By Gary Symons TLL Editor in Chief Many brands face difficult decisions over the war in Ukraine, but few have made more difficult decisions than video game developer Wargaming. The producer of popular franchises World of Tanks and World of Warships, among others, Wargaming has fired one of its founders, moved its company headquarters out of Belarus, and has terminated its … [Read more...] about Game Developer Wargaming Leaves Belarus Over Ukraine Conflict
Worldwide
Fashion Licensing: Unlimited to Produce Branded Footwear For The Gap
Unlimited Footwear Group of The Netherlands has signed a deal to produce footwear for Gap Inc. in Europe, in a deal brokered by IMG. The deal covers the European Union, the UK, Switzerland and Scandinavia. Founded in 1969 in San Francisco, Gap is a leading casual lifestyle brand in the USA, and Unlimited believes the brand has huge growth potential in Europe as well. “We are … [Read more...] about Fashion Licensing: Unlimited to Produce Branded Footwear For The Gap
Heinz Cookbook Means It’s Time to ‘Ketchup’ On Your Reading
By Allison Watkinson TLL Reporter Penguin Random House imprint Ebury and Kraft Heinz will be publishing the first-ever licensed Heinz cookbooks. The licensing partnership will launch with The Heinz Cookbook in May 2022, followed by four additional ingredient-led gift titles. These gift titles will include the first official Ketchup, HP Sauce, Beanz and Lea & Perrins … [Read more...] about Heinz Cookbook Means It’s Time to ‘Ketchup’ On Your Reading
Penguin To Publish Books From Ukrainian Children’s Series Brave Bunnies
By Gary Symons TLL Editor in Chief The Ladybird division of Penguin Random House will publish a series of pre-school books based on the Ukrainian children’s TV Show Brave Bunnies. The show is a breakout hit created by Olga Charepanova at the Ukrainian studio Glowberry, and is broadcast in more than 63 countries. The deal was brokered by Big Picture Licensing, with the … [Read more...] about Penguin To Publish Books From Ukrainian Children’s Series Brave Bunnies
Poll: Is Your Company Prepared for a Cold War With China?
TAKE THE POLL By Gary Symons TLL Editor in Chief For the licensing industry, these are dangerous times. As Russia prosecutes its brutal invasion of Ukraine, the US government and its NATO allies have made it clear to China that any aid to Russia will result in serious and potentially devastating consequences. But those consequences can cut both ways when you're … [Read more...] about Poll: Is Your Company Prepared for a Cold War With China?
Analysis: Is Licensing Industry Prepared For a Cold War With China?
US Sanctions Loom As China Continues Alliance With Russia During War in Ukraine By Gary Symons TLL Editor in Chief Much has been written about the impact of the Ukraine War on the global economy, but little on the potential impact on the licensing and consumer products industry in the event that China is sanctioned by Western nations. However, that is a very real … [Read more...] about Analysis: Is Licensing Industry Prepared For a Cold War With China?
Licensing Law: Spin Master Wins Key IP Legal Actions in China
By Gary Symons TLL Editor in Chief Canadian-based toymaker Spin Master announced it has won several landmark IP protection cases in the Chinese courts. While many Western companies have in the past complained about IP theft in China, Spin Master says its victories are a positive sign of China's commitment to tackle counterfeiting and IP infringement in the toy industry. "These … [Read more...] about Licensing Law: Spin Master Wins Key IP Legal Actions in China
Brands With Influence Appointed to Rep Genius Brands in the UK
Genius Brands announced this week it has appointed the award-winning Brands with Influence as its exclusive licensing agent in the U.K. The company says Brands with Influence will be responsible for creating licensing, merchandising and retail programs for Genius Brands’ slate of properties, including the Stan Lee brand, from the legendary Marvel creator, which the global … [Read more...] about Brands With Influence Appointed to Rep Genius Brands in the UK
Brands With Influence Appointed to Rep Genius Brands in the UK
Genius Brands announced this week it has appointed the award-winning Brands with Influence as its exclusive licensing agent in the U.K. The company says Brands with Influence will be responsible for creating licensing, merchandising and retail programs for Genius Brands’ slate of properties, including the Stan Lee brand, from the legendary Marvel creator, which the global … [Read more...] about Brands With Influence Appointed to Rep Genius Brands in the UK
Just Play Named as Master Toy Partner for Sesame Street
Sesame Workshop has named Just Play as its multi-territory master toy licensee for North America, Latin America, Europe, and MENA. Under the multi-year partnership, Just Play will manufacture and market an expansive array of products featuring Sesame Street characters including Elmo, Cookie Monster and Abby Cadabby. The company will also support Sesame Workshop’s mission to … [Read more...] about Just Play Named as Master Toy Partner for Sesame Street