The Licensing Letter

Worldwide

Licensing Survey: We Want to Hear From You For 2023 Licensing Survey

By Gary Symons TLL Editor in Chief The Licensing Letter is launching its annual survey of the licensing industry, and we want to hear from you! So much so, that we're increasing the available rewards for those licensing pros who take the time and trouble to fill out the annual survey. We know your time is valuable, so this year, anyone who fills out the survey and … [Read more...] about Licensing Survey: We Want to Hear From You For 2023 Licensing Survey

Brand Value: Research Firm Names the World’s Top Toy Brands

By Gary Symons TLL Editor in Chief LEGO remains the world's most valuable toy brand, but Hasbro's Magic: The Gathering is the fastest growing franchise. That's according to the latest report from the brand valuation research firm Brand Finance, which issued its annual report this week. Brand Finance evaluates the strength of brands and quantifies their financial value to … [Read more...] about Brand Value: Research Firm Names the World’s Top Toy Brands

Shaky Recovery Continues for Global Box Office Revenues

By Gary Symons TLL Editor in Chief Global cinema box office revenues have bounced back by 27% over 2021, but the $26 billion tally is still far short of pre-pandemic levels. Gower Street Analytics released its final estimate for global box office returns, up to Dec. 31, 2022. The result of $25.9 billion is not only a major drop from pre-pandemic revenues, but also … [Read more...] about Shaky Recovery Continues for Global Box Office Revenues

Authentic Brands Working With Global Citizen to End Extreme Poverty

By Gary Symons TLL Editor in Chief The global brands company Authentic Brands has committed to help Global Citizen's mission to End Extreme Poverty NOW. Global Citizen is the world’s largest international advocacy organization, while Authentic Brands Group is a global brand development, marketing, entertainment, and digital platform. Authentic is also the owner of many of … [Read more...] about Authentic Brands Working With Global Citizen to End Extreme Poverty

Avatar: Way of Water Blows Through $2 Billion Mark in Global Box Office

By Gary Symons TLL Editor in Chief The James Cameron hit sequel Avatar: Way of Water has become the sixth film in history to earn more than $2 billion. Avatar: The Way of Water is continuing its march through the upper reaches of the all-time takings charts as it becomes the sixth film to break the $2bn mark in worldwide box-office receipts. The returns are great news for … [Read more...] about Avatar: Way of Water Blows Through $2 Billion Mark in Global Box Office

LEGO Hires New Staff To Lead Its $1 Billion Metaverse Venture

By Gary Symons TLL Editor in Chief LEGO, the world's leading toy brand, has hired three new staff members to help lead its $1 billion foray into the metaverse. According to the LEGO-obsessed publications Jay's Brick Blog and Brick Fanatics LEGO has posted job openings for three new positions in its new GAME division, which is an acronym for Game, Activations & … [Read more...] about LEGO Hires New Staff To Lead Its $1 Billion Metaverse Venture

Roku’s New TVs Could Be A Risky Licensing Move

By Allison Watkinson TLL Reporter The streaming device company Roku is planning to release its first line of Smart TVs that are both designed and manufactured by the company itself. The announcement of the new Roku Smart TV product lines was made during the 2023 Consumer Electronics Show in Las Vegas. Prior to this announcement, the tech company had only offered … [Read more...] about Roku’s New TVs Could Be A Risky Licensing Move

Mattel Unveils All New Line for Disney Princess and Frozen

By Gary Symons TLL Editor in Chief Toymaker Mattel has revealed its new line up for its licensed Disney Princess and Disney Frozen lines. The Disney dolls line is among the most popular in the world, as it celebrates the adventures of Disney 'Princess' films and particularly Disney Frozen. The Mattel dolls are known for their attention to detail, allowing fans to bring … [Read more...] about Mattel Unveils All New Line for Disney Princess and Frozen

Warner Bros. Discovery Announces Major Restructuring of CP Leadership Team

By Gary Symons TLL Editor in Chief Warner Bros. Discovery has unveiled a seismic shift in the management of its massive consumer products business. Warner, as one of the world's largest and most successful studios, runs CP operations globally, and this week announced changes to reflect that reality. Among the major changes, Warner announced: Canada and the U.S. are … [Read more...] about Warner Bros. Discovery Announces Major Restructuring of CP Leadership Team