Adidas Stuck With $1.3 Billion in Yeezy Shoes After Kanye West Blows Up Licensing Agreement By Gary Symons TLL Editor in Chief All over the world, boxes of Yeezy shoes are stacked in warehouses and the back rooms of retail outlets, all of them costing Adidas a literal fortune. According to the German footwear giant, Adidas is saddled with an … [Read more...] about Celebrity Licensing: Kanye West Split a Billion Dollar Mess for Adidas
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Sesame Workshop Commits to Kids’ Emotional Well-being with Multi-Year Initiative
By Allison WatkinsonTLL ReporterSesame Workshop has launched a multi-year initiative to promote emotional well-being for young children and their families. The Workshop is providing a range of licensed multi-platform activities and content for the new mental health initiative. Sesame Workshop launched the first new content for the initiative on May 3 for Mental Health Awareness … [Read more...] about Sesame Workshop Commits to Kids’ Emotional Well-being with Multi-Year Initiative
Crunchyroll Launches Cleverly Named ‘Ani-May’ Celebrations
By Allison Watkinson TLL Reporter Crunchyroll is launching a long-term anime-focused celebration called Ani-May with global retail and digital licensing partnerships. The partnerships will include a variety of consumer products collections, digital activations, and in-store promotions based on licensed anime series. The licensed consumer products will include apparel, … [Read more...] about Crunchyroll Launches Cleverly Named ‘Ani-May’ Celebrations
Homme+Femme Horsing Around With Kentucky Derby Collection
By Allison Watkinson TLL Reporter Homme+Femme has launched its second licensing collaboration with Churchill Downs for an official Kentucky Derby merchandise collection. Homme+Femme is a streetwear brand that takes inspiration from Black culture, 90s hip hop & rap, and pop-culture to create high-quality apparel and accessories. The brand is using the new Kentucky … [Read more...] about Homme+Femme Horsing Around With Kentucky Derby Collection
Toy Industry: Mattel and Hasbro Post Losses As Consumer Spending Declines
By Gary Symons TLL Editor in Chief Mattel and Hasbro reported double digit decline in revenues, confirming a slow-down in the toy sector and consumer goods generally. The drop follows years of strong performance in the toy industry, partly due to parents spending more on toys to entertain the young 'uns at home during the COVID-19 pandemic. Now, however, high … [Read more...] about Toy Industry: Mattel and Hasbro Post Losses As Consumer Spending Declines
Say What Now? Rivals Mattel and Hasbro Enter Into Major Licensing Deal
By Gary Symons TLL Editor in Chief Toymakers Mattel and Hasbro have obviously decided companies do better when they play well together. This week Hasbro and Mattel revealed they have signed multi-year licensing agreements for some of their most popular toy brands. Hasbro, Inc. (NASDAQ: HAS) and Mattel, Inc. (NASDAQ: MAT) announced that they have entered into multi-year … [Read more...] about Say What Now? Rivals Mattel and Hasbro Enter Into Major Licensing Deal
Video Gaming: Mercedes-Benz Adds Angry Birds for Playful Passengers
By Allison Watkinson TLL Reporter Rovio Entertainment has partnered with Mercedes-Benz to bring the Angry Birds game to the new Mercedes-Benz E-Class model. The new partnership will make the Angry Birds game available on the dashboard touchscreen of the Mercedes-Benz E-Class sedan through the automotive App Store, Faurecia Aptoide. The dashboard touchscreen in the new … [Read more...] about Video Gaming: Mercedes-Benz Adds Angry Birds for Playful Passengers
Oxford Pennant Releases Rocking Collection With The Rolling Stones
By Allison Watkinson TLL Reporter Oxford Pennant has launched an exclusive capsule collection with the The Rolling Stones. The officially-licensed capsule collection features printed pennants, camp flags, sewn banners, enamel pins, stickers, and patches. The exclusive collection was inspired by The Rolling Stones iconography and historical legacy, with design … [Read more...] about Oxford Pennant Releases Rocking Collection With The Rolling Stones
Licensing Law: “This is the Final Straw, AI,” Furious Drake Says
This story is an update to our previous feature "Universal Warns AI is Ripping Off Copyrighted Music By Gary Symons TLL Editor in Chief First it was artists who were panicking over the rise of AI, and now it's musicians and music publishers. AI-produced music and music videos that imitate superstars like Drake and The Weeknd have the music industry in an uproar. Universal … [Read more...] about Licensing Law: “This is the Final Straw, AI,” Furious Drake Says
Teletubbies Producer Kenn Viselman Launches Online Streaming Platform
By Gary Symons TLL Editor in Chief Kids' content producer Kenn Viselman has a new mission in life, launching an online entertainment and retail platform. Viselman, best known for huge hits like Thomas the Tank Engine and Teletubbies, announced this week the unveiling of itsybitsyWOW.com, a platform for smaller or independent content producers. The reason is … [Read more...] about Teletubbies Producer Kenn Viselman Launches Online Streaming Platform