By Gary Symons TLL Editor in Chief The restaurant chain IHOP is partnering up with rock band Loverboy to launch its new value meals with a remix of the hit song 'Working for the Weekend'. The song will become part of the marketing promotion in which IHOP is "bringing the weekend to the weekday" by inviting guests to enjoy its new House Faves menu, Monday through … [Read more...] about IHOP is Working For The Weekend With Rock Band ‘Loverboy’
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Authentic Acquires Champion in Estimated $1.2 Billion Deal
By Gary Symons TLL Editor in Chief Authentic Brands Group has completed its second-largest acquisition, buying out the sportswear giant Champion from HanesBrands. ABG announced this week it has finalized the deal to acquire Champion, which generates close to $3 billion in annual revenue. Champion is a long-time leader in the sportswear segment, and is credited with … [Read more...] about Authentic Acquires Champion in Estimated $1.2 Billion Deal
Yu-Gi-Oh Celebrates the Holidays With Ugly Sweaters
By Gary Symons TLL Editor in Chief The Anime brand Yu-Gi-Oh is leaning into the ugly holiday sweater trend in a big way, in partnership with BoxLunch. The two companies are teaming up to launch an exclusive line of Yu-Gi-Oh apparel, which is now available in BoxLunch stores and at BoxLunch.com. The announcement was made today by Jennifer Coleman, Vice President of … [Read more...] about Yu-Gi-Oh Celebrates the Holidays With Ugly Sweaters
Fred Rogers Expands Theme Park Deal With Palace Entertainment
By Allison Watkinson TLL Reporter Fred Rogers Productions is getting into the theme park business in a big way, expanding its agreement with partner Palace Entertainment. Fred Rogers, named for the popular star who created the PBS hit Mr. Rogers' Neighborhood, has signed a multi-year licensing deal for six Palace Entertainment theme parks across the United States. This new … [Read more...] about Fred Rogers Expands Theme Park Deal With Palace Entertainment
Sanctuary Expanding Denim Collection in Collab With Li & Fung
By Gary Symons TLL Editor in Chief The fashion brand Sanctuary Clothing is expanding its denim collection, thanks to a deal with supply chain giant Li & Fung. Li & Fung Ltd. is among the world's largest manufacturers and supply chain solutions companies, serving primarily consumer brands and retailers. The Hong Kong-based company announced this week a licensing … [Read more...] about Sanctuary Expanding Denim Collection in Collab With Li & Fung
It’s Wall-to-Wall Scooby-Doo During ‘Scoobtober’
TLL Staff The spooky season is here, and Warner Bros. Discovery is pulling out all the stops for a Scooby-Doo promotion with new programming and licensed products. The month-long celebration is dedicated to Scooby-Doo and the Mystery Inc. Gang, and will also mark the 25th anniversary of the film Scooby Doo and the Witch's Ghost, and the characters the Hex … [Read more...] about It’s Wall-to-Wall Scooby-Doo During ‘Scoobtober’
A.1. and Epicurean Butter Launch Buttery Steakhouse Flavor Collaboration
By Allison Watkinson TLL Reporter The A.1. sauce brand has launched a licensing collaboration with Epicurean Butter for the production of a new dairy product called A.1. Steakhouse Butter. Founded in 2004 by Chef John Hubschman and his wife Janey Hubschaman, Epicurean Butter is a family-owned business that utilizes John’s 20 years of experience as an executive chef to develop … [Read more...] about A.1. and Epicurean Butter Launch Buttery Steakhouse Flavor Collaboration
Electronic Arts Using Team Data to Upgrade EA Sports FC 25
By Gary Symons TLL Editor in Chief Video game giant Electronic Arts is taking full advantage of its sports licensing agreements to bring new features to its signature game EA Sports FC 25. The new edition of the game includes several dramatic improvements to the football (or soccer, if you prefer) video game. One of them, called FC IQ, is literally an overhaul of the game's … [Read more...] about Electronic Arts Using Team Data to Upgrade EA Sports FC 25
Gordon Ramsay Co-Develops Pro Quality Appliances With THOR Kitchen
By Gary Symons TLL Editor in Chief THOR Kitchen and Gordon Ramsay have developed a line of pro-quality kitchen appliances for the home, that would be suitable for a Michelin-starred restaurant. THOR Kitchen is a global leader in high-performance kitchen appliances, with a mission to elevate home kitchens and empower home chefs to reach new culinary heights with … [Read more...] about Gordon Ramsay Co-Develops Pro Quality Appliances With THOR Kitchen
Cloudco Announces Wave of Partnerships and Promotions
By Allison Watkinson TLL Reporter Cloudco Entertainment has secured new agency partnerships and retail deals throughout the EMEA as part of its global expansion of the Care Bears brand. The newly announced licensing agents will be responsible for expanding the Care Bears brand to additional retail markets and consumer demographics across their respective territories. These … [Read more...] about Cloudco Announces Wave of Partnerships and Promotions