By Allison Watkinson TLL Reporter Authentic Brands Group has appointed the American actor Cole Hauser as its newest ambassador for the Frye Company and Lucky Brand.“We are thrilled to welcome Cole Hauser to the Authentic family," said Authentic SVP, Stefani Fleurant. “Cole’s authenticity and timeless appeal align perfectly with the values of these brands. We believe that as the … [Read more...] about Authentic Names Cole Hauser as Marketing Ambassador for Frye and Lucky Brand
Worldwide
Who’s News: UFC Promotes Meghan Mernin to VP of Licensing
By Allison Watkinson TLL Reporter UFC is promoting Meghan Mernin to the position of VP of licensing for global consumer products.Since Mernin initially joined UFC in 2021, she has worked to drive new business for the MMA organization and establish a specialized licensing program for the company's niche market.Mernin has also been responsible for securing and directing UFC’s … [Read more...] about Who’s News: UFC Promotes Meghan Mernin to VP of Licensing
In Memoriam: Global Toy Industry Mourns Passing of Richard Gottlieb
Editor's Note, from Gary Symons, editor at The Licensing Letter. It is with sadness that we at TLL heard the news of our friend and colleague Richard Gottlieb passing away. The CEO at Global Toy Experts and Global Toy News was among the very first people to call me when I started working at The Licensing Letter. Richard was incredibly knowledgeable about the industry, so … [Read more...] about In Memoriam: Global Toy Industry Mourns Passing of Richard Gottlieb
Netflix Signs Long-Term Licensing Deal With Fanattik
By Allison WatkinsonTLL ReporterFanattik has secured a multi-year agreement with the Netflix streaming platform for licensed merchandise based on popular Netflix series.Licensed products featuring the Netflix Original series Stranger Things, The Witcher and One Piece will be distributed to retailers in the UK, Europe and internationally beginning in Q2 2024.“Both Fanattik and … [Read more...] about Netflix Signs Long-Term Licensing Deal With Fanattik
Licensing Briefs: Paw Patrol, Guy Fieri, Netflix Collectibles and Jumanji Video Game
Players Return To the World of Jumanji in New Video Game Outright Games has just launched Jumanji: Wild Adventures, a new action-adventure game set in the world of the Jumanji films. Players will return to the jungle to recover The Jewel of Jumanji in a sequel to Outright Games’ 2019 video game, Jumanji: The Video Game. This new outing features an expansive world … [Read more...] about Licensing Briefs: Paw Patrol, Guy Fieri, Netflix Collectibles and Jumanji Video Game
Kole Imports Creates Market for Your Excess Products
By Gary Symons TLL Editor in Chief Most of the time, The Licensing Letter writes about the licensing deals that go well and succeed. But, what happens when a product doesn’t succeed, and your company or client ends up with thousands of consumer products that can’t be sold through your retail network? That’s where Kole Imports comes in, as a company that buys up excess … [Read more...] about Kole Imports Creates Market for Your Excess Products
Who’s News: Former Quantum Creative CEO Takes Key Role at Original X Productions
By Gary Symons TLL Editor in Chief Former Quantum Creative Studios CEO Kelly Easterling is taking on a key role at location based entertainment company Original X Productions. Original X Productions (OGX) announced it has appointed Easterling as Vice President of Production and Operations. Easterling's responsibilities will be to spearhead production design and operations … [Read more...] about Who’s News: Former Quantum Creative CEO Takes Key Role at Original X Productions
Devsisters Announces Release Dates For CookieRun Web-Series
By Allison WatkinsonTLL ReporterDevsisters is soon releasing a web series called Last Cookie Standing, based on its CookieRun: Kingdom mobile game.Devsisters is an international gaming company that is best-known for its flagship mobile game franchise CookieRun. Based in South Korea, Devsisters currently has offices in Japan, Taiwan, Germany, and the U.S.“Last Cookie Standing is … [Read more...] about Devsisters Announces Release Dates For CookieRun Web-Series
Buzzing Bee Media Expands its Bixbee Brand with Animated Series
By Allison WatkinsonTLL ReporterBuzzing Bee Media and Bixbee are launching a new animated childrens' series called Bixbee and The Beekeepers with the Lunchbox Labs studio. “At Bixbee, we understand that imagination is the foundation of achievement and creation, and we are committed to inspiring the new generation to develop ways of integrating technology and Earth in symbiotic … [Read more...] about Buzzing Bee Media Expands its Bixbee Brand with Animated Series
Omens Studios Announces New Content For Its Leo the Wildlife Ranger Gaming App
By Allison WatkinsonTLL ReporterOmens Studios is expanding its Leo the Wildlife Ranger gaming app with new modules based on the 3D animated adventure series.“Leo the Wildlife Ranger has become a much-loved property with audiences all over the world, who are connecting with the characters in a range of different ways—including through broadcasting, the games app and our … [Read more...] about Omens Studios Announces New Content For Its Leo the Wildlife Ranger Gaming App