The Licensing Letter

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Firefly to Act As Agent For London Studio’s Art of Drag

By Allison Watkinson TLL Reporter The London Studio has appointed Firefly Brand Management as its licensing agent for the Art of Drag brand in the US and Canada. Firefly is a global, full-service brand management and licensing agency that specializes in representing entertainment, interactive, technology, art, and lifestyle properties. “Firefly loved Art of Drag, were … [Read more...] about Firefly to Act As Agent For London Studio’s Art of Drag

Stellantis Launches Fiat 500 Boat With Italian Start-Up Company Car Off-Shore

By Allison WatkinsonTLL ReporterIMG and Stellantis have secured a partnership for the Fiat car brand for a limited-edition Fiat 500-inspired boat by Car Off-Shore.The Car 500 Off-Shore is the latest addition to Fiat’s licensing program developed by the company and its exclusive licensing representative IMG. Created by Car Off-Shore CEO Antonio Galasso, the Car 500 Off-Shore … [Read more...] about Stellantis Launches Fiat 500 Boat With Italian Start-Up Company Car Off-Shore

Authentic Brands Receives Half-Billion Dollar Investment

By Gary Symons TLL Editor in Chief The global brand owner Authentic Brands Group announced it received a $500M investment from its current investor General Atlantic. The global growth equity firm has now invested roughly $2 billion in Authentic. General Atlantic first invested in Authentic Brands in 2017, and while it cashed out on its initial investment, the company … [Read more...] about Authentic Brands Receives Half-Billion Dollar Investment

Bluey’s Road to ‘Global Domination’ A Proof of Concept for Doctor Who

By Gary Symons TLL Editor in Chief Not that many years ago the BBC was known outside the UK primarily as a purveyor of international news. Before streaming, there just wasn’t that much awareness in the US, for example, that the BBC is also one of the largest producers of top flight TV series and films. Ironically, it was a little kid’s show from Australia called Bluey, … [Read more...] about Bluey’s Road to ‘Global Domination’ A Proof of Concept for Doctor Who

Stan Lee Featured in New Comic-Con Museum Exhibit

By Allison Watkinson TLL Reporter Kartoon Studios has developed a Comic-Con Museum exhibit for Stan Lee as part of his centennial birthday celebration. The upcoming Comic-Con Museum exhibit called Excelsior! The Life and Legacy of Stan Lee is intended to follow Stan Lee's extensive career in the entertainment industry. The exhibit will include numerous rare comic … [Read more...] about Stan Lee Featured in New Comic-Con Museum Exhibit

Licensing Expo Reports 13% Increase in Attendees

By Gary Symons TLL Editor in Chief The numbers are out, and Licensing Expo is reporting the 2023 trade show has been the most successful in years, growing 13%. That news came as a bit of a surprise to me, as my impression on the show floor was that it seemed less crowded than last year. However, Expo's official tally of unique visitors to the trade show floor showed … [Read more...] about Licensing Expo Reports 13% Increase in Attendees

The London Studio Partners With Tall Boy Prints for Art of Drag

By Allison WatkinsonTLL ReporterThe London Studio has secured a deal with Tall Boy Prints for a licensed wall art collection featuring the Art of Drag.The London Studio is a UK-based design company that specializes in creating art and greeting cards through both its in-house design team and licensing partnerships with outside artists.“We’re thrilled to be bringing Art of Drag … [Read more...] about The London Studio Partners With Tall Boy Prints for Art of Drag

Corus Entertainment’s Waterside Studios Begins Production on Geek Girl TV Series

By Allison WatkinsonTLL ReporterCorus Entertainment’s Waterside Studios has started production on a TV series based on the Geek Girl novel franchise by Holly Smales.Waterside Studios is a Corus-owned IP and production venture that specializes in scripted media content.“As Corus continues to build a content powerhouse, Geek Girl brings together Corus’ incredible collection of … [Read more...] about Corus Entertainment’s Waterside Studios Begins Production on Geek Girl TV Series

Rubies II Partners With Warner Bros. For Flashy Superhero Costumes

By Allison WatkinsonTLL ReporterRubies II is releasing an officially licensed costume collection for DC and Warner Bros. new superhero movie, The Flash. The licensing deal with Rubies II was secured by Warner Bros. Discovery Global Consumer Products (WBDGCP) on behalf of its parent company Warner Bros. Discovery and its subsidiary DC Comics.Rubies II is a global company that … [Read more...] about Rubies II Partners With Warner Bros. For Flashy Superhero Costumes