By Gary Symons TLL Editor in Chief The global fashion house Perry Ellis just launched a new Rafaella line with an apparel collection for women called ELLA. The launch of ELLA/Rafaella is a more modern and trend-focused collection designed for work and play, offering a wide assortment of designs meant for the weekday and the weekend. The ELLA collection will … [Read more...] about Perry Ellis Launches New ELLA/Rafaella Collection of Women’s Apparel
Worldwide
JCB Signs Long-Term Licensing Partnership With Monster Jam Sports Brand
By Allison Watkinson TLL Reporter JCB has secured a multi-year licensing partnership with Monster Jam as the motorsports brands' official heavy equipment partner.Monster Jam is a live sports brand that is operated by Feld Entertainment's arena and stadium event division Feld Motor Sports. Monster Jam events typically include racing, two-wheel trick, and freestyle monster truck … [Read more...] about JCB Signs Long-Term Licensing Partnership With Monster Jam Sports Brand
Moonbug and Spin Master Enter Strategic Global Partnership
By Allison Watkinson TLL Reporter Moonbug Entertainment and Spin Master have entered a strategic global licensing partnership for children's content, products and experiences. The agreement intends to expand the intellectual properties of both companies across a mix of branded products, media content, and licensing … [Read more...] about Moonbug and Spin Master Enter Strategic Global Partnership
Who’s News: Wildbrain Restructures Company With New Executive Appointments
By Allison Watkinson TLL Reporter WildBrain has announced changes to its executive team to align with the company's new business strategy and structure.The company says its new business structure will consolidate many aspects of Wildbrain's operations into three distinct divisions. These divisions include content creation, audience engagement and global licensing.The new … [Read more...] about Who’s News: Wildbrain Restructures Company With New Executive Appointments
Authentic Names Cole Hauser as Marketing Ambassador for Frye and Lucky Brand
By Allison Watkinson TLL Reporter Authentic Brands Group has appointed the American actor Cole Hauser as its newest ambassador for the Frye Company and Lucky Brand.“We are thrilled to welcome Cole Hauser to the Authentic family," said Authentic SVP, Stefani Fleurant. “Cole’s authenticity and timeless appeal align perfectly with the values of these brands. We believe that as the … [Read more...] about Authentic Names Cole Hauser as Marketing Ambassador for Frye and Lucky Brand
Who’s News: UFC Promotes Meghan Mernin to VP of Licensing
By Allison Watkinson TLL Reporter UFC is promoting Meghan Mernin to the position of VP of licensing for global consumer products.Since Mernin initially joined UFC in 2021, she has worked to drive new business for the MMA organization and establish a specialized licensing program for the company's niche market.Mernin has also been responsible for securing and directing UFC’s … [Read more...] about Who’s News: UFC Promotes Meghan Mernin to VP of Licensing
In Memoriam: Global Toy Industry Mourns Passing of Richard Gottlieb
Editor's Note, from Gary Symons, editor at The Licensing Letter. It is with sadness that we at TLL heard the news of our friend and colleague Richard Gottlieb passing away. The CEO at Global Toy Experts and Global Toy News was among the very first people to call me when I started working at The Licensing Letter. Richard was incredibly knowledgeable about the industry, so … [Read more...] about In Memoriam: Global Toy Industry Mourns Passing of Richard Gottlieb
Netflix Signs Long-Term Licensing Deal With Fanattik
By Allison WatkinsonTLL ReporterFanattik has secured a multi-year agreement with the Netflix streaming platform for licensed merchandise based on popular Netflix series.Licensed products featuring the Netflix Original series Stranger Things, The Witcher and One Piece will be distributed to retailers in the UK, Europe and internationally beginning in Q2 2024.“Both Fanattik and … [Read more...] about Netflix Signs Long-Term Licensing Deal With Fanattik
Licensing Briefs: Paw Patrol, Guy Fieri, Netflix Collectibles and Jumanji Video Game
Players Return To the World of Jumanji in New Video Game Outright Games has just launched Jumanji: Wild Adventures, a new action-adventure game set in the world of the Jumanji films. Players will return to the jungle to recover The Jewel of Jumanji in a sequel to Outright Games’ 2019 video game, Jumanji: The Video Game. This new outing features an expansive world … [Read more...] about Licensing Briefs: Paw Patrol, Guy Fieri, Netflix Collectibles and Jumanji Video Game
Kole Imports Creates Market for Your Excess Products
By Gary Symons TLL Editor in Chief Most of the time, The Licensing Letter writes about the licensing deals that go well and succeed. But, what happens when a product doesn’t succeed, and your company or client ends up with thousands of consumer products that can’t be sold through your retail network? That’s where Kole Imports comes in, as a company that buys up excess … [Read more...] about Kole Imports Creates Market for Your Excess Products