By Gary Symons TLL Editor in Chief A Snoopy T-shirt licensed to the American Red Cross has gone viral, driving huge traffic to blood donor clinics. The literally life-saving licensing deal with Peanuts Worldwide went viral on TikTok since it was launched on April 1, encouraging many first-time donors to give blood in exchange for the exclusive shirt. The shirt shows … [Read more...] about Peanuts’ Snoopy T-Shirt is Encouraging Americans to Donate Blood
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HBO: You Can Just Call Me Max
Warner Bros. Discovery Rebrands Its Streaming Service To Be More Attractive to Young Viewers Warner Bros. has unveiled a major rebranding of its streaming service, which will now be known simply as 'Max'. The brand launch also coincides with new strategies for content and for pricing, all of which kicks off with a US launch on May 23. Warner says the new Max service will … [Read more...] about HBO: You Can Just Call Me Max
Licensing Law: Mary Nhin’s Ninjas Under Attack by Florida Censors
By Gary Symons TLL Editor in Chief The author of Ninja Life Hacks, Mary Nhin, fears her books will be banned in Florida schools for being too inclusive. Nhin has built a growing publishing and licensing business through her series of Ninja Life Hacks books for children, which focus on social and emotional learning. But now, Nhin says her books are being challenged in … [Read more...] about Licensing Law: Mary Nhin’s Ninjas Under Attack by Florida Censors
Video Games: EA Sports Unveils FIFA Replacement After Licensing Breakup
By Gary Symons TLL Editor in Chief Goodbye FIFA, hello EA Sports FC. Electronic Arts has unveiled a first glimpse of the interactive future of football, with EA SPORTS FC to replace the popular FIFA game. The move follows a breakup between EA Sports and FIFA last year, in which the global football association said it wanted to chart its own course for future video … [Read more...] about Video Games: EA Sports Unveils FIFA Replacement After Licensing Breakup
Analysis: Florida’s Policies Will Impact Licensing
By Gary Symons TLL Editor in Chief Many citizens in Western democracies have been alarmed by the way various governments have cracked down on free speech—not just for individuals, but for companies and media organizations. The trend is particularly alarming for Western brands working in countries like China, where any criticism of government policy can result in harsh … [Read more...] about Analysis: Florida’s Policies Will Impact Licensing
Sesame Workshop Launches Program for Children With Autism
By Allison Watkinson TLL Reporter Sesame Workshop has released new educational resources for Autism Acceptance Month featuring licensed Sesame Street characters. The resources were created as part of the Sesame Street and Autism: See Amazing in All Children initiative which was founded in 2015 with the help of more than 250 organizations and experts within the autistic … [Read more...] about Sesame Workshop Launches Program for Children With Autism
Amazon Renews Licensing Deal With Riot Games For Exclusive Content
By Allison Watkinson TLL Reporter Amazon Prime Gaming and Riot Games have renewed their licensing promotion to give Amazon Prime members access to exclusive content for Riot’s gaming franchises. As part of the year-long collaboration, Prime Gaming will also continue its role as a global sponsor for Riot Games' esports titles. “Expanding the partnership with Prime … [Read more...] about Amazon Renews Licensing Deal With Riot Games For Exclusive Content
EA Sports Delivers Anti-Racism Message in FIFA 23
By Allison Watkinson TLL Reporter The video gaming giant EA SPORTS is taking a stand against racism with messaging on team uniforms and in-game stadiums. EA announced it has launched a line-up of in-game kits with several league partners featuring messages about eliminating racism and discrimination in football. The anti-racism kits will be available to FIFA 23 … [Read more...] about EA Sports Delivers Anti-Racism Message in FIFA 23
Hasbro Named One of World’s Most Ethical Companies
By Gary Symons TLL Editor in Chief Hasbro, one of the world's largest licensors and toy companies has been named as one of the world's most ethical companies. The news should come as no surprise; this is actually the 12th straight year Hasbro has been recognized by Ethisphere for ethics in business. The toy and entertainment company is one of 135 honorees this year, … [Read more...] about Hasbro Named One of World’s Most Ethical Companies
Fashion Licensing: Nautica Signs on Long-Term Licensee for Women’s Apparel
By Allison Watkinson TLL Reporter Authentic Brands Group has announced the signing of a long-term license with G-III Apparel Group for Nautica women’s apparel. Authentic Brands Group is a global brand development, marketing and entertainment platform. The company specializes in multimedia marketing campaigns, licensing partnerships, and connecting brands with retailers … [Read more...] about Fashion Licensing: Nautica Signs on Long-Term Licensee for Women’s Apparel