Thinker-Tinker, Inc., an innovative kid’s tech startup, has entered into a potentially lucrative deal with Dreamworks Animation to produce a line of interactive, collectible plush toys inspired by the studio's popular Trolls franchise. The young toy company is now launching Trolls Music Stars, which are toys that interact with a companion mobile app, on the crowdfunding … [Read more...] about Thinker-Tinker To Launch Trolls Music Stars
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Wildbrain Launches Deal For ‘Assassin’s Creed’ Parkour Courses In Saudi Arabia
A deal brokered by WildBrain CPLG on behalf of Ubisoft will allow Assassin's Creed fans to release their inner Ninja with a blockbuster experiential attraction in Saudi Arabia. Wildbrain, a leading entertainment, sport and brand licensing agency, has secured a deal with Osool Entertainment to develop location-based entertainment (LBE) attractions for the blockbuster video game … [Read more...] about Wildbrain Launches Deal For ‘Assassin’s Creed’ Parkour Courses In Saudi Arabia
WildBrain Lands European Deals For The Boys, Outlander and Cobra Kai
WildBrain CPLG has secured a wave of cross-category licensees in Europe for a trio of Sony Pictures hit TV series; The Boys, Cobra Kai and Outlander. The Boys is a superhero series with a twist, in which the 'supers' are more villainous than heroic. Wildbrain has secured licensing deals in the UK for the popular Amazon show with the following parties: Forbidden Planet, for a … [Read more...] about WildBrain Lands European Deals For The Boys, Outlander and Cobra Kai
Post Malone Headlining Pokemon 25th Anniversary Concert
Pokémon is in a licensing frenzy this year as the company celebrates its 25th anniversary, and this week announced it has come to an agreement with Universal Music Group to have Post Malone star in a video and concert. The Pokemon Company International broke the news as musician-slash-Pokemon-fan Malone made the announcement on a YouTube video.Taking place on Feb. 27—better … [Read more...] about Post Malone Headlining Pokemon 25th Anniversary Concert
Rebel Music Streamer Audiomack Clinches Deals With Universal, Sony
By Gary Symons TLL Editor in Chief Audiomack, a music streaming service with a difference, has concluded key licensing agreements with Universal Music and Sony Music. The deal follows on its first agreement with one of the Big Three music publishers, when it signed a licensing agreement in 2019 with Warner Music, and then expanded that agreement to additional markets in … [Read more...] about Rebel Music Streamer Audiomack Clinches Deals With Universal, Sony
Google Gives Ground in War Over Who Pays For News
By Gary Symons TLL Editor in Chief US tech giant Google has announced a new policy to pay for some licensed news content in the UK, after coming under intense fire in Europe and Australia for allegedly profiting from news content without compensating the news organizations that produce that content. Google is now faced with new legislation that could force it to pay massive … [Read more...] about Google Gives Ground in War Over Who Pays For News
Thermos UK Partners With Rachel Ellen For Kids’ Line
The company that pretty much invented the idea of keeping cold things cold and hot things hot still has plenty of innovation left. The 117-year-old brand that is every kid's lunchtime companion has announced a new licensing partnership for children's products with the award-winning greeting card and stationery designer Rachel Ellen. In a deal brokered by licensing agent The … [Read more...] about Thermos UK Partners With Rachel Ellen For Kids’ Line
TreImage Adds BALL’N Lifestyle Brand To Its Roster
The Marketing and Licensing Agency TreImage, LLC continues to gain street cred with the addition of the BALL’N brand to its roster. “BALL’N is very pleased to announce our new partnership with Trelmage." said Rod Jeter, founder of the BALL’N brand. “Charles and his team have a proven track record as a successful licensing agency. This partnership, being formed by two … [Read more...] about TreImage Adds BALL’N Lifestyle Brand To Its Roster
Penguin Random House Lands Netflix Deal For Redwall
Publishing giant Penguin Random House has inked a potentially lucrative deal with Netflix for the rights to all 23 books in the popular Redwall series, by author Brian Jaques. The world's dominant streamer is now planning an animated feature film and TV series based on the animal adventure franchise, which is aimed at a middle school children's audience. The Redwall series … [Read more...] about Penguin Random House Lands Netflix Deal For Redwall
A Tale of Two Toymakers Influences Their Content Goals
Hasbro Restructuring Eone, Mattel Creating More Content By Gary Symons TLL Editor in Chief The toy industry enjoyed a surprisingly strong year in 2020, despite and partly because of the COVID-19 pandemic, but that doesn't mean toymakers haven't faced serious challenges in their operations. Despite the strong year for toy sales overall, Hasbro has seen a drop in their share … [Read more...] about A Tale of Two Toymakers Influences Their Content Goals