WildBrain CPLG has secured a wave of cross-category licensees in Europe for a trio of Sony Pictures hit TV series; The Boys, Cobra Kai and Outlander. The Boys is a superhero series with a twist, in which the 'supers' are more villainous than heroic. Wildbrain has secured licensing deals in the UK for the popular Amazon show with the following parties: Forbidden Planet, for a … [Read more...] about WildBrain Lands European Deals For The Boys, Outlander and Cobra Kai
Worldwide
Freesound Wins Grant to Monetize Creative Commons Content
Barcelona-based audio archive Freesound is working on new ways to help small content producers monetize their Creative Commons content, in a move that could have significant impacts on all types of content producers. Freesound is the sound exchange platform of the Music Technology Research Group (MTG) of the Department of Information and Communication Technologies (DTIC) of the … [Read more...] about Freesound Wins Grant to Monetize Creative Commons Content
Peppa Pig Celebrates 10 Year Anniversary With New Content and Merch
Hasbro is going 'hog wild' on Peppa Pig in 2021, marking the show's 10th anniversary on Nick Jr. with a year-long pipeline of new content, a new Hasbro toy line coming in Fall, and a full roster of marketing activations, brand collaborations and promotions for fans across the US. The Peppa Pig franchise was part of a $4 billion investment for Hasbro, when the international toy … [Read more...] about Peppa Pig Celebrates 10 Year Anniversary With New Content and Merch
MDR Brand Management Extends Reach Into Asia with Click! Acquisition
MDR Brand Management has acquired a leading Asia brand management company, CLICK! Licensing Asia Inc., creating the most comprehensive pan-Asian solution for brand owners and their intellectual property assets. The strategic acquisition adds to MDR Brand Management’s existing Asian presence and follows its recent opening of three new offices in India. MDR Brand Management now … [Read more...] about MDR Brand Management Extends Reach Into Asia with Click! Acquisition
Cosmos-Maya Cartoons to Air Globally Through New Distribution Deals
Leading India and Singapore-based animation studio Cosmos-Maya has secured three key digital distribution deals which will see its original content made available across 120 platforms globally including Amazon Fire TV, Apple iTunes, Hulu, ROKU and Vudu. Under the first agreement, US-based OTT.Studio has picked up four Cosmos-Maya titles, Vir The Robot Boy, Motu Patlu, Tik Tak … [Read more...] about Cosmos-Maya Cartoons to Air Globally Through New Distribution Deals
SILC 2020 Confirms Speakers for Inaugural Licensing Conference
The first ever Sustainability in Licensing Conference (SILC) goes ahead with a virtual format Nov. 24-25, as SILC organizers announce they have confirmed a full agenda of keynote speeches, panel discussions and research presentations. The conference will feature a wide array of retailers and visionaries, all focused on helping the licensing community drive sustainable growth … [Read more...] about SILC 2020 Confirms Speakers for Inaugural Licensing Conference
TikTok Makes Monetization Move with Partner Shopify
The hugely popular and - in the US at least - politically controversial social media platform TikTok pulled off a huge move this week in its quest to monetize the rapidly growing brand. TikTok’s short, user-generated videos have been the single most popular social media innovation of the past two years, with millions of users and viewers signing on in just months. Less … [Read more...] about TikTok Makes Monetization Move with Partner Shopify
Evolution USA Wins Exclusive Licensing Deal with Meredith for Life Brand and The Life Picture Collection
Get ready for a lot more Life in you life, as Evolution USA plans a major rollout of visual assets from one of the world’s premier photography art brands. Meredith Corporation (NYSE:MDP) has named Evolution USA as their North America, Australia and New Zealand licensing and brand management agency for the LIFE brand and The LIFE Picture Collection, effective … [Read more...] about Evolution USA Wins Exclusive Licensing Deal with Meredith for Life Brand and The Life Picture Collection
Sun-Maid Partners with TreImage to Extend Its Iconic Raisin Brand
Sun-Maid®, the iconic raisin brand, announced Nov. 2 it has selected licensing and marketing agency TreImage, LLC, to assist in expanding its brand extension program. As the world's largest raisin and dried fruit producer on the planet, Sun-Maid is also one of the world's most recognizable food brands. Sun-Maid with its memorable little red box has grown into full-fledged … [Read more...] about Sun-Maid Partners with TreImage to Extend Its Iconic Raisin Brand
Moxie and Hunt A Killer Forge Brand Partnership
Moxie & Company announced on Nov. 2 they will now serve as the global literary and merchandise licensing agency for the popular Hunt a Killer game franchise. Under the agreement, Moxie and Hunt A Killer will partner on a variety of branded publishing projects, stationary, apparel, party goods and tech accessories. “This collaboration will create even more opportunities … [Read more...] about Moxie and Hunt A Killer Forge Brand Partnership