Trends at the Speed of Lightning: Brand Central and The Licensing Letter (TLL) Partner for New Trend Service The award-winning licensing agency Brand Central, and its trend intelligence division, Brand Central Insights, has come together with leading licensing publication The Licensing Letter for a new trend offering called the Lightning Report. Arriving as a monthly … [Read more...] about Catch the Hottest Licensing Trends With The Lightning Report
Worldwide
Corus Entertainment’s Waterside Studios Begins Production on Geek Girl TV Series
By Allison WatkinsonTLL ReporterCorus Entertainment’s Waterside Studios has started production on a TV series based on the Geek Girl novel franchise by Holly Smales.Waterside Studios is a Corus-owned IP and production venture that specializes in scripted media content.“As Corus continues to build a content powerhouse, Geek Girl brings together Corus’ incredible collection of … [Read more...] about Corus Entertainment’s Waterside Studios Begins Production on Geek Girl TV Series
Rubies II Partners With Warner Bros. For Flashy Superhero Costumes
By Allison WatkinsonTLL ReporterRubies II is releasing an officially licensed costume collection for DC and Warner Bros. new superhero movie, The Flash. The licensing deal with Rubies II was secured by Warner Bros. Discovery Global Consumer Products (WBDGCP) on behalf of its parent company Warner Bros. Discovery and its subsidiary DC Comics.Rubies II is a global company that … [Read more...] about Rubies II Partners With Warner Bros. For Flashy Superhero Costumes
Playmates Toys Releases Ninja Turtle Line Ahead of Summer Blockbuster
Playmates Toys has launched a new line of action figures inspired by the summer movie "Teenage Mutant Ninja Turtles: Mutant Mayhem." The authentically designed and intricately detailed classic mutants and villains, as depicted in the film, will be available for purchase starting June 25, 2023. The new collection features the following characters with their corresponding … [Read more...] about Playmates Toys Releases Ninja Turtle Line Ahead of Summer Blockbuster
Celebrate Rainbow Brite’s Birthday With Earthbound Brands at Licensing Expo!
Rainbow Brite is brighter than ever! With the growing demand for nostalgic properties, Rainbow Brite is making a statement for her 40th birthday by expanding her consumer products licensing program. Celebrate her birthday at the Licensing Expo Opening Night Party on Tuesday June 13th. For all licensing opportunities, contact Jacob Cohen at Earthbound Brands … [Read more...] about Celebrate Rainbow Brite’s Birthday With Earthbound Brands at Licensing Expo!
Genius Brands Launches Global Licensing Program for Bee and Puppycat
By Allison WatkinsonTLL ReporterGenius Brands International has launched a global consumer products’ program for the Bee and PuppyCat franchise. The Bee and Puppycat program includes new licensing and retail partners across several consumer product categories.Kicking off the retail launch, the specialty retailer Hot Topic recently debuted a collection of Bee and Puppycat … [Read more...] about Genius Brands Launches Global Licensing Program for Bee and Puppycat
Elemis Releases Skincare Collection As One of First Queen Charlotte Licensees
By Gary Symons TLL Editor in Chief Talk about a royal reception! The skincare company Elemis has become one of the first companies to gain a licensing deal from the hit Netflix spinoff Queen Charlotte: A Bridgerton Story. The collaboration has resulted in an exclusive collection based on the show, produced by Netflix and Shondaland. Elemis says "the collaboration … [Read more...] about Elemis Releases Skincare Collection As One of First Queen Charlotte Licensees
Amazon Rolls Out Shocking eCommerce Tech Inside Video Games and TV Shows
Amazon Meeting Shoppers Where They Are, With Products They Already Want By Gary Symons TLL Editor in Chief Amazon has launched two new technologies, allowing shoppers to buy products directly from video games and TV shows. In doing so, the online retail giant is creating a vast array of new, direct-to-consumer licensing opportunities ... but it may also be threatening other … [Read more...] about Amazon Rolls Out Shocking eCommerce Tech Inside Video Games and TV Shows
Nelvana Partners With Polygon Pictures For Japanese Childrens’ Content
By Allison WatkinsonTLL ReporterCorus Entertainment’s Nelvana studio has entered a development deal with Polygon Pictures to deliver Japanese animated childrens' content. Founded in 1983, Polygon Pictures is a Japan-based digital animation studio that produces high-quality entertainment content. The new development collaboration leverages Polygon’s reputation in the Japanese … [Read more...] about Nelvana Partners With Polygon Pictures For Japanese Childrens’ Content
Sesame Workshop Commits to Kids’ Emotional Well-being with Multi-Year Initiative
By Allison WatkinsonTLL ReporterSesame Workshop has launched a multi-year initiative to promote emotional well-being for young children and their families. The Workshop is providing a range of licensed multi-platform activities and content for the new mental health initiative. Sesame Workshop launched the first new content for the initiative on May 3 for Mental Health Awareness … [Read more...] about Sesame Workshop Commits to Kids’ Emotional Well-being with Multi-Year Initiative