By Gary Symons TLL Editor in Chief A new program on Roblox called 'Virtual Vote' is helping give young voters a voice, and could even swing the presidential election. Virtual Vote is described as the world's first immersive Generation Z voter awareness campaign. On October 7, the Virtual Vote program was launched on the Roblox platform, led by founder Justin W. … [Read more...] about Virtual Vote on Roblox Giving Gen Z Voters a Voice and a Choice
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TLL Reports Increases in Reader and Ad Engagement
TLL Staff The Licensing Letter has seen a massive uptick in both reader and advertising engagement, according to the company's head of advertising sales, Ingrid Dilschneider. "The growth our platforms have seen with open and click-through rates has been nothing short of phenomenal," Dilschneider said. "I've been in the marketing industry for a long time, and I haven't … [Read more...] about TLL Reports Increases in Reader and Ad Engagement
Anti Social Fashion Inspired by the Goodyear Blimp
By Allison Watkinson TLL Reporter Anti Social Social Club (ASSC) has launched a collaborative licensing partnership with Goodyear for a limited-edition fashion collection inspired by the Goodyear blimp. The products included in the Goodyear x ASSC capsule collection will be a range of t-shirts, hoodies, license plate frames, spork-tek hats and stainless-steel … [Read more...] about Anti Social Fashion Inspired by the Goodyear Blimp
Soundboard Provides Millions of Pre-Cleared Music Tracks for Video Games
By Gary Symons TLL Editor in Chief Anyone who has developed a video game knows it's a serious pain in the you-know-what to license music from famous artists. But a company called STYNGR has come up with a solution. STYNGR has just launched 'Soundboard, which it describes as a "scalable music product allowing players to personalize their in-game experiences with … [Read more...] about Soundboard Provides Millions of Pre-Cleared Music Tracks for Video Games
Current TLL Magazine Issue – Flip Book
Fever Creating Interactive ‘Miraculous’ Treasure Hunt in Mexico
By Allison Watkinson TLL Reporter Miraculous Corp has partnered with Fever to create a year-long live experience for the Miraculous franchise's 10th anniversary. Debuting in Mexico City in Spring 2025, the licensed Miraculous experience will allow fans to interact with a gamified treasure hunt with Ladybug and Cat Noir to save Paris from the villainous Hawk … [Read more...] about Fever Creating Interactive ‘Miraculous’ Treasure Hunt in Mexico
Anh Do’s ‘Wolf Girl’ Licensed for Film Adaptation by Rose Byrne
By Allison Watkinson TLL Reporter Dollhouse Pictures and Foundation Media have launched a partnership to produce a licensed film adaptation of Anh Do's bestselling novel series Wolf Girl. “The Wolf Girl book series has brought joy to millions of children around the world,” said Anh Do. "This film adaptation will bring happiness to millions more. I’m absolutely … [Read more...] about Anh Do’s ‘Wolf Girl’ Licensed for Film Adaptation by Rose Byrne
Final Days Before the POC Conference Begins
Article Submitted Now in its fifth year, the Products of Change Conference (formerly the Sustainability in Licensing Conference) returns November 6 to the Royal Geographical Society in London as the industry’s most dynamic event, connecting retailers, brand owners, and product manufacturers. Can’t make it in person? The whole event is going to be livestreamed, with … [Read more...] about Final Days Before the POC Conference Begins
The Moomins Return in Video Game ‘Sky: Children of the Light’
By Allison Watkinson TLL Reporter The social adventure game Sky: Children of the Light and the Moomin brand are teaming up for a special collaboration, with Season of Moomin available now through December 29, 2024. Built on Sky and Moomin’s shared themes of creativity, connection and diversity, this partnership invites gamers to experience an emotional story that … [Read more...] about The Moomins Return in Video Game ‘Sky: Children of the Light’
Kamala Harris Wins US Presidential Election … According to Kids
By Gary Symons TLL Editor in Chief The results are in, and Kamala Harris has won the US presidential election! No, not that election. The much more important one, in which kids pick the winner through a 'Kids' Vote' poll. Nickelodeon says Vice-President Kamala Harris was chosen the winner of the US election in its Kids Pick the President “Kids’ Vote” poll. Harris received … [Read more...] about Kamala Harris Wins US Presidential Election … According to Kids