WildBrain CPLG is celebrating their appointment as the agency for Peanuts Worldwide in Asia, as the brand hits $2.5 billion in CP sales. “As an owner of the brand and the producer of all-new Peanuts content under our long-term arrangement with Apple TV+, and now as the consumer products agency for Peanuts in more than 50 countries worldwide, our global organization is uniquely … [Read more...] about Peanuts Appoints Wildbrain For CP Licensing in Asia-Pacific
Worldwide
Amazon Marks Prime Day With Dream House in London
Ecommerce giant Amazon is launching the Prime Day Dream House in London July 6, with a slate of entertainment to mark Prime Day. Prime Day has become a cultural and retail phenomenon, rivalling Black Friday and Christmas as one of the big shopping events of the year. Amazon’s annual Prime Day event takes place on July 12 and 13 this year, and offers millions of deals globally … [Read more...] about Amazon Marks Prime Day With Dream House in London
British Comic Beano Celebrates 85 Years With New Campaign
The world's longest running weekly comic, Beano, will celebrate its 85th anniversary next year with a national licensing campaign by Rocket. Beano first hit print in 1938, before the Second World War, and became one of the most popular British brands of all time. Country Life even put it on the list of top British brands with The Beatles and James Bond. “Beano is part of the … [Read more...] about British Comic Beano Celebrates 85 Years With New Campaign
Food & Beverage: Hut Group Launches Collection with UK Confectioner Swizzels
The Hut Group, the renowned direct-to-consumer platform, has launched a collection with Swizzels Matlow for their portfolio of brands. Brokered by Blonde Sheep Licensing, the license includes multiple products including apparel, homewares, gift, and much more, and first launched in February with ranges on www.IWOOT.com, www.zavvi.com and www.veryneko.com sites. Swizzels is … [Read more...] about Food & Beverage: Hut Group Launches Collection with UK Confectioner Swizzels
Sports Licensing: Superclub and Bundesliga Launch New Board Game
Superclub, the football manager board game, today announced it has partnered with Bundesliga to launch a new official licensed expansion pack for the German football league. The deal was brokered by licensing agency IMG on behalf of Bundesliga International, a subsidiary of the DFL Deutsche Fußball Liga (German Football League). Set to launch in October 2022, the … [Read more...] about Sports Licensing: Superclub and Bundesliga Launch New Board Game
Who’s News: Anish Mehta Leaves Cosmos-Maya to Launch New Venture
Anish Mehta, who built Cosmos-Maya into an animation juggernaut, is leaving the company to launch a new business venture. Following a 10-year stint building Cosmos-Maya—India’s most successful animation studio—from a 30-member team to a 1200+ strong animation powerhouse, Anish Mehta has decided to move on from his role as CEO. Under Mehta's leadership, the studio has grown … [Read more...] about Who’s News: Anish Mehta Leaves Cosmos-Maya to Launch New Venture
Experiential Licensing: Spy Ninjas, Hey Duggee Go From Screen to Live Stage
By Gary Symons TLL Editor in Chief Two hit shows are going on live tours, as location-based entertainment deals take off in the world of licensing. Last week The Licensing Letter reported on the new Sesame Street: The Musical that is hitting the stage in an off-Broadway production. This week we can report two new live shows are being produced based on Spy Ninjas and Hey … [Read more...] about Experiential Licensing: Spy Ninjas, Hey Duggee Go From Screen to Live Stage
Experiential Licensing: Spy Ninjas, Hey Duggee Go From Screen to Live Stage
By Gary Symons TLL Editor in Chief Two hit shows are going on live tours, as location-based entertainment deals take off in the world of licensing. Last week The Licensing Letter reported on the new Sesame Street: The Musical that is hitting the stage in an off-Broadway production. This week we can report two new live shows are being produced based on Spy Ninjas and Hey … [Read more...] about Experiential Licensing: Spy Ninjas, Hey Duggee Go From Screen to Live Stage
Apparel Licensing: ZARA Launches Collection Based on Hit Video Game Cuphead
The best-selling video game Cuphead will be immortalized in a new fashion collection from Zara, the Inditex Group’s popular apparel retailer. The collection is being brought out through a deal between King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters. The deal is brokered by its local licensing agent in Spain, … [Read more...] about Apparel Licensing: ZARA Launches Collection Based on Hit Video Game Cuphead
Light Fund Swimmers To Launch Channel Relay Swim Tomorrow
Hardy volunteers with the licensing charity the Light Fund will dive into the English Channel tomorrow and start swimming for France. There are two teams taking part in the daunting swim. At 9:30 p.m. Greenwich time on June 28 the two teams taking part in this year’s Light Fund English Channel Relay fundraiser will meet their boat pilots at Dover marina, and at 11:00 p.m. the … [Read more...] about Light Fund Swimmers To Launch Channel Relay Swim Tomorrow