By Gary Symons TLL Editor in Chief Premium alcohol brand Absolut has put together a Wicked-themed cocktail kit to mark the release of the highly anticipated film. Absolut is also the official spirits partner for the Universal Pictures' film, which arrives in theaters on November 22. Absolute says it is "toasting to the power of friendship and inclusivity" by offering Wicked … [Read more...] about Universal Pictures and Absolut Conjuring Up Some ‘Wicked’ Cocktails
Featured
Bulldog to Manage UK Licensing for Comics Brand Beano
TLL Staff The independent licensing agency Bulldog Licensing has been appointed as UK licensing agent for Beano, one of the country's most recognizable brands in children’s entertainment. The appointment was unveiled recently at Brand Licensing Europe, and as UK comic fans celebrated National Comic Book Day. Bulldog made a splash for the brand at BLE, as their stand … [Read more...] about Bulldog to Manage UK Licensing for Comics Brand Beano
Brown Toy Box Launching STEAM Toys for Iyanu Series
By Gary Symons TLL Editor in Chief Leading educational toy developer Brown Toy Box has announced a licensing partnership with Lion Forge Entertainment for their highly anticipated animated series Iyanu. The series, which is set to premiere on Cartoon Network and Max in 2025, is a superhero story with a difference, as it is set in the fictional African nation of … [Read more...] about Brown Toy Box Launching STEAM Toys for Iyanu Series
GameFam Brings Moose Toys’ Goo Jit Zu Brand to Roblox
By Gary Symons TLL Editor in Chief Gamefam is bringing Moose Toys' best selling Heroes of Goo Jit Zu line into two of its hit games on the Roblox platform. The Heroes will be making their debut in the metaverse with a takeover of two of Gamefam’s highly-popular Roblox games, Weapon Fighting Simulator and Easy Obby, which collectively have recorded over 1.7 billion … [Read more...] about GameFam Brings Moose Toys’ Goo Jit Zu Brand to Roblox
People of Play Reveals Speakers Lineup at Inventor & Innovation Conference
By Gary Symons TLL Editor in Chief Toy inventors can get the opportunity of a lifetime, as People of Play’s Inventor & Innovation Conference kicks off on November 6. Registered inventors can make appointments now with representatives from more than 80 toy and game companies including Disney, Mattel, Hasbro, Spin Master and Moose Games. This year’s conference, … [Read more...] about People of Play Reveals Speakers Lineup at Inventor & Innovation Conference
Live Entertainment Company TEG Appoints Shane Harmon as MD-Experiences
By Gary Symons TLL Editor in Chief Shane Harmon has been named Managing Director of Experiences for TEG, a global leader in Live Entertainment, Ticketing and Technology. Harmon is an experienced executive in the sports and entertainment sectors, and joins TEG with more than 25 years of experience in the industry. Harmon most recently worked as the Chief Executive at … [Read more...] about Live Entertainment Company TEG Appoints Shane Harmon as MD-Experiences
SmileyWorld and Next Partner with Place2Be for Mental Health Initiative
By Allison Watkinson TLL Reporter SmileyWorld and Next have launched a licensing collaboration with the charitable organization Place2Be in support of World Mental Health day. Launched on October 10, the charitable collaboration includes a line of oversized SmileyWorld t-shirts that feature the official SmileyWorld icon and a bold text graphic that states: 'Be Yourself, Keep It … [Read more...] about SmileyWorld and Next Partner with Place2Be for Mental Health Initiative
Crocs Celebrates Croctober with Limited-Edition Pet Clogs and Life-Sized Crocs Costumes
By Allison Watkinson TLL Reporter Crocs Inc. is launching fan-inspired activations for its annual Croctober event including licensed Pet Crocs with Bark petcare and Crocs costumes for Halloween. "We take pride in connecting with our fans and celebrating their boundless creativity, which makes our brand truly unique," said Crocs president, Anne Mehlman. "This Croctober embodies … [Read more...] about Crocs Celebrates Croctober with Limited-Edition Pet Clogs and Life-Sized Crocs Costumes
Authentic Brands Group and Saks Global Announce Joint Luxury Venture
By Allison Watkinson TLL Reporter Authentic Brands Group and Saks Global are expanding their partnership with a new joint business venture called Authentic Luxury Group (ALG). The new joint venture will leverage the combined capabilities of Authentic's licensing expertise and Saks Global's e-commerce and retail presence to further expand Authentic’s portfolio of luxury brands. … [Read more...] about Authentic Brands Group and Saks Global Announce Joint Luxury Venture
Hot Wheels and Formula 1 Speed into Multi-Year Licensing Partnership
By Allison Watkinson TLL Reporter Formula 1 and Mattel have launched a global multi-year partnership for fan activations and licensed Hot Wheels products inspired by the Formula 1 racing brand. “Hot Wheels has always been about nurturing the challenger spirit, so the partnership with Formula 1 is a natural and exciting fit," said Mattel EVP, Roberto Stanichi. "It will bring two … [Read more...] about Hot Wheels and Formula 1 Speed into Multi-Year Licensing Partnership