The Licensing Letter

Worldwide

U.S. & Canada Lead Per Capita Consumption for Licensed Sales

It’s hardly surprising that the world’s largest licensing market is also the number one consumer of licensed goods on a per capita basis. In 2015, each person in the U.S. purchased an average $293.12 worth of licensed products, nearly $30 more than the average consumer in Canada (No. 2 at $264.31), according to TLL’s Annual Licensing Business Survey. Click here to see the full … [Read more...] about U.S. & Canada Lead Per Capita Consumption for Licensed Sales

BRICs Falling—Tough Times in Emerging Licensing Markets

By Glenn S. Demby, Esq. Just a few years ago, the BRIC countries of Brazil, Russia, India and China seemed to be emerging powerhouses of licensing, posting growth rates that left the world's mature economies in the dust. But now the BRICs are going through hard times, as documented by findings from the 2016 TLL Annual Licensing Business Survey. China Still Growing but at Slower … [Read more...] about BRICs Falling—Tough Times in Emerging Licensing Markets

Ranking the World’s Largest Licensing Markets

By Glenn S. Demby, Esq. As in previous years, global licensing in 2015 was top-heavy with eight countries accounting for 87.5% of all retail sales, according to TLL's Annual Licensing Business Survey. See the complete list of the top 50 countries by retail sales worldwide, including breakdowns by territory here. The Top 10 The U.S. dominates the world rankings with over $93 … [Read more...] about Ranking the World’s Largest Licensing Markets

Entertainment/Character Leads Worldwide Growth of Licensed Sales in 2015

The following is an excerpt from TLL’s feature story on worldwide licensing. See the complete run-down here, including retail sales breakdowns by territory, product category and property type. Sales of goods based on entertainment properties grew 6.3% in 2015, by far the highest of any property type, according to The Licensing Letter’s Annual Licensing Business Survey. By … [Read more...] about Entertainment/Character Leads Worldwide Growth of Licensed Sales in 2015

Global Sales of Licensed Goods Reach $163.1 Billion in 2015; Highest Growth in Nearly a Decade

Update: 08/15/2016 Note: The figures for worldwide retail sales by property type and product cateogry have been restated for 2015 and 2014. While total retail sales have not changed, the breakdowns for the art and other property types as well as the food/beverage and other product categories has changed. Statistically, 2015 was a banner year for licensing with worldwide retail … [Read more...] about Global Sales of Licensed Goods Reach $163.1 Billion in 2015; Highest Growth in Nearly a Decade

Retail Sales of Licensed Merchandise, Middle East/Africa

  The top economic trend in the Middle East was low consumer spending power, slow GDP growth, and (despite all that) a consumer reluctance to lower retail spending, especially on branded goods. Overall, growth for 2016 (3.0%) was slower than in 2015 (3.4%) and 2014 (4.4%). South Africa, the region’s largest market for licensed goods, was up 3.2% despite a weakening … [Read more...] about Retail Sales of Licensed Merchandise, Middle East/Africa

Retail Sales of Licensed Merchandise, Latin America

  Latin America declined 0.2% overall, with most countries recording flat or negative retail sales. Every country in South America has been plagued by economic instabilities and weakening consumer spending power to some extent. Most licensed spending in the region is associated with foreign entertainment and fashion brands, although domestic properties in entertainment … [Read more...] about Retail Sales of Licensed Merchandise, Latin America

Global Retail Sales of Licensed Goods Rise 2%, Reach $158.8 Billion in 2014

Worldwide retail sales of licensed merchandise increased 2% to $158.8 billion in 2014, as compared to $155.8 billion in 2013, according to The Licensing Letter's Annual Licensing Business Survey. The increase was fuelled by strong sales in the U.S., U.K. and Asia, which offset the stagnation or decline in other big markets in and outside Europe. Results by … [Read more...] about Global Retail Sales of Licensed Goods Rise 2%, Reach $158.8 Billion in 2014

Peppa Pig Joins the $1 Billion Club

Preschool property Peppa Pig has become a $1 billion property. There was no official announcement. Officials of Entertainment One Ltd., which has licensed Peppa to more than 600 licensees worldwide, recently mentioned Peppa’s having sales above $1 billion in discussing the company’s earnings for the fiscal year ended March 31. Even if it was not delivered with fanfare, the news … [Read more...] about Peppa Pig Joins the $1 Billion Club