By Allison Watkinson TLL Reporter The Lego Group has signed a multi-year partnership with Nike for a series of co-branded products, content and experiences focused on sports and play. "At the Lego Group, we believe in the power of play to inspire and develop the builders of tomorrow," said Lego Group VP, Alero Akuya. "By combining the creativity of Lego play with the … [Read more...] about Lego Signs Major Partnership Deal With Sports Giant Nike
Articles
Gamefam and Spin Master Bring Monster Jam Back to Roblox
By Allison Watkinson TLL Reporter Gamefam and Spin Master are bringing licensed Monster Jam content to the Car Dealership Tycoon Roblox game for the third consecutive year. This year's Car Dealership Tycoon x Monster Jam takeover will allow players to access a variety of limited-edition in-game features, including exclusive Monster Jam-inspired gameplay modes, truck … [Read more...] about Gamefam and Spin Master Bring Monster Jam Back to Roblox
Licensing Roundup: All the Deals Fit to Print For October
Deals We're Following: Strawberry Shortcake x Crazy Aaron, Vlasic Pickle Balls, Stranger Things Jewellery, Light Fund Charity Submissions, Atari's New Retro Collectibles, Game Inventors' Conference, Dragon Ball Action Figures By TLL Staff Crazy Aaron Introduces First-Ever SCENTsory putty, with Strawberry Shortcake If you’re looking for a fun, nostalgic, and sensory-driven … [Read more...] about Licensing Roundup: All the Deals Fit to Print For October
Universal Branding & Media Repping Hey Bear Sensory
There’s No Time for Hibernation as Hey Bear Sensory is Waking Up the Child Animated Licensing Space By Gary Symons TLL Editor in Chief "With over 2.9 million YouTube subscribers, there’s nothing sleepy about Hey Bear Sensory," says Heidi Schwartz of Universal Branding & Media. Universal is now representing the rapidly growing animated series, which … [Read more...] about Universal Branding & Media Repping Hey Bear Sensory
Parents Prioritizing Toys For the Holidays in 2024
By Gary Symons TLL Editor in Chief Parents are putting their kids' need for toys ahead of other budget items this holiday season. That's the finding of a large survey of 1,000 U.S. parents, conducted by Wakefield Research, on behalf of The Toy Association. The survey found that while families are generally keeping a tighter eye on their holiday budgets due to inflation, 69% … [Read more...] about Parents Prioritizing Toys For the Holidays in 2024
Burger King France Launches Campaign With Miraculous and Ghostforce
By Allison Watkinson TLL Reporter Burger King France has launched a campaign featuring licensed characters from Miraculous and Ghostforce. The promotional campaign is a partnership with the brand owners, Miraculous Corp and Zag. “At Burger King, we are excited to collaborate with the Miraculous and Ghostforce brands to provide children with memorable experiences … [Read more...] about Burger King France Launches Campaign With Miraculous and Ghostforce
London Studio and Olympia Le-Tan Partner on Dreamadelic Handbags
By Allison Watkinson TLL Reporter The London Studio has partnered with Olympia Le-Tan for a licensed purse collection that features designs from its retro-inspired art brand, Dreamadelic. The licensed collection will incude a range of high-end clutches and evening bags featuring Dreamadelic art pieces that will be hand embroidered by the Olympia Le-Tan designer fashion … [Read more...] about London Studio and Olympia Le-Tan Partner on Dreamadelic Handbags
Entertainment & Licensing Company Victura Launches at MIPCOM
By Gary Symons TLL Editor in Chief Victura Media, a new entertainment franchise company, was just unveiled at MIPCOM 2024 in Cannes. Victura was founded by entertainment executive Thom Chapman (pictured) and executive producer Gráinne McNamara, and is based in the UK and Canada. The company announced at its launch that it has already secured a slate of IP, which … [Read more...] about Entertainment & Licensing Company Victura Launches at MIPCOM
Crayola Colors Their Licensing World With BrandComply
TLL Staff Crayola, the world's most famous coloring company, has signed up as the latest licensor to adopt Octane5's BrandComply licensing software. Octane5 is a global leader in the licensing software and security sector. The company produces the BrandComply Licensing Enterpirse Platform, as well as Verity Security Hang Tags & Labels, and the new Licensee Express … [Read more...] about Crayola Colors Their Licensing World With BrandComply
Bed Bath & Beyond Signs Second Strategic Partnership in a Week
By Gary Symons TLL Editor in Chief Kirkland's, Inc. has announced a major new strategic partnership with Beyond, Inc.'s Bed Bath & Beyond brand. The deal is aimed at rejuvenating the iconic retailer through a neighborhood store strategy, and includes a major financial investment from Beyond. This collaboration will see Kirkland's Home locations serve as the … [Read more...] about Bed Bath & Beyond Signs Second Strategic Partnership in a Week