Following Futurity Brands’ acquisition of Paul Frank, MDR Brand Management has been appointed to further build on the iconic property. The partnership with MDR begins in South East Asia, Korea and India, with the remit to bring on board new licensing partners, re-energise the brand to capture Paul Frank’s original fans and appeal to the next generation of teens and young … [Read more...] about MDR Appointed To Rep Paul Frank
Worldwide
MGA Entertainment Developing Mobile Games With Riva Technology
The international toy maker MGA Entertainment, best known for its Bratz and LOL Surprise line of fashion dolls, has announced another key move as the company increasingly moves into the digital realm. MGA says it has signed a series of brand licensing deals with game developer Riva Technology and Entertainment to develop a number of new mobile games, based on LOL Surprise and … [Read more...] about MGA Entertainment Developing Mobile Games With Riva Technology
UK’s National Gallery Company In New Collab With Kangaru Toys
The prestigious National Gallery in London, England, has signed an agreement bringing Kangaru Toys into its expansive licensing program. Kangaru, which has a strong background in STEM, stationery, arts and crafts, and novelty toys, is being tasked with developing new painting, drawing and activity sets for the National Gallery. The company says the new product lines will … [Read more...] about UK’s National Gallery Company In New Collab With Kangaru Toys
Merlin Announces New Music Licensing Pact With JOOX
The indie music licensing company Merlin has just announced a new partnership, this time with the makers of the music app JOOX, owned by Chinese parent company TenCent. JOOX is a new strategic partner that gives Merlin members access to new audiences in Asia, including Hong Kong, Indonesia, Macau, Malaysia, Myanmar and Thailand, as well as South Africa. The agreement … [Read more...] about Merlin Announces New Music Licensing Pact With JOOX
Bluey Crosses the English Channel to Air on France Television
The award winning kids animated series Bluey is crossing the English Channel to thrill a generation of children in France, as France Television has secured the rights to the show and BBC Studios has appointed France TV Distribution as its licensing agent in the country. Beginning this week, Bluey will be broadcast daily in the prime spots of 8:45 a.m. on weekends, and from … [Read more...] about Bluey Crosses the English Channel to Air on France Television
China Continues Attack on Western Brands
By Gary Symons Editor in Chief Under attack by Western countries and some corporations over its treatment of the minority Muslim Uyghur population in the province of Xingiang, China has been lashing out at European and North American luxury brands over the past week, and took another shot at British fashion firm Burberry. The company, like H&M, Nike, and others, had … [Read more...] about China Continues Attack on Western Brands
Beijing Lashes Out at Western Fashion Brands
WAR OF WORDS OVER HUMAN RIGHTS SPILLS OVER INTO LICENSING, AS CHINA HITS BACK AGAINST H&M, ADIDAS, NIKE, AND MORE Stung by accusations of human rights abuses in the Xinjiang region, Beijing is lashing out at Western fashion brands that have criticized the Chinese government. Already, Chinese state TV has called for a boycott of the Swedish retailer H&M, following … [Read more...] about Beijing Lashes Out at Western Fashion Brands
Maurizio Distefano Licensing Inks Four Key Deals Through Global Merchandising Services
The Italian licensing firm Maurizio Distefano Licensing (MDL) has begun its partnership with Global Merchandising Services with a slate impressive deals, including several iconic musical artists and the brand of British celebrity chef Gordon Ramsay. Thanks to its agreement with Global Merchandising Services, a leader in creating unique and innovative international merchandise … [Read more...] about Maurizio Distefano Licensing Inks Four Key Deals Through Global Merchandising Services
Spotify Removes K-Pop Songs in Licensing Debacle
If you're a big K-pop fan with a Spotify account, you're probably not too happy today. Thanks to a breakdown in licensing talks, songs from some of the world's biggest K-pop stars have vanished from Spotify's music library after talks between the streamer and Korean distributor Kakao M hit a brick wall. Some of the acts affected include many of Korea's most popular acts, … [Read more...] about Spotify Removes K-Pop Songs in Licensing Debacle
LEGO Named World’s Most Popular Kids Entertainment Brand
By Gary Symons TLL Editor in Chief According to a sweeping new report on brands for children, LEGO is now the most popular kids’ entertainment brand in the world, followed by Disney, Marvel, Barbie, and with Paw Patrol rounding out the Top 5. The data comes via a report from Brand Trends, in which mothers provided answers to a survey on behalf of their children, from ages 0 … [Read more...] about LEGO Named World’s Most Popular Kids Entertainment Brand