The Licensing Letter

Archive

University of Toronto Press and British Library Announce Scribe Book

By Allison Watkinson TLL Reporter University of Toronto Press and the British Library are releasing a new co-published volume by Patricia Lovett, titled The Art of the Scribe. Scheduled for release in April 2025, The Art of the Scribe builds on the long-standing partnership between the British Library and the UTP. “UTP's extensive reach throughout North America has … [Read more...] about University of Toronto Press and British Library Announce Scribe Book

Girl Tribe and Duke’s Mayonnaise Team Up for Food Fashion

By Allison Watkinson TLL Reporter Girl Tribe Co. has teamed up with Duke's Mayonnaise for a collaborative collection of mayonnaise themed fashion. "We're excited to team up with this celebrated clothing brand in a city that's full of energy, community, spirit, and has a deep love for Duke's," said Duke's digital content manager, Sarah DiPeppe. "From college football to … [Read more...] about Girl Tribe and Duke’s Mayonnaise Team Up for Food Fashion

Hard Candy and Girl Scouts Create Cookie-Inspired Cosmetics

By Allison Watkinson TLL Reporter Hard Candy has partnered with Girl Scouts of the USA to launch a limited-edition Girl Scout Cookies beauty collection. The licensed collection includes 20 affordably-priced, cruelty-free products that feature scents, colors and shapes inspired by Thin Mints, Coconut Caramel and Trefoil cookies. "With this collection, we've baked up the … [Read more...] about Hard Candy and Girl Scouts Create Cookie-Inspired Cosmetics

Crayola Revealed Colorful Array of Products at Toy Fair 2025

By Allison Watkinson TLL Reporter Crayola has revealed details of its upcoming Holiday 2025 product lineup which adds new licensed characters to several long-standing collections. The company plans to introduce a slate of products that feature licensed characters from Bluey, Paw Patrol, Dora, Lilo & Stitch, Sonic the Hedgehog, Stranger Things and more. "This … [Read more...] about Crayola Revealed Colorful Array of Products at Toy Fair 2025

Martha Stewart Launches Craft Accessories with Plaid Enterprises

By Allison Watkinson TLL Reporter Martha Stewart and Plaid Enterprises have launched a licensed collection of art supplies and crafting accessories. Developed and manufactured by Plaid Enterprises, the Martha Stewart product line features a wide range of paints, stencil sets, stamps, crafting tools and unfinished wood surfaces. The collection will offer high-quality … [Read more...] about Martha Stewart Launches Craft Accessories with Plaid Enterprises

Oakberry and Aryna Sabalenka Serve Up Licensed Menu Item

By Allison Watkinson TLL Reporter Oakberry and Aryna Sabalenka are continuing their partnership with a licensed menu item called the Tiger Bowl. Inspired by the professional tennis player's tiger tattoo, the Tiger Bowl is made with layers of Oakberry's premium açaí, whey protein, peanut butter, granola and strawberries. The exclusive menu item was launched on March 3 ahead … [Read more...] about Oakberry and Aryna Sabalenka Serve Up Licensed Menu Item

Analysis: Licensing and Consumer Goods Industries Will Be Hard Hit by Trump Tariffs

By Gary Symons TLL Editor in Chief The tariff hammer dropped at midnight Tuesday, and reaction on the markets was swift and brutal, as consumer confidence plummeted to an alarming low in February. That’s very bad news for the licensing industry, which relies on consumer confidence to spur discretionary spending on a wide variety of goods.  That’s expected to worsen, … [Read more...] about Analysis: Licensing and Consumer Goods Industries Will Be Hard Hit by Trump Tariffs

Just Play Develops Licensed Games with Hasbro and Sony

By Allison Watkinson TLL Reporter Just Play has launched an expansion into board games and outdoor toys through new licensing partnerships with Hasbro and Sony Pictures TV. The initial product launch will include a slate of reimagined games inspired by popular licensed brands from Hasbro and Sony Pictures Television. "Expanding into the games category creates many new … [Read more...] about Just Play Develops Licensed Games with Hasbro and Sony

The LEGO Group Debuts Upcoming Product Collections at Toy Fair 2025

By Allison Watkinson TLL Reporter The LEGO Group has unveiled an extensive portfolio of licensed products at Toy Fair 2025. The company's product assortment for 2025 includes more than 340 sets across 30 different themes, marking this year as LEGO's biggest collection yet. "Championing the power of play is core to the LEGO brand," said LEGO Group SVP, Jared Carr. "Designed … [Read more...] about The LEGO Group Debuts Upcoming Product Collections at Toy Fair 2025