The Licensing Letter

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The Hundreds and Manic Panic Release a Collaboration to Dye For

By Allison Watkinson TLL Reporter The Hundreds and Manic Panic have partnered on a licensed collection of apparel and co-branded hair dye. The licensing collaboration between the two companies was brokered by Pacific Swell Brands, a boutique licensing agency that specializes in extending brands into new consumer products and markets. The co-branded collection by The … [Read more...] about The Hundreds and Manic Panic Release a Collaboration to Dye For

New Licensed CP Products Released to Mark 80 Years of Tweety

By Allison Watkinson TLL Reporter Warner Bros. Discovery is releasing new licensed consumer products collections for the ongoing 80 Years of Tweety anniversary celebration. The Tweety character is a part of the Warner Bros. Looney Tunes and Merrie Melodies series of animated cartoons. The character debuted in the 1942 short, A Tale of Two Kitties. Since its initial debut, … [Read more...] about New Licensed CP Products Released to Mark 80 Years of Tweety

Kura Sushi Restaurants Offer Tetris-Inspired Take-Out Boxes

By Gary Symons TLL Editor in Chief The Japanese restaurant chain Kura Sushi has released a clever and hilarious line of sushi boxes based on the instantly recognizable shapes from Tetris. It's another example of Tetris smartly using the shapes from the hit video game - called Tetriminos - in ways that resonate with its many fans. For example, TLL previously covered the … [Read more...] about Kura Sushi Restaurants Offer Tetris-Inspired Take-Out Boxes

Scholastic Releasing New Children’s Books Based on Dino Ranch

By Allison Watkinson TLL Reporter Scholastic and Boat Rocker have released the fifth and sixth titles in their licensed publishing program for the preschool series Dino Ranch. The new books in the Dino Ranch publishing program include a storybook titled Pterodactyl Attack! and a Level 1 reader called Home on the Ranch. Both of these books were made available for purchase … [Read more...] about Scholastic Releasing New Children’s Books Based on Dino Ranch

Electronic Arts and Marvel Sign Landmark Video Game Deal

By Allison Watkinson TLL Reporter Electronic Arts is collaborating with Marvel on a long-term licensing deal to develop character-driven video games for consoles and PC. Each of the games will feature an original story set in the Marvel universe. The first title in development is a single player, action-adventure game based on the Iron Man character. “We have been … [Read more...] about Electronic Arts and Marvel Sign Landmark Video Game Deal

Ghibli Studios Opens Long Awaited Theme Park in Japan

The dedicated fans of Studio Ghibli fans are celebrating this week as a new theme park opened based on the studio's animated hit films. Ghibli Park opened on Nov. 1 in Aichi prefecture, less than an hour by train from the major city Kyoto. The park brings to life characters and scenes from films like Spirited Away and My Neighbor Totoro in a facility built inside the Aichi … [Read more...] about Ghibli Studios Opens Long Awaited Theme Park in Japan

Octane5 Enters the NIL Licensing Game with The Brandr Group

By Gary Symons TLL Editor in Chief Licensing software creator Octane5 has announced a new partnership with The Brandr Group, developing an authentication program for student athletes. Octane5 is the developer of the top licensing software program BrandComply, the BrandComply College system, as well as the Verity Security Hang Tags and Labels, while TBG is a leading … [Read more...] about Octane5 Enters the NIL Licensing Game with The Brandr Group

TOKYOPOP Publishing Graphic Novels Based on Nightmare Before Christmas

By Allison Watkinson TLL Reporter TOKYOPOP has announced a third installment of The Nightmare Before Christmas graphic novel series based on the Disney-owned entertainment franchise. The upcoming graphic novel will be called Tim Burton’s The Nightmare Before Christmas: The Battle For Pumpkin King. The announcement of The Battle for Pumpkin King graphic novel follows the … [Read more...] about TOKYOPOP Publishing Graphic Novels Based on Nightmare Before Christmas

Who’s News: Licensing International Rising Stars Revealed

By Allison Watkinson TLL Reporter Licensing International has announced the six licensing professionals that will receive the 2022 Rising Star Award. The Rising Star Award from Licensing International celebrates the contributions of young professionals that work in the international brand licensing industry. To be eligible for the peer-nominated award, candidates must be a … [Read more...] about Who’s News: Licensing International Rising Stars Revealed