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Fanatics to Open First Flagship Store on London’s Regent Street

By Gary Symons TLL Editor in Chief Fanatics Collectibles has announced plans to inaugurate its first-ever flagship store on London's renowned Regent Street in the spring of 2025. The store will specialize in sports and entertainment trading cards and trading-card games, showcasing Fanatics Collectibles' brands such as Topps, Merlin, Match Attax, and Bowman. The … [Read more...] about Fanatics to Open First Flagship Store on London’s Regent Street

Captain America: Brave New World Blasts into Perfect Sports Supplements

By Allison Watkinson TLL Reporter Perfect Sports and Marvel Studios have launched a limited-edition collaboration for Captain America: Brave New World. Launched on January 3, the partnership is designed to promote the upcoming release of Captain America: Brave New World through licensed products and exclusive activations. "At Perfect Sports, we pride ourselves on … [Read more...] about Captain America: Brave New World Blasts into Perfect Sports Supplements

Toon2Tango and Schleich Launch Eldrador Creatures Partnership

By Allison Watkinson TLL Reporter Toon2Tango has signed an agreement with Schleich to develop and produce multi-platform entertainment content based on its Eldrador Creatures brand. First launched by Schleich in 2019, Eldrador Creatures is a toy figurine brand that features ferocious magical creatures from five different fantasy worlds. The narrative of Eldrador … [Read more...] about Toon2Tango and Schleich Launch Eldrador Creatures Partnership

Brandgenuity Lands ‘Finger Lickin’ Good’ Contract With KFC

By Gary Symons TLL Editor in Chief Brandgenuity says it will be "spicing things up with KFC," as they have been named the brand’s exclusive licensing agency in the US. The agency says this partnership sets the stage to expand KFC’s licensing program, turning the brand’s legendary heritage and brand assets into new, innovative products that will delight fans. KFC was a … [Read more...] about Brandgenuity Lands ‘Finger Lickin’ Good’ Contract With KFC

New Hot Wheels Formula 1 Collection Crosses the Finish Line at Nuremberg

By Gary Symons TLL Editor in Chief Mattel, Inc. will unveil new additions to its Hot Wheels Formula 1 collection at the upcoming Nuremberg International Toy Fair. The new line is being issued following the success Mattel and Formula 1 enjoyed with the first collection in 2024, and includes  a range of collectible cars and race track sets, offering fans an opportunity … [Read more...] about New Hot Wheels Formula 1 Collection Crosses the Finish Line at Nuremberg

McDonald’s and Pokémon Launch Happy Meal Partnership

By Allison Watkinson TLL Reporter McDonald's and Pokémon have launched a licensing partnership that offers Pokémon trading cards with each McDonald's Happy Meal. Featuring four limited-edition box designs, each licensed Happy Meal includes a poster, a sticker sheet and a Pokémon Trading Card Game (TCG) booster pack. The exclusive box designs feature art of popular … [Read more...] about McDonald’s and Pokémon Launch Happy Meal Partnership

Goodnotes Expands Branded Offerings with Sanrio-Themed Digital Stationery Collection

TLL Staff The popular digital note-taking app Goodnotes has announced the launch of a Sanrio-themed digital stationery collection on its in-app Goodnotes Marketplace. This collaboration marks Goodnotes' second global branded release in partnership with digital stationery leader Webudding, following the successful debut of a BTS-themed collection in May 2024. The Sanrio … [Read more...] about Goodnotes Expands Branded Offerings with Sanrio-Themed Digital Stationery Collection

Wildbrain CPLG and Spin Master Expand Unicorn Academy Agreement

By Allison Watkinson TLL Reporter Spin Master and WildBrain CPLG have expanded their representation partnership for Unicorn Academy and Rubik’s to include the UK and Eire (Ireland). The UK and Eire representation agreement for Unicorn Academy adds to Wildbrain CPLG's existing partnership with Spin Master, which includes numerous regions across Europe, Asia, Africa and … [Read more...] about Wildbrain CPLG and Spin Master Expand Unicorn Academy Agreement

CFP and Aviator Nation Launch Co-Branded Fashion Collection

By Allison Watkinson TLL Reporter Aviator Nation has teamed up with the CFP (College Football Playoffs) and the National Championship for a licensed fashion collection. The partnership with Aviator Nation was secured by the Collegiate Licensing Company (CLC) as the CFP's exclusive licensing representative. "We are thrilled to welcome Aviator Nation as a new CFP … [Read more...] about CFP and Aviator Nation Launch Co-Branded Fashion Collection