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Moomin and Dearcloud Partner for Premium Beauty Collection

By Allison Watkinson TLL Reporter Dearcloud and Moomin Characters are launching a licensed skincare and beauty collection inspired by characters from the Moomin franchise. Available as of December 12, the licensed collection features an assortment of Moomin-inspired beauty products created in South Korea by the Dearcloud brand. The products offered in the collection … [Read more...] about Moomin and Dearcloud Partner for Premium Beauty Collection

Duluth Names IMC as its Exclusive Licensing Agency

By Allison Watkinson TLL Reporter IMC Licensing has been appointed as Duluth Trading Co.'s exclusive licensing agency to secure new partnerships and collaborations. As Duluth's official representative, IMC will secure new partnerships and collaborations for the company that align with its primary demographic of working-class Americans. Building on previous … [Read more...] about Duluth Names IMC as its Exclusive Licensing Agency

“Dream Partnership:” Aardman Producing Content for Pokémon

TLL Staff The animation studio Aardman, creators of Wallace & Gromit, Chicken Run, and Shaun the Sheep, is bringing its stop-motion expertise to the world of Pokémon. The Pokémon Company International and Aardman announced Wednesday that content coming from their collaboration will be released sometime in 2027. What will that content consist of? Unfortunately, there are … [Read more...] about “Dream Partnership:” Aardman Producing Content for Pokémon

Goodyear and Red Toolbox Launch Pretend Play Toy Collection

By Allison Watkinson TLL Reporter Red Toolbox is launching a licensed pretend play toy collection in partnership with the Goodyear automotive company. The Goodyear Pretend Play Line offers a variety of realistic toys that were designed to allow kids to explore automotive repair and car mechanics through imaginative play. “Our mission at Red Toolbox has always been … [Read more...] about Goodyear and Red Toolbox Launch Pretend Play Toy Collection

SmileyWorld and Budgy Smuggler Put a Smile on Your Face … and Your Butt

By Gary Symons TLL Editor in Chief SmileyWorld, the brand that puts a smile on your face, is working with Budgy Smuggler to put a Smiley on your butt, and possibly your budgy. Budgy Smuggler is the swimwear company from Australia that was inspired by too much beer at a backyard party, and has become a top global brand. The company is known for its irreverent and … [Read more...] about SmileyWorld and Budgy Smuggler Put a Smile on Your Face … and Your Butt

Authentic and Orbico Partner to Expand Champion Across EMEA

By Allison Watkinson TLL Reporter Authentic Brands Group and Orbico Group have signed a long-term collaborative partnership to expand the Champion lifestyle brand across EMEA. The announcement of this new long-term partnership follows Authentic's recent acquisition of the Champion athletic-wear brand. The acquisition agreement went into effect on September 30, … [Read more...] about Authentic and Orbico Partner to Expand Champion Across EMEA

Minecraft and Norco Launch Flavored Milk Collection

By Allison Watkinson TLL Reporter The Norco Co-operative has signed a licensing partnership with Minecraft to launch a video game-inspired flavored milk collection. Marking Minecraft's first licensed product in the Australian food & beverage market, the new range includes four distinct flavors of lactose-free and no sugar added milk. “Norco shares with Minecraft a … [Read more...] about Minecraft and Norco Launch Flavored Milk Collection

CISAC Study Predicts Human Creators Will Lose Revenue to Generative AI

By Gary Symons TLL Editor in Chief At its heart, the entire entertainment industry is based on the work of human content creators, be they musicians, artists or writers, but that relationship is now threatened by the advent of Generative AI. That's the view of the International Confederation of Societies of Authors and Composers (CISAC), which has just released a study … [Read more...] about CISAC Study Predicts Human Creators Will Lose Revenue to Generative AI

Caffè Borbone Introduces Licensed Baileys Cappuccino Capsules

By Allison Watkinson TLL Reporter Caffè Borbone is launching new Baileys-flavored cappuccino capsules as the latest product for the two brands' ongoing licensing partnership. Designed to work with Nescafé Dolce Gusto machines, the co-branded cappucino capsules combine the classic flavor of Baileys Irish Cream with Caffè Borbone's traditional Italian coffee … [Read more...] about Caffè Borbone Introduces Licensed Baileys Cappuccino Capsules