Black + Decker and Walmart Lose Appeal in Class Action Lawsuit Main Takeaways: Black + Decker and Walmart are successfully sued for selling a coffeemaker that was branded by Black + Decker, but manufactured by licensee Applica Consumer Products SPLiCE contends the ruling could “potentially undermine the licensing industry as a whole” SPLiCE Corporate Counsel warns, “If … [Read more...] about TLL Exclusive: SPLiCE Says Landmark Ruling An Existential Threat to Licensing Industry
Open Content
Book Licensing: New Snacks For a Very Hungry Caterpillar
By Gary Symons TLL Editor in Chief Ella's Kitchen in the UK just landed its first ever licensing deal, and it's a doozy. With the help of agency Rocket Licensing, Ella's Kitchen Brands will create a range of kids' snacks based on Eric Carle’s classic literary tale, The Very Hungry Caterpillar. The new product line is set to launch this autumn. Ella’s Kitchen is planning … [Read more...] about Book Licensing: New Snacks For a Very Hungry Caterpillar
Licensing Law: Lindt Triumphs in Battle of the Bunnies
By Gary Symons TLL Editor in Chief If you live in a country that celebrates Easter, you've seen them. Rank after rank after rank of sparkling golden bunnies, their gilt foil concealing the decadent Swiss chocolate underneath. What you may not have known is that Lindt's legendary Easter bunny confections have been involved in more than one pitched battle over copyright and … [Read more...] about Licensing Law: Lindt Triumphs in Battle of the Bunnies
Toya and Dove Launch Game Supporting Female Self Esteem
By Allison Watkinson TLL Reporter In collaboration with the Dove beauty brand, Toya has launched a new self-esteem focused Roblox game called Super U Story. Toya is a female-led, user-generated content game studio that produces games on the Roblox platform with a strong focus on community and world-building. “With thousands of games made every year, it’s astounding that none … [Read more...] about Toya and Dove Launch Game Supporting Female Self Esteem
MGM Builds Licensing Program For New Wednesday Series
By Gary Symons TLL Editor in Chief The creepy neighbors making up the Addams Family are heading back to the small screen in the new MGM series Wednesday. And already, MGM is pulling out all the stops, launching a broad licensing program for the highly anticipated new comedy. The studio says the new program will span all licensing categories, with a robust line of products and … [Read more...] about MGM Builds Licensing Program For New Wednesday Series
Precious Moments Signs New Licensees
By Allison Watkinson TLL Reporter Precious Moments has expanded its licensing roster with the addition of four new licensees in popular product categories. The new licensees include Diamond Dotz from Needleart World, The Galway Company, Major Trading Inc., and Nu Trendz from Silicon Valley Textiles. The Precious Moments Family of Companies is best-known for its hand-painted … [Read more...] about Precious Moments Signs New Licensees
Wildbrain Turns Tom Gates Books Into Successful TV Series
By Allison Watkinson TLL Reporter WildBrain has signed multiple international sales agreements for the children's entertainment series, The Brilliant World of Tom Gates. The Brilliant World of Tom Gates is a TV series based on the bestselling Tom Gates book series by Liz Pichon. The popular book series was written and illustrated by Pichon and published by Scholastic. The … [Read more...] about Wildbrain Turns Tom Gates Books Into Successful TV Series
Who’s News: Wasserman Music Appoints VP of Brand Partnerships
By Allison Watkinson TLL Reporter Wasserman Music has added two new industry experts to their roster of experienced employees, including a new VP of Brand Partnerships. The new hires include Adam Krefman (pictured above right) as the new Vice President of Brand Partnerships and Greg Horbal (above left) as a licensing agent. Wasserman Music is a global brand licensing agency … [Read more...] about Who’s News: Wasserman Music Appoints VP of Brand Partnerships
Merchantwise To Rep Magic Mixies Mixlings in ANZ Region
By Allison Watkinson TLL Reporter The licensing agency Merchantwise has been tasked with representing Moose Toys' popular brand, Magic Mixies Mixlings, across Australia and New Zealand. “We are delighted to be representing Moose’s Magic Mixies Mixlings across Australia and New Zealand," said Kerryn McCormack, Managing Director at Merchantwise. "A truly magical brand, Magic … [Read more...] about Merchantwise To Rep Magic Mixies Mixlings in ANZ Region
Perfetti Van Melle’s Deal With Chupa Chups is Sweet as Candy
By Allison Watkinson TLL Reporter The licensing agency Asembl has brokered a deal between Perfetti Van Melle and Frostbland for a range of Chupa Chups-inspired body mists. “We are pleased to see Chupa Chups and Frostbland come together for this exciting body mist range which launches this month in Woolworths and selected pharmacies across Australia," said Asembl Managing … [Read more...] about Perfetti Van Melle’s Deal With Chupa Chups is Sweet as Candy