The Italian content conglomerate Rainbow has been named the exclusive global Consumer Products licensor of FATE: The Winx Saga, the breakout Netflix original live action hit for the YA audience available in 190 countries. FATE: The Winx Saga is Netflix’s six-episode live action reimagining of the Winx Club animated saga, an evergreen brand that has been thrilling audiences … [Read more...] about Rainbow Named Exclusive Licensor of FATE: The Winx Saga
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Creative Licensing Announces New Game Deals
Creative Licensing isn't just playing around, but they're making it a lot more fun for those who are. Creative Licensing has been busy expanding their roster of digital games, introducing some familiar action heroes from the '80s and '90s to a new generation of gamers and fans through downloadable content (DLC) licenses. The LA-based firm has inked new gaming deals with major … [Read more...] about Creative Licensing Announces New Game Deals
Moonbug Hires Redibra to Bring Products To Brazil
Children's programmer Moonbug has appointed Redibra as its licensing agent in Brazil, as the company works on development of new consumer products for its popular shows, like Blippi or CoComelon. “At Moonbug, we’re committed to developing premium, enriching content that parents and children can enjoy together, and a key part of this mission is ensuring our IP is accessible … [Read more...] about Moonbug Hires Redibra to Bring Products To Brazil
Key Former Disney Exec Nancy Kanter Joins Rival Netflix
The streaming wars are heating up, as Netflix snapped up former Disney Executive Vice President Nancy Kantor just one day after she left her position with Disney Channels Worldwide. Kantor played a critical role at Disney, having launched and operated Disney Junior, a channel for preschool children, and acting as the EVP of Content and Creative Strategy for Disney Channels … [Read more...] about Key Former Disney Exec Nancy Kanter Joins Rival Netflix
EMPIK Launches Frida Kahlo Collection with Art Ask Agency
The iconic Mexican painter Frida Kahlo's works will be featured in a new collection of licensed products in collaboration with the Polish cultural retailer EMPIK, in a deal reached with Barcelona-based Art Ask Agency. Art Ask says the Frida Kahlo licensing program continues to grow substantially, "despite these challenging times, and is pleased to announce its latest Frida … [Read more...] about EMPIK Launches Frida Kahlo Collection with Art Ask Agency
My Little Pony Riding High With Hasbro
The My Little Pony franchise is ending its popular The Friendship is Magic series, but don't expect to see the brand riding off into the sunset any time soon. Hasbro has big plans for the franchise after acquiring Entertainment One in 2019, including a wide range of new consumer products, the release of a CGI film, a cross platform mashup with The Transformers, and a new … [Read more...] about My Little Pony Riding High With Hasbro
Sarah Weisinger Takes Key Role at Disney Publishing
Sarah Weisinger, a veteran at The House of Mouse, has taken on a new role as Senior VP and Group Publisher of Disney Publishing Worldwide. Weisinger has been with Disney since 2000, and most recently worked as the Senior VP of Operations in the Consumer Products, Games, and Publishing Division. In this new role Weisinger will report to Stephanie Young, the president of Consumer … [Read more...] about Sarah Weisinger Takes Key Role at Disney Publishing
Teddy Fresh Launches Cute Collab With Care Bears
LA-based luxury streetwear brand Teddy Fresh has announced the online release of their Teddy Fresh x Care Bears collection on January 21, elevating the Teddy Fresh brand with a collection that showcases its most creatively aspirational work to date. Drawing inspiration from the original 1980’s Care Bears animated series, the collection aims to evoke the nostalgia, creativity … [Read more...] about Teddy Fresh Launches Cute Collab With Care Bears
Authentic Brands Announces Slate of Executive Promotions
Authentic Brands Group has announced several executive promotions as it continues to position itself for sustainable and scalable growth around the world. The company says ABG has experienced consistent growth over the last year. The addition of new brands including Forever 21, Brooks Brothers and Lucky Brand have boosted the value of its global brand portfolio, which now … [Read more...] about Authentic Brands Announces Slate of Executive Promotions
Opinion: 5 Tips To Avoid Influencer Marketing Disasters
By Stacy DeBroff Influencer marketing campaigns exploded for brands and companies during COVID, with their powerful ability to reinforce customer loyalty, give inspiration for increased product usage, attract new demographics of customers, and drive e-commerce sales. In many cases, consumers flocked to the content and took action as a result of strategic Influencer campaigns, … [Read more...] about Opinion: 5 Tips To Avoid Influencer Marketing Disasters