Fashion designers and labels primarily fall into three groups — apparel (and accessories), footwear, and home/interior design. Within these broad groups fall non-personality-driven labels, such as OP, Burberry, and Carter’s, and designer names, such as Ralph Lauren, Tommy Hilfiger, and Norma Kamali. Fashion-rooted licensing programs typically enable the brand to expand into … [Read more...] about TLL’s Guide to Fashion-based Properties
Premium Members
TLL’s Guide to Art-Based Properties
Art licensing includes two sub-categories: Art & Artists Fine artists and designers (living and deceased) who create images with products in mind, including textile and surface designers, as well as fine artists who create art for art’s sake, for whom licensing is a secondary concern. The first group accounts for the lion’s share of art licensing; these artists’ work is … [Read more...] about TLL’s Guide to Art-Based Properties
TLL’s Guide to Estate-based Properties
Estate licensing includes deceased celebrities who would fall under the “Celebrities” category in life. Deceased celebrities whose licensing strategies remain the same in death as in life, primarily musicians, artists, and athletes, remain in “Music,” “Art,” and “Sports,” respectively. There are a few exceptions: Celebrities that started in one of those categories but have come … [Read more...] about TLL’s Guide to Estate-based Properties