The Licensing Letter

Worldwide

Crunchyroll Launches Cleverly Named ‘Ani-May’ Celebrations

By Allison Watkinson TLL Reporter Crunchyroll is launching a long-term anime-focused celebration called Ani-May with global retail and digital licensing partnerships. The partnerships will include a variety of consumer products collections, digital activations, and in-store promotions based on licensed anime series. The licensed consumer products will include apparel, … [Read more...] about Crunchyroll Launches Cleverly Named ‘Ani-May’ Celebrations

Pop Up Your Own Cafe With Helinox x Café Kitsuné Collection

By Allison Watkinson TLL Reporter Helinox and Café Kitsuné have partnered to create a co-branded collection of portable café furniture. Helinox is a modern design company that specializes in lightweight, portable furniture and accessories. The new collection uses Helinox’s Café Chair One and Café Table design which are enhanced with customized Café Kitsuné details. … [Read more...] about Pop Up Your Own Cafe With Helinox x Café Kitsuné Collection

Authentic Brands and Global Citizen Launch Take Action Campaign

By Allison Watkinson TLL Reporter Authentic Brands Group and Global Citizen have launched their co-branded Take Action campaign to raise awareness for global poverty. The co-branded four-year Take Action partnership between Authentic Brands and Global Citizen was initially announced earlier this year. The charitable initiative will appear across a series of co-branded … [Read more...] about Authentic Brands and Global Citizen Launch Take Action Campaign

Who’s News: Qobuz Deputy CEO Named “Power Player” by Billboard

By Allison Watkinson TLL Reporter Georges Fornay, the deputy CEO of the music platform Qobuz, has been added to Billboard’s 2023 International Power Players List. Founded in 2007, Qobuz is a France-based music streaming and download platform. The Quobay platform is currently available in 26 countries across the globe and features a catalog of over 100 million … [Read more...] about Who’s News: Qobuz Deputy CEO Named “Power Player” by Billboard

Winners Named in Rube Goldberg’s Lunchables Contest

By Allison Watkinson TLL Reporter The Rube Goldberg Institute and Lunchables have crowned the top 10 winners for the 2023 Rube Goldberg Machine x Lunchables Contest. The official 2023 task challenged 140 teams to engineer imaginative and convoluted machines that can assemble a Kraft Heinz Lunchable product. Thousands of kids and teens from around the world participated in … [Read more...] about Winners Named in Rube Goldberg’s Lunchables Contest

Expo: Finalists Announced for Licensing Excellence Awards

By Allison Watkinson TLL Reporter Licensing International has officially announced its full list of finalists for the upcoming 2023 Excellence Awards. This year’s Excellence Awards features 201 finalists in 30 categories. The finalists were chosen from more than 850 submissions which were reviewed by a panel of 200 judges from 20 countries across the globe. Several … [Read more...] about Expo: Finalists Announced for Licensing Excellence Awards

Apparel: Authentic and Versa Partner on Geoffrey Beene Collection

By Allison Watkinson TLL Reporter Authentic Brands and Versa Group have partnered on a collection of licensed dress shirts inspired by the fashion designer Geoffrey Beene. “We are thrilled to announce our newest partnership for Geoffrey Beene,” said Authentic Brands VP, Scott Orenstein. “Authentic’s partnership with Versa Group will build upon Geoffrey Beene’s deep … [Read more...] about Apparel: Authentic and Versa Partner on Geoffrey Beene Collection

Falcon’s Beyond Releases First Mobile Game for Katmandu

By Allison Watkinson TLL Reporter In partnership with Epic Story Interactive, Falcon’s Beyond has released its first mobile game based on the company's Katmandu entertainment franchise. The new mobile game, Katmandu: EtherMerge, is designed to extend the storyline of the broader Katmandu franchise. It is a free-to-play, merge-based puzzle game that includes licensed … [Read more...] about Falcon’s Beyond Releases First Mobile Game for Katmandu

Hyperkin to Release Gaming Hardware Based on ZAG’s Miraculous

By Allison Watkinson TLL Reporter ZAG and Hyperkin are partnering on game controllers and accessories for the hit franchise Miraculous – Tales of Ladybug and Cat Noir. Miraculous is the first-ever license for Hyperkin in the character IP sector, with products scheduled for a summer 2023 launch. “Hyperkin is extremely excited to partner with ZAG and the global … [Read more...] about Hyperkin to Release Gaming Hardware Based on ZAG’s Miraculous