WAR OF WORDS OVER HUMAN RIGHTS SPILLS OVER INTO LICENSING, AS CHINA HITS BACK AGAINST H&M, ADIDAS, NIKE, AND MORE Stung by accusations of human rights abuses in the Xinjiang region, Beijing is lashing out at Western fashion brands that have criticized the Chinese government. Already, Chinese state TV has called for a boycott of the Swedish retailer H&M, following … [Read more...] about Beijing Lashes Out at Western Fashion Brands
Premium Members
Disney Confirms ‘Flexible’ Summer Film Release Schedule
The world's dominant entertainment company confirmed on March 24 its summer film release schedule, committing to a "flexible distribution strategy" similar to what Warner Bros did earlier this year with HBO Max. Disney says it will use both theaters and its Disney+ streaming service to release its major films this year, in a strategy calculated to maximize returns and … [Read more...] about Disney Confirms ‘Flexible’ Summer Film Release Schedule
Brands Cut Ties With Vlog Squad’s David Dobrik Amid Sexual Misconduct Allegations
By Gary Symons TLL Editor in Chief At least 10 companies have dropped all ties with popular YouTube star David Dobrik and his troupe of video pranksters the 'Vlog Squad' after a Business Insider report chronicled allegations of sexual misconduct. Dobrik is a comedian who pranks the unwary in Los Angeles with his Vlog Squad, and garnered millions of Youtube views. He put the … [Read more...] about Brands Cut Ties With Vlog Squad’s David Dobrik Amid Sexual Misconduct Allegations
Wham-O Appoints Global Licensing Agency
There are few companies that have historically done a better job of branding their inventions than Wham-O, and now Anjar Co. and Becker Associates has been given the weighty responsibility of licensing and commercializing brands like Hula Hoop, Hacky Sack, Boogie Board, and Frisbee, among many others. It's a mark of Wham-O's success in creating successful new products that … [Read more...] about Wham-O Appoints Global Licensing Agency
‘Ted Lasso’ To Join FIFA Face-Off Celebrity Gaming Show
Global gaming giant Electronic Arts has jumped the divide between esports and TV sports by developing a new show that will see celebrities going head-to-head in an EA SPORTS FIFA football match, airing live on Twitch and YouTube. The new show will feature A-List celebrities including Jason Sudeikas, who plays the title character of football coach Ted Lasso; his Ted Lasso … [Read more...] about ‘Ted Lasso’ To Join FIFA Face-Off Celebrity Gaming Show
Bob Marley Family Inks Deal With Psychedelic Mushroom Company
The family of reggae legend Bob Marley has signed a multi-year licensing agreement with Silo Wellness, a company operating in the newly developing psychedelic and functional medical mushroom industry. The deal offers Silo the exclusive worldwide rights to brand, market, and sell a product line of functional and psychedelic mushrooms with the name and likeness of the reggae … [Read more...] about Bob Marley Family Inks Deal With Psychedelic Mushroom Company
LEGO Caps Breakout Year With 13% Growth
By Gary Symons TLL Editor in Chief The LEGO Group has been on a tear throughout fiscal 2020, launching new and innovative products, signing key licensing deals, and continuing its run as one of the world's top kids' entertainment companies. That success has also translated into growing revenue, as the European tosco reported a 13% increase in revenue to $7 billion, at a time … [Read more...] about LEGO Caps Breakout Year With 13% Growth
Massive Campaign Marks Wonder Woman 80th Anniversary
Following hard on the release of Wonder Woman 1984, DC and Warner Bros. are launching a sprawling, global campaign to celebrate 80 years of the Wonder Woman character, which is arguably more popular today than ever. The global anniversary party will launch under the 'Believe In Wonder' slogan, and will include worldwide events such as fan favorite digital content, new … [Read more...] about Massive Campaign Marks Wonder Woman 80th Anniversary
Crunchyroll Going Strong With Anime Licensing
The specialty anime streaming service Crunchyroll is on a licensing tear this year, as its subscriber base has continued to surge and a key acquisition deal in the works. "Crunchyroll is wrapping the first quarter of the new year with a full slate of licensing deals for a variety of anime series across categories including the smash-hit action series Jujutsu Kaisen, which was … [Read more...] about Crunchyroll Going Strong With Anime Licensing
Cardi B Releases Doll, Then Deactivates Her Twitter Account
By Gary Symons TLL Editor in Chief The famous and sometimes infamous rapper Cardi B has released her own limited edition fashion doll, and within three minutes the doll had sold out, and Cardi B deactivated her Twitter account after a spat with fans. The release of the Cardi B doll was timed to coincide with Women's History Month, and was put out through the newly formed … [Read more...] about Cardi B Releases Doll, Then Deactivates Her Twitter Account