to Restructure Hipgnosis Song Fund
Bokksu Unveils Advent Calendar Brimming With Licensed Japanese Treats
By Allison Watkinson TLL Reporter Bokksu has created a limited-edition advent calendar gift box for the holiday season called the Japan Wonderland Advent Calendar. Bokksu is a direct-to-consumer retail company that offers curated selections of traditional Japanese snacks, gifts, and home wares. The products that Bokksu offers are sourced through licensing partnerships … [Read more...] about Bokksu Unveils Advent Calendar Brimming With Licensed Japanese Treats
‘Arthur’ Creator Marc Brown Hops Into New Kids Series With CBC
By Allison Watkinson TLL Reporter Epic Story Media (ESM) and CBC Kids have confirmed a licensing agreement for the new preschool comedy series Hop. Created by Marc Brown, the Hop animated series follows group of friends that is led by an enthusiastic frog named Hop who has one leg that is shorter than the other. ESM has engaged the non-profit organization RespectAbility as … [Read more...] about ‘Arthur’ Creator Marc Brown Hops Into New Kids Series With CBC
Royal Horticultural Society Announces Major Deal With Haws Watering Cans
By Allison Watkinson TLL Reporter The Royal Horticultural Society (RHS) has signed a licensing agreement with Haws Watering Cans for a three-year promotional partnership. The long-term agreement will include new licensed products, consumer advice initiatives, and official product endorsements. Haws is a UK-based manufacturing company that offers a wide selection of indoor … [Read more...] about Royal Horticultural Society Announces Major Deal With Haws Watering Cans
Ranger Rick Returns in Landmark Collaboration With National Wildlife Federation
By Gary Symons TLL Editor in Chief National Wildlife Federation mascot Ranger Rick is back, with a new collection of apparel courtesy of The Landmark Project. The Landmark Project is working with the National Wildlife Federation to launch a sustainable collection of graphic tees, sweatshirts, headwear, and accessories that reintroduces a beloved childhood hero, Ranger … [Read more...] about Ranger Rick Returns in Landmark Collaboration With National Wildlife Federation
Video Gaming: Microsoft’s Wins Battle to Acquire Activision
By Gary Symons TLL Editor in Chief Microsoft has completed its $69 billion deal to acquire video gaming giant Activision Blizzard, after reaching an agreement with regulators in the UK. The months long battle to complete the controversial deal was finally won after Microsoft made concessions that the Competition and Markets Authority said were "game changing." The CMA, … [Read more...] about Video Gaming: Microsoft’s Wins Battle to Acquire Activision
Goodie Two Sleeves Partners With ‘Star’ Astrologer Walter Mercado on Apparel
By Gary Symons TLL Editor in Chief The quirky and innovative apparel company Goodie Two Sleeves is producing a new line inspired by the starry eyed astrologer Walter Mercado. Mercado, affectionately known by fans as the "Señor de las Estrellas," was renowned for his celestial insights and flamboyant fashion sense. For 30+ years, Mercado's television show enthralled … [Read more...] about Goodie Two Sleeves Partners With ‘Star’ Astrologer Walter Mercado on Apparel
ZAG and Riva Kids Launch Miraculous Fashion Range Across Middle East
By Allison WatkinsonTLL ReporterZAG has signed a partnership with Riva Fashion for a Miraculous-themed clothing and accessories collection that will be distributed throughout the Middle East. Initially founded in 1973, Riva Fashion is a family-owned clothing and accessories company that offers branded products for women, teenagers and kids. “Miraculous has become a beloved … [Read more...] about ZAG and Riva Kids Launch Miraculous Fashion Range Across Middle East
Krispy Kreme Gets Kreepy With Scooby Doo Donuts for Halloween
By Allison WatkinsonTLL ReporterKrispy Kreme and Warner Bros DGCP are celebrating Halloween with limited-edition licensed doughnut packs based on the Scooby-Doo franchise.“We’ve asked Scooby-Doo and his friends to solve The Case of the Disappearing Doughnuts because it seems like whenever we put out a dozen Krispy Kreme doughnuts, they vanish almost immediately,” said Krispy … [Read more...] about Krispy Kreme Gets Kreepy With Scooby Doo Donuts for Halloween