TLL Staff AMGI Studios has announced its marquee video game title My Pet Hooligan has debuted on the Epic Games Store platform. My Pet Hooligan is a gaming and collectibles brand being built to become a global franchise, led by Hooli, a loud and rambunctious rabbit, in tandem with his partner in crime, Crystal Bun. My Pet Hooligan produces games, content, merch and … [Read more...] about My Pet Hooligan IP Debuts Globally on Epic Games
Worldwide
Feature: Is BIP Marketplace the Future of Licensing?
By Gary Symons TLL Editor in Chief The online licensing marketplace BIP could well be showing us the future of licensing, with more than 50 licensing deals logged to date. BIP is an online platform that helps licensors and licensees find each other, acting essentially as a matchmaker for the industry. The BIP licensing hub also features several tools that help in the deal … [Read more...] about Feature: Is BIP Marketplace the Future of Licensing?
Must Read: Why Gap Hired ex-Mattel Exec As Its New CEO
By Gary Symons TLL Editor in Chief The apparel giant Gap Inc. has hired Mattel president and COO Richard Dickson as its new CEO, starting August 22. Gap is the largest specialty apparel company in the U.S., with a portfolio that includes Old Navy, Gap, Banana Republic and Athleta. However, like many other fashion companies, Gap suffered through the COVID-19 … [Read more...] about Must Read: Why Gap Hired ex-Mattel Exec As Its New CEO
EA SPORTS Scores Goal For Gender Equality By Adding Women’s Football
By Allison Watkinson TLL Reporter Electonic Arts is expanding the role of women's football in its upcoming video game, EA SPORTS FC 24. The most noteworthy new expansion is the addition of professional women's football players to the game's Ultimate Team mode. This will allow EA SPORTS FC 24 players to build squads featuring both male and female football stars from … [Read more...] about EA SPORTS Scores Goal For Gender Equality By Adding Women’s Football
Gamegenic to Produce Game Accessories for Star Wars: Unlimited
By Allison Watkinson TLL Reporter Gamegenic has partnered with Fantasy Flight Games and Lucasfilm on a game accessories line for the upcoming Star Wars: Unlimited trading card game. “We are thrilled to be working with the exceptionally creative team at Gamegenic for the accessories of our upcoming Star Wars: Unlimited game,” said Fantasy Flight Games head, Chris Gerber. … [Read more...] about Gamegenic to Produce Game Accessories for Star Wars: Unlimited
Piñata Smashlings Move to the Metaverse With Supersocial
By Gary Symons TLL Editor in Chief Toikido has created a metaverse game for its hit toy line Piñata Smashlings with the help of developer Supersocial. Called the Piñataverse, the new multiplayer game offers players a unique social experience as they explore, capture, and train the magical pet-like Smashlings. Toikido says the idea was to create a first of its kind … [Read more...] about Piñata Smashlings Move to the Metaverse With Supersocial
Opinion: Box Office is Back, But Blockbusters Are Not
By Gary Symons TLL Editor in Chief This has been the year of the Big Flop, as multiple Hollywood 'tentpole' blockbusters have failed to break even at the box office. That's led some—including yours truly—to fear the end of the cinema experience is near, but there's another explanation that actually makes more sense. When you actually look at the data for overall box office … [Read more...] about Opinion: Box Office is Back, But Blockbusters Are Not
Yu-Gi-Oh Racking Up Licensing Agreements for Anniversary
By Allison Watkinson TLL Reporter The popular Yu-Gi-Oh! trading card franchise has commemorated its 25th Anniversary celebration with four new licensing agreements. Brand owner Konami Cross Media says the deals will bring an array of exclusive licensed products to market in honor of the milestone, ranging from apparel, back-to-school accessories, streetwear, and metallic … [Read more...] about Yu-Gi-Oh Racking Up Licensing Agreements for Anniversary
Matchday Launches New Game For FIFA Women’s World Cup
The game developer Matchday has unveiled a trivia and match prediction game, licensed by FIFA Women's World Cup. The game is among the new video game licenses issued by FIFA, the world football association, after its controversial breakup with long-time partners EA Sports. The new game arrives with the FIFA Women’s World Cup Australia & New Zealand 2023, which is … [Read more...] about Matchday Launches New Game For FIFA Women’s World Cup
Red Sonja Marks 50th Anniversary With CP Licensing Program
She doesn't look a day over 30, but the comic character Red Sonja is celebrating 50 years of sword-swinging action this year. To celebrate the big anniversary, Red Sonja, LLC has signed a new collection of merchandise licensing partners. The company says Red Sonja's partners plan to surprise fans with innovative products "that capture the spirit, adventure and imagination … [Read more...] about Red Sonja Marks 50th Anniversary With CP Licensing Program