In real life, heroes usually don't wear a cape, and they don't have super powers. What they do have is selflessness, persistence and courage, like the many thousands of frontline medical workers who have risked their own lives to care for COVID-19 patients, and distribute lifesaving vaccines to hundreds of millions of people. Toymaker Mattel is now recognizing their … [Read more...] about Barbie Honors Frontline Heroes With New Program
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Special Report: Licensing In The Metaverse
By Gary Symons TLL Editor in Chief This month in The Licensing Letter newsletter we're covering what may be the biggest story in licensing over the past decade and for the decade to come: the rise of licensing in what is known as the Metaverse. So, what is the Metaverse? Essentially, it refers to a virtual world that is entered into by humans in the form of digital avatars, … [Read more...] about Special Report: Licensing In The Metaverse
The Top 50 NFL Player Sales List
It should come as no surprise that, after leading Tampa Bay to a Super Bowl title, quarterback Tom Brady is again leading in NFL player retail sales heading into the new season. The NFLPA Top 50 Player Sales List is the only verified list of retail sales by player, and this month's quarterly sales rankings features a mix of new and familiar faces, including perennial … [Read more...] about The Top 50 NFL Player Sales List
Legal Action Threatened Over Pic of Naked Man Chasing Pig
A German actor whose photograph of a naked man pursuing a wild boar went viral has said she might take legal action against a company that duplicated the scene for model railway enthusiasts. While hilarious, the incident raises questions about when and how companies can use images without copyright permission or a licensing agreement. Adele Landauer, an actor and charisma … [Read more...] about Legal Action Threatened Over Pic of Naked Man Chasing Pig
Mattel Sales Up 40% In Q2 Financial Results
By Gary Symons TLL Editor in Chief The toys and games sector is on fire this year, as Mattel reported this week its net sales in Q2 soared by an astonishing 40% over the same period last year. The news followed equally stellar results from competitor Hasbro, which days ago reported its Q2 revenues jumped by 54% year-on-year. Mattel Chair and CEO Ynon Kreiz says the company … [Read more...] about Mattel Sales Up 40% In Q2 Financial Results
Hasbro Hits Home Run For Q2 Revenue
The global play and entertainment conglomerate Hasbro, Inc. smashed its revenue targets for Q2, sending the company's stock soaring. "Hasbro delivered an excellent second quarter, with revenues up 54% versus the second quarter of last year and 9% versus pro forma second quarter 2019," said Brian Goldner, Hasbro’s chairman and CEO. This is the second reporting period since … [Read more...] about Hasbro Hits Home Run For Q2 Revenue
Panini and OneTeam To Include NCAA Athletes On Trading Cards
By Gary Symons TLL Editor in Chief Recent rule changes at the NCAA are sparking a boom in licensing opportunities, among them a new deal that will allow Panini America to issue trading cards featuring college athletes. The NCAA announced on July 1 that it would allow college athletes to profit from their name, image and likeness, or NIL. As a result, Panini America says it has … [Read more...] about Panini and OneTeam To Include NCAA Athletes On Trading Cards
BBC Signs Trio Of US Deals For Doctor Who
BBC Studios' long-running hit Doctor Who continues to soar in licensing circles, as the studio has signed on three new partners. “Fans are the lifeblood of Doctor Who,” said Suzy Raia, the VP of Licensing at BBC Studios Americas. “Those who have been along for the ride for decades will enjoy adding these collectibles to their collections—and if you’re just joining us, these are … [Read more...] about BBC Signs Trio Of US Deals For Doctor Who
First Group Licensing Program For NCAA Athletes Launched At UNC
By Gary Symons TLL Editor in Chief The University of North Carolina has engaged The BrandR Group (TBG) to launch the first Group Licensing Program for current NCAA student-athletes. The move follows the groundbreaking, and somewhat controversial, decision by the NCAA to allow student athletes to profit from their name, image and likeness. For more detailed information, click … [Read more...] about First Group Licensing Program For NCAA Athletes Launched At UNC
Tim Erickson To Head Licensing For Peanuts Worldwide
A former top executive with Twentieth Century Fox, DreamWorks, Disney and LEGO has been tapped to lead the licensing activities of Peanuts Worldwide. Tim Erickson is taking on the role of Executive Vice President of Brand at Peanuts, and will oversee the team who manage the brand's global licensing business. The characters of Peanuts and related intellectual property are … [Read more...] about Tim Erickson To Head Licensing For Peanuts Worldwide