The luxury fashion brand Elie Saab has signed a long-term global licensing deal for its perfumes and cosmetics with Brands Beyond Beauty. The agreement came into effect at the beginning of the year, and will see Brands Beyond Beauty handling the entire strategic and operational creation, distribution, online and offline sales and marketing of the Elie Saab perfumes and … [Read more...] about Elie Saab Inks Global Licensing Deal With Brands Beyond Beauty
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Mattel Developing ‘Heist’ Movie Based on Uno Game
Toy giant Mattel has been putting a lot of oomph behind its popular UNO game for its 50th Anniversary, and is topping off the program with a live action motion picture. Mattel Films will produce the project alongside Grammy-nominated rapper Lil Yachty. In addition, Quality Control’s Kevin “Coach K” Lee, Pierre “P” Thomas and Brian Sher will produce for Quality Films. Marcy … [Read more...] about Mattel Developing ‘Heist’ Movie Based on Uno Game
Outdoor Life Boots Up Licensing Deal With SLC Footwear
Outdoor Life is one of America's most venerable magazines, offering hunting tips and gear guides for well over a century ... and now the magazine will also produce its own line of outdoor footwear in partnership with SCL Footwear Group, says Richard Oren, Head of Licensing at Camden Media. “SCL Footwear Group is a premier manufacturer who appreciates the appeal and trust of … [Read more...] about Outdoor Life Boots Up Licensing Deal With SLC Footwear
IMG and World Rugby Seek Apparel Licensing Partner
World Rugby and its licensing agency IMG are on the hunt to find a global sports apparel suppliers for all World Rugby competitions up to 2024. For the first time, IMG says the chosen supplier will have access to all of the rights and assets for every one of World Rugby's international meets, including the World Cup in 2021 and 2023. The most recent World Cup was held in … [Read more...] about IMG and World Rugby Seek Apparel Licensing Partner
Poetic Brands Partners With Moonbug On ‘My Magic Pet Morphle’
As part of the expansion of its newly developed Baby, Children’s Wear and Accessories division, Poetic Brands has been signed by Moonbug Entertainment to create a range of children’s apparel based on the beloved brand My Magic Pet Morphle. The deal, brokered by The Point.1888, which manages the rights for Moonbug Entertainment’s properties in EMEA (Europe, Middle East and … [Read more...] about Poetic Brands Partners With Moonbug On ‘My Magic Pet Morphle’
Erve and Psyonix Launch Rocket League Apparel Line
Erve Europe has partnered with video game developer Psyonix to create an extensive, all-new collection of Rocket League apparel, in a deal brokered by IMG. Rocket League is a high octane video game that combines arcade style soccer with vehicular mayhem that has been named a winner or nominee of more than 150 “Game of the Year” awards. Available on Nintendo Switch™, … [Read more...] about Erve and Psyonix Launch Rocket League Apparel Line
Special Report: How Celebrities Are Driving the Booze Business
By Gary Symons TLL Editor in Chief Acquisitions in the liquor business aren’t generally noticed by the general public, but the buyout of Davos Brands by industry giant Diageo rated a feature story in People Magazine, and pretty much every other entertainment magazine in the world. The reason is that Davos is partly owned by Deadpool star Ryan Reynolds, who purchased a major … [Read more...] about Special Report: How Celebrities Are Driving the Booze Business
Former Mattel Exec Helena Perheentupa Joins Rapidly Expanding ZAG Team
The ZAG Company continues the expansion of its senior executive team with the appointment this week of licensing veteran Helena Perheentupa to the newly created role of vice president of licensing for Central, Eastern, Northern Europe and Russia. Perheentupa formerly worked with Mattel's operation in Germany as head of licensing, overseeing brands such as Hot Wheels, Barbie, … [Read more...] about Former Mattel Exec Helena Perheentupa Joins Rapidly Expanding ZAG Team
Mattel Takes a Swing at a Whac-A-Mole Game Show
Toy giant Mattel is working with America's Got Talent producer Fremantle to develop a frantic new game show based on the Whac-A-Mole game it acquired in 2009. Mattel and Fremantle say the Whac-A-Mole game show will be a wild, physically challenging elimination competition in which opposing teams will use their skill, strength and endurance to become the Whac-A-Mole champion. … [Read more...] about Mattel Takes a Swing at a Whac-A-Mole Game Show
BBC Adopts Brainbase Licensing Tech for Bluey Franchise
BBC Studios has announced a partnership with Brainbase to use that company's software for end-to-end IP management, and will initially use the technology for its breakout hit Bluey. The BBC says Brainbase Assist will be used to streamline and manage their global licensing business for the popular kid's show Bluey, which airs in the U.S. on Disney Junior and Disney Channel and … [Read more...] about BBC Adopts Brainbase Licensing Tech for Bluey Franchise