Video gaming has arguably become the single largest market for digital media licensing in the world, surpassing film, television, music and sports, and if there’s one thing that irritates Chris Petrovic and Shaan Akbar, it’s that video games are sometimes treated in the licensing world as the half-grown stepchild of more traditional media. The two men are gaming industry … [Read more...] about How to Play the Game of Video Game Licensing
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Blue Planet, Sole Agent For The Tetris Brand, Gets New Name
Blue Planet Software Inc., known by video game and merchandise licensees worldwide as the sole agent for the Tetris brand, is now operating under the same name as the iconic brand that it represents—Tetris. The company also revealed 18 new and returning licensed merchandise partners who are bringing original products and entertainment experiences featuring the Tetris brand, … [Read more...] about Blue Planet, Sole Agent For The Tetris Brand, Gets New Name
Tommy Hilfiger Appoints Avery Baker as President and Chief Brand Officer
Tommy Hilfiger announced a huge change to their business Thursday, announcing Avery Baker will take over as President and Chief Brand Officer, with global responsibility for the brand’s products and marketing across all categories, regions and channels. Baker replaces Michael Schreiner, who served as global chief marketing officer for the past year, but is leaving the company. … [Read more...] about Tommy Hilfiger Appoints Avery Baker as President and Chief Brand Officer
Jazwares Hits High Note With Do, Re, & Mi Toy Deal
Toy company Jazwares is hitting a high note this year, after being tapped to create a new line of toys inspired by the upcoming animated kids' series Do, Re & Mi, to be aired on Amazon Prime next year. Do, Re, and Mi will be co-produced by Amazon Studios and Gaumont, the world's first movie studio. The show follows the musical adventures of three best birdie buddies and … [Read more...] about Jazwares Hits High Note With Do, Re, & Mi Toy Deal
Ubisoft Unveils Immortals Fenyx Rising and Latest Assassin’s Creed
Ubisoft is on a tear this week, with two major announcements about the latest in its massively popular - and profitable - Assassin's Creed series, plus an entirely new game, Immortals Fenyx Rising. Assassin's Creed has been a highly successful licensing property since the first game was released in 2007, while the Immortals is being hyped as Ubisoft's next major … [Read more...] about Ubisoft Unveils Immortals Fenyx Rising and Latest Assassin’s Creed
Pop Star Dua Lipa Will Be the Face of Puma’s Women’s Business Unit
By Gary Symons, TLL Editor in Chief Puma announced this week it has signed Dua Lipa as a brand ambassador, adding to the already robust roster of stars affiliated with the German sportswear giant. Just this year Puma also signed UFC champion Israel Adesanya, soccer star Neymar Jr., and just last month added fast-rising NBA rookie LaMelo Ball. The German sportswear giant … [Read more...] about Pop Star Dua Lipa Will Be the Face of Puma’s Women’s Business Unit
Genius Brands Announces Strategic Acquisition of ChizComm Ltd. and ChizComm Beacon Media
With Over $100 Million Dollars in Annual Aggregated Media Spend, ChizComm is the Largest Purchaser of Children’s Media in North America By Gary Symons, TLL Editor in Chief The global brand management company Genius Brands International announced what it calls the “transformative acquisition” of ChizComm Ltd., a leading North American marketing and media agency, as well as its … [Read more...] about Genius Brands Announces Strategic Acquisition of ChizComm Ltd. and ChizComm Beacon Media
What’s Behind Eddy Grant’s ‘Electric Avenue’ Lawsuit Against Donald Trump
By Gary Symons Two things in the universe seem almost infinite; one being the number of stars in the universe, and the other being the number of lawsuits involving outgoing US President Donald Trump. While most eyes are focused on the many lawsuits launched by Trump and his campaign team over the 2020 election, those in the licensing industry are on the lawsuit brought by … [Read more...] about What’s Behind Eddy Grant’s ‘Electric Avenue’ Lawsuit Against Donald Trump
Emmy Winner, White House Advisor Named Keynote Speaker for Kidscreen Summit
In a country roiled by racial conflict, facing protests through the Black Lives Matter, and faced with demands for inclusion by racial and gender minorities, the Kidscreen Summit Virtual has chosen Baratunde Thurston to deliver a critical keynote for the industry on Feb. 16, 2021. Thurston comes with an impressive CV that includes an Emmy Award, his work for the satire site … [Read more...] about Emmy Winner, White House Advisor Named Keynote Speaker for Kidscreen Summit
Hello Kitty Scores Partnership With Bandai UK’s Tamagotchi
It's been a busy and successful week for Sanrio's Hello Kitty property, as the company followed up on its partnership with Mattel's Barbie, announcing a collaboration with the popular Tamagotchi 'virtual pet' game. Tamagotchi was introduced to the world as a virtual pet, housed in a tiny digital device, first released in Japan in 1996 and internationally in 1997. The little … [Read more...] about Hello Kitty Scores Partnership With Bandai UK’s Tamagotchi