The Licensing Letter

Worldwide

U.S./Canadian Brands Contribute $111 Billion to Worldwide Licensed Sales

Contact the Editor at karina@plainlanguagemedia.com. Worldwide licensed retail sales reached $171 billion in 2017; of that, $111 billion (or 65%) can be attributed to brands originating from the U.S./Canada, according to TLL's Annual Licensing Business Survey. Respondents to the 2018 Survey overwhelmingly cited American brands when asked which region's brands increased the … [Read more...] about U.S./Canadian Brands Contribute $111 Billion to Worldwide Licensed Sales

Pioneering a Fresh Approach to IP Rights in China

By Yizan He, CEO of Alfilo Brands, yzh@alfilo.com. Contact the editor at karina@plainlanguagemedia.com. Landmark Western cultural institutions are increasing their presence in the Middle Kingdom. Following the successful launch of its e-commerce initiative this summer, The British Museum recently opened its first physical shop in China with the help of its exclusive official … [Read more...] about Pioneering a Fresh Approach to IP Rights in China

Fashion, Entertainment & Corporate Brands Lead Globe

Global retail sales of licensed merchandise reached $171 billion in 2017, according to TLL’s Annual Licensing Business Survey. Territories outside the U.S./Canada saw greater growth as a whole; international licensed retail sales grew 2.5% to reach $62 billion in 2017. With the U.S./Canada generating $109 million in licensed sales, that means that internationally-based sales … [Read more...] about Fashion, Entertainment & Corporate Brands Lead Globe

Worldwide Retail Sales of Licensed Merchandise

Global retail sales of licensed merchandise reached $171 billion in 2017, according to TLL’s Annual Licensing Business Survey. Licensed sales grew 2.4% from 2016, a slightly slower rate of growth than the 2.7% observed in 2016 and 2015. Overall, growth was tempered with 59% of the top 50 countries whose licensed retail sales activity TLL measures observing slower licensed … [Read more...] about Worldwide Retail Sales of Licensed Merchandise

Worldwide Retail Sales of Licensed Merchandise, by Product Category

  Product category performance in 2017 was influenced by two key factors: property type and retail channel. Products were likely to do best if they were: (1) based on entertainment, fashion, or sports properties; and (2) sold online or via value, dollar/discount, and/or grocery channels. Conversely, products were most likely to struggle if they were: (1) based on art … [Read more...] about Worldwide Retail Sales of Licensed Merchandise, by Product Category

As Generations Shift, Preschool Market Follows

Broadly speaking, the demographics of the world are changing—on a global level, parents are having fewer children while their financial prospects are improving. For some countries, that translates into increased spending on largely non-essential items, like licensed toys and premium-priced bottles. For other territories, that means decreased spending on essentials like diapers … [Read more...] about As Generations Shift, Preschool Market Follows

China & India Propel Asia Licensed Sales Growth to 2.7%

By Karina Masolova, karina@plainlanguagemedia.com Move over China and Japan; India is now the hottest new market for licensed merchandise worldwide. Thanks to these a handful of countries, growth in licensed retail sales within the greater Asian territory nearly matched the worldwide average growth of 2.7% in 2016. If you're a current subscriber to the Licensing Data Bank, see … [Read more...] about China & India Propel Asia Licensed Sales Growth to 2.7%

Mainland China Up 7% to Reach $6.7 in Licensed Sales

By Karina Masolova, karina@plainlanguagemedia.com For those of you heading to China Licensing Expo in Shanghai—or who are just thinking of doing business in the fifth-ranking market for licensed goods worldwide, we've put together a quick cheat sheet breaking down the numbers behind mainland China. China is remarkable in terms of its relatively rapid slowdown. In 2013, … [Read more...] about Mainland China Up 7% to Reach $6.7 in Licensed Sales