The Licensing Letter

Worldwide

Some Classic Viacom CBS Shows Are Stylin’ With Tommy Hilfiger

SpongeBob SquarePants and his pal Patrick will be rocking some Tommy Hilfiger jeans in a new partnership between the design house and ViacomCBS, brokered by WildBrain CPLG. The licensing agency says the Tommy Hilfiger brand has partnered with ViacomCBS Consumer Products to launch a new collection under the theme A Blast from the Past, featuring characters and logos from … [Read more...] about Some Classic Viacom CBS Shows Are Stylin’ With Tommy Hilfiger

I Scream, You Scream, And Now Dogs Scream For Ice Cream

Dogs have always loved ice cream ... but unfortunately, ice cream has not always loved dogs. Thanks to a deal brokered by The Point.1888 between the Battersea animal charity and Britain's carbon negative ice cream purveyor Jude's, that's about to change. Battersea is a 160-year-old animal charity, among the oldest in the world, that is demonstrating its tireless commitment to … [Read more...] about I Scream, You Scream, And Now Dogs Scream For Ice Cream

Bravado Lands Sprawling Merch Deal With Warner Bros.

Warner Bros. Consumer Products has signed a massive, wide-ranging licensing agreement with Bravado, an entertainment branding and merchandise company that is a subsidiary of Universal Music Group. The two firms announced a collaborative licensing agreement that will see Bravado working with film titles from WB's 2021 and 2022 line-up, as well as more than 100 legacy movie … [Read more...] about Bravado Lands Sprawling Merch Deal With Warner Bros.

Stamp Collection A Global First For Minecraft

Microsoft’s Australian and New Zealand licensing agency for Minecraft, Merchantwise Licensing, has secured another world first for the brand with Australia Post set to produce a brand-new Minecraft themed licensed stamp pack. Designed by Australian creative agency, Three Scoops, the Minecraft licensed stamp pack, which is launching June 1, includes 12 stamps featuring many of … [Read more...] about Stamp Collection A Global First For Minecraft

Budweiser Says It’s About Time For Some Beer-Flavored Popcorn!

THE UK’S BEST-TASTING POPCORN BRAND TEAMS UP WITH THE KING OF BEERS The UK's Princes of Popcorn have teamed up with the King of Beers to come out with a Budweiser flavored popcorn, in a deal  brokered by IMG. The new product comes from Joe & Seph's, a family business that has grown over the past decade to become one of the UK's leading purveyors of snacks, but … [Read more...] about Budweiser Says It’s About Time For Some Beer-Flavored Popcorn!

MBLM Expands Into Asia, Opens Office in Seoul

The vowel-free licensing company MBLM (pronounced 'Emblem') says it has taken its first giant step into the Asian market, opening a new office in Seoul, Korea, headed by industry veterans. MBLM describes itself as a "brand intimacy agency" which is focused on building ultimate brand relationships using emotional science. The approach has helped the company grow over the years, … [Read more...] about MBLM Expands Into Asia, Opens Office in Seoul

Brand Alliance Joins LIFE Line-Up

Bulldog signs up the leading apparel licensee to create day and nightwear ranges Brand Alliance has signed a deal with Bulldog Licensing, which represents the licensing rights for LIFE throughout Europe, to create a range of adult apparel based on the brand. The LIFE brand combines the iconic LIFE logo—made famous by the legendary eponymous magazine— with pictures from the … [Read more...] about Brand Alliance Joins LIFE Line-Up

Fine Art Meets Fine Fragrance At Van Gogh Museum

Floral Street, the independent, clean and sustainable, award-winning brand, is the first fragrance partner of the internationally renowned Van Gogh Museum in Amsterdam. In a four-year deal brokered by Licensing Link Europe, across fragrance and scented home products, it will celebrate the works of Vincent van Gogh, and excite audiences globally in appreciation of fine art and … [Read more...] about Fine Art Meets Fine Fragrance At Van Gogh Museum

UFC Taps Startup Fabacus For Fan Reward Program

In a dream come true for a tech startup, the licensing data firm Fabacus has been tagged by UFC to launch a global consumer rewards program for fans purchasing UFC licensed products. UFC is the world’s premier mixed martial arts organization (MMA), with more than 625 million fans and 155 million social media followers. The organization produces more than 40 live events … [Read more...] about UFC Taps Startup Fabacus For Fan Reward Program