By Gary Symons TLL Editor in Chief The brand licensing agency The Point.1888 was founded in 2014, just one decade ago, but there’s a good argument to be made that it has the longest history in the entire industry. In fact, the numerals ‘1888’ refer to that history, as the original company was founded that year in the outskirts of London. “My great great grandfather … [Read more...] about Getting to The Point.1888: The Will Stewart Interview
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China’s Popular ViViCat Series Going Global
By Gary Symons TLL Editor in Chief Chances are you've never heard of ViViCat, so it might surprise you the short-form series The Daily Life of ViViCat reached 55 million viewers in its first season, with 3 billion views. Airing as the number three show on China's Tencent Video streaming service, ViViCat has been a breakout hit for the Chinese studio Beijing Miaow's House … [Read more...] about China’s Popular ViViCat Series Going Global
Licensing Roundup: Crayola Circus, Dora Podcast, New Nautica, and More
Crayola Experience Unwraps 'A Magical Circus Adventure' for Christmas This December, Crayola Experience in Orlando is set to dazzle visitors with A Magical Circus Adventure, a special weekend event in collaboration with POMP SNOW & CIRQUEumstance. The event, part of the annual Colorful Christmas celebration, promises a vibrant blend of creativity and festive fun … [Read more...] about Licensing Roundup: Crayola Circus, Dora Podcast, New Nautica, and More
Who’s News: Mattel Appoints Mara Verzé as Head of UK Consumer Products
TLL Staff Mattel Inc. has announced the appointment of Mara Verzé as the new Head of UK Consumer Products. Verzé brings a wealth of experience from her previous role at Authentic Brands Group, where she managed renowned brands such as Nautica, Nine West, and Forever 21 across the EMEA and India regions. Ruth Henriquez, Senior Director Licensing, Publishing, and … [Read more...] about Who’s News: Mattel Appoints Mara Verzé as Head of UK Consumer Products
Oasis Rocks Licensing With Global Merchandising Services
By Gary Symons TLL Editor in Chief When Oasis kicks off its 2025 World Tour, its 'backup band' for licensing will be Global Merchandising Services. The award-winning merchandising company specializes in the music, celebrity and lifestyle categories. As the new global licensing agent for Oasis, Global will be charged with developing consumer product programs for retail, … [Read more...] about Oasis Rocks Licensing With Global Merchandising Services
Minecraft Continues Global Expansion Ahead of BLE 2024
By Allison Watkinson TLL Reporter Minecraft has announced an extensive slate of licensing partners, retail collaborations and entertainment offerings ahead of the BLE 2024 Expo. The expansion of Minecraft's consumer products business has focused on reaching new categories, growing its retail relationships in the United States and extending the brand's international business … [Read more...] about Minecraft Continues Global Expansion Ahead of BLE 2024
Chupa Chups’ Chillin’ Out With 6IXTY8IGHT Loungewear
By Gary Symons TLL Editor in Chief The confectionery brand Chupa Chups has just released an exclusive collection in collaboration with 6IXTY8IGHT, a leading women's fashion brand in Asia. The youthful and feminine collection combines Chupa Chups’ playful spirit with 6IXTY8IGHT’s stylish designs, in a range of apparel from lingerie to casual wear. "Featuring 10 … [Read more...] about Chupa Chups’ Chillin’ Out With 6IXTY8IGHT Loungewear
Kona Ice Serves Up Some Cool Licensing with Brandgenuity
America's Top Shaved Ice Franchise Moving Into Food, Toy and Lifestyle Categories TLL Staff The shaved ice brand Kona Ice is moving into licensing, partnering with top agency Brandgenuity. The new partners say that despite summer coming to an end, the mobile food franchise's licensing activities are just starting to heat up. Kona Ice is the largest mobile food … [Read more...] about Kona Ice Serves Up Some Cool Licensing with Brandgenuity
How Tycoon Became the Leader in Latin American Licensing
By Gary Symons TLL Editor in Chief This month in the Global Guide to Licensing Agencies we’re featuring Tycoon, the largest agency in Latin America, with offices throughout the region. Tycoon was founded by brothers Elias and Alberto Fasja-Cohen in 1990, at a time when the licensing industry was virtually unknown in their home country of Mexico. The two brothers are true … [Read more...] about How Tycoon Became the Leader in Latin American Licensing
Spin Master Selects WildBrain CPLG to Represent Vida the Vet
By Allison Watkinson TLL Reporter Spin Master has named WildBrain CPLG as the new licensing representative for its Vida the Vet, Rubik’s and Tech Deck brands. Vida the Vet is an animated preschool franchise that follows a young girl named Vida as she helps treat the injuries and illnesses of cute woodland creatures like foxes, tigers and turtles. "Vida the Vet is a fantastic … [Read more...] about Spin Master Selects WildBrain CPLG to Represent Vida the Vet