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Canadian Experiment Furthers McDonald’s Sustainability Goals

By Gary Symons TLL Editor in Chief McDonald's is continuing its drive toward environmental sustainability with a new program in Canada that will see two Green Concept Restaurants unveiled in London, Ontario, and Vancouver, British Columbia. The move follows a major initiative reported on by The Licensing Letter on Sept. 22 (see link below) that saw McDonald's announce a … [Read more...] about Canadian Experiment Furthers McDonald’s Sustainability Goals

COVID Continues To Impact Licensing Trends This Fall

By Alicia Rosa Fall is here with school in full swing and some people returning to physical offices. According to a new survey from MassMutual, Americans are projected to have spent an extra $700 this summer. That being said, many consumers are keeping a close eye on the spread of the Delta variant and reverting to old shopping and buying behaviors, such as relying heavily on … [Read more...] about COVID Continues To Impact Licensing Trends This Fall

Sesame Workshop Elevates Samantha Maltin to Executive Vice President

Sesame Workshop, the nonprofit media and educational organization behind Sesame Street, has promoted Samantha Maltin to Executive Vice President and Chief Marketing Officer, expanding her responsibilities to include Strategic Communications, Events, and Archives, while she retains her CMO portfolio. Reporting to Workshop President Sherrie Westin, Maltin will continue to … [Read more...] about Sesame Workshop Elevates Samantha Maltin to Executive Vice President

Amazon Changing the Game With Do, Re & Mi Licensing Deal

By Gary Symons TLL Editor in Chief The global play company Jazwares announced this week the release of its exclusive Do, Re & Mi product line, licensed from the Amazon original series. And while The Licensing Letter writes about product releases on a daily basis, the deal on the Do, Re & Mi warrants some special attention by readers, as it signifies a coming sea change … [Read more...] about Amazon Changing the Game With Do, Re & Mi Licensing Deal

Netflix Acquires The Roald Dahl Story Company

By Gary Symons TLL Editor in Chief Streaming leader Netflix fired another shot in its ongoing war with competitors, announcing Sept. 22 it has acquired the works of beloved children's writer Roald Dahl. "We’re excited to announce that the Roald Dahl Story Company (RDSC) and Netflix are joining forces to bring some of the world's most loved stories to current and future fans … [Read more...] about Netflix Acquires The Roald Dahl Story Company

How LEGO’s Monkie Kid Deal With Amazon Could Change Toy Licensing

By Gary Symons TLL Editor in Chief. LEGO is taking its first steps in a partnership with Amazon Kids+, as the hit Asian series Monkie Kid debuted on the streamer on Sept. 9. And that deal is much more than just a content agreement. In fact, it could point to a huge advantage for Amazon that changes the way toy companies look at content and product licensing, and who they choose … [Read more...] about How LEGO’s Monkie Kid Deal With Amazon Could Change Toy Licensing

Ray-Ban Smart Glasses Put the ‘Face’ Into Facebook

By Gary Symons TLL Editor in Chief Facebook is getting into the smart glasses business in a big way, partnering with the premiere shades company Ray-Ban to release a line called Stories. The release of the stylish line of smart glasses is part of Facebook's plan to become even more present in people's lives than it is already. Facebook will be with you on your smart phone, on … [Read more...] about Ray-Ban Smart Glasses Put the ‘Face’ Into Facebook

TLL and SPLiCE Launching Sustainability Award Program

There’s some exciting news this month as The Licensing Letter and SPLiCE launch a new program recognizing those companies leading the way on sustainability in the licensing industry.  Beginning Nov. 1, The Licensing Letter and the Society of Product Licensors Committed to Excellence (SPLiCE) will present an award every month to a company for its innovations in the area of … [Read more...] about TLL and SPLiCE Launching Sustainability Award Program

Little Prince Licensing Deals Abound For 75th Anniversary

By Gary Symons TLL Editor in Chief It's been 75 years since Antoine de Saint-Exupery wrote the classic novella The Little Prince in 1943, during the darkest days of World War II. Now, thanks to a slate of licensing deals brokered by Licensing Works! and license holder SOGEX, The Little Prince is reaching new fans around the world. The Little Prince is a novella … [Read more...] about Little Prince Licensing Deals Abound For 75th Anniversary